The campaign encourages potential travellers to visit AustraliaSomeday.com to enter and explore unforgettable experiences throughout Australia.
A press release about the new promotion states the following:
"To showcase just why There's Nothing Like Australia for a vacation, the partners are inviting Americans to enter the contest by choosing from 52 (a whole year's worth!) signature weeklong trips featuring the best experiences and events in Australia throughout the year. Each trip comes complete with a week's hotel, roundtrip airfare for two and the featured Australian experience."
Speaking on the campaign, Tourism Australia's Jane Whitehead
"We know the many Americans that want to visit Australia 'someday' are busy and that's why they put off going, but we also know they deserve a great break and we want to make this easy – and fun. So we created a contest that will test everyone's Aussie geography, provide some great vacation inspiration and, importantly, show how accessible an Aussie vacation is – and how each of these experiences can be enjoyed within one weeklong trip."
"Participants can choose the experiences that appeal to their interests. Beyond Australia's natural beauty and iconic attractions we offer one of the most exciting food and wine scenes, vibrant art, the oldest living culture on earth with stories 50,000 years old and lively festivals in diverse locations."