Mercedes-Benz Accessories Chooses Stibo Systems to Create Customer-Centric Communications

Submitted by Anonymous (not verified) on Tue, 10/14/2014 - 19:34

HAMBURG, Germany--(BUSINESS WIRE)--

Mercedes-Benz Accessories GmbH (MBA) has chosen to implement Stibo Systems’ award-winning Master Data Management (MDM) STEP solution to improve personalization and to create a more relevant experience for customers.

MBA designs and markets a diverse range of exclusive, customized accessories and collector’s items, selling through dealerships and leading global retail brands. Each day, MBA uses over 35,000 parts numbers to process up-to-date information and make it available to dealers and end customers worldwide.

This information, previously stored in a traditional product information management database, will now be migrated to Stibo Systems’ flexible and scalable STEP MDM platform. This will enable MBA to master, enrich and publish consistent product information to all channels from a single source. Leveraging STEP’s predefined workflows and approval processes, MBA will ensure that all the information is verified and approved before being published to customer-facing systems and channels.

The Company chose STEP to enable content to be personalized for its international markets to support multi-lingual versioning in one single source and to ensure product information can be augmented with functional and rich media assets, such as manuals, images and videos.

MBA will also leverage the MDM platform to enable third-party partners to easily upload product information, media and documentation directly into STEP, speeding up time to market and ensuring that product information is immediately available from the same source.

Customer Quote

“The previous system had reached its limits, and we wanted a future-proof solution to meet the growing market demand for personalized communication of product information,” says Michael Halder, MBA’s head of media management and product communication. “We chose Stibo Systems’ solution because it offers well-engineered software that supports our continued growth and scalability.”

Stibo Systems Quote

“We’re delighted MBA has chosen our Master Data Management solution, and we look forward to helping MBA improve its customer-facing communications and support its global customer-centric communication goals,” says Stibo Systems GmbH chief executive Manfred Heckt.

About Mercedes-Benz Accessories GmbH

Mercedes-Benz Accessories GmbH is a 100% subsidiary of Daimler AG and responsible for the development, selection and marketing of Genuine Accessories and Collection items for the exclusive individualization of vehicles from Mercedes-Benz, smart and AMG. The portfolio from Mercedes-Benz Accessories GmbH stands out for its exceptional and tailored product range, including everything from state-of-the art communications solutions and transport systems to detailed replica model cars and stylish personal accessories. It is also accountable for licenses and cooperations with renowned branded goods manufacturer as well as for the exclusive range of Mercedes-Benz Style. The company has approximately 300 employees and is located in Stuttgart-Vaihingen. For more information about the company and its products, visit http://www.mercedes-benz-accessories.com.

About Stibo Systems

Stibo Systems is the global leader in multidomain Master Data Management (MDM) solutions. Industry leaders rely on Stibo Systems to provide cross-channel consistency by linking product and customer data, suppliers and other organizational assets. This enables businesses to make more effective decisions, improve sales and build shareholder value. During the last 30 years, Stibo Systems has helped hundreds of companies to develop a trusted source of operational information. A privately held subsidiary of the Stibo A/S group, which was originally founded in 1794, Stibo Systems' corporate headquarters is located in Aarhus, Denmark. For more information, please visit http://www.stibosystems.com.

Article references
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