The following is a recommendation from the Board of Directors of Monarch Books.
"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
To begin with, the author believes that cafe would be welcomed by customers. It is not clear, nonetheless, what the real preferences of customers are. The author mentioned the enduring popularity of Monarch in the past twenty years thanks to its wide range of book selections. This does not logically lead to the notion that a cafe would be attractive. For instance, if most customers just buy the book they want and leave without spending too much time in the store, then the cafe would be useless. To answer this question and many others alike with confidence, a thorough study on the customers\' demanding is necessary.
In addition, even if a cafe would be an attraction to customers, it is still problematic for the Board of Directors to sacrifice children's book section in exchange for the cafe. Although recent demographic study predicted a smaller population of children younger than ten years old, it does not suggest that children's book are not selling well. Arguably, it is possible that with the development of economy, parents are willing to invest more money in their children's education, making children related books even more popular despite a diminished reader group. Therefore, Monarch should closely monitor the sale of children's book, in order to gather concrete evidenve for decision making.
Last but not least, it is too reckless to draw the conclusion that having a cafe as Regal Books can make Monarch more competitive against its rivalry. This might be true given that cafe is really popular among readers. But again, the evidence proffered in the argument does not substantiate the author's stand. Simply following other book stores is risky, since we do not know whether the model is successful at all. What is more, it is not impossible that local community does not need another book store with a cafe because the market has already saturated. Were the Monarch to win more customers, the directors would need to investigate the market and the tastes of customers, finding its unique niche in the market.
In sum, while the Board of Directors of Monarch Books ought to update the service at store to attract more customers, their recommendation is rife with wholes. Without considering all the relevant aspects, the reform could be devastating for the business of Monarch.
Transition Words or Phrases used:
but, if, nonetheless, really, still, then, therefore, well, while, for instance, in addition, to begin with, what is more
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1928.0 2260.96107784 85% => OK
No of words: 382.0 441.139720559 87% => More content wanted.
Chars per words: 5.04712041885 5.12650576532 98% => OK
Fourth root words length: 4.42095241839 4.56307096286 97% => OK
Word Length SD: 2.67032644982 2.78398813304 96% => OK
Unique words: 215.0 204.123752495 105% => OK
Unique words percentage: 0.562827225131 0.468620217663 120% => OK
syllable_count: 598.5 705.55239521 85% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Interrogative: 2.0 0.471057884232 425% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 40.3168010195 57.8364921388 70% => OK
Chars per sentence: 107.111111111 119.503703932 90% => OK
Words per sentence: 21.2222222222 23.324526521 91% => OK
Discourse Markers: 6.72222222222 5.70786347227 118% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.268106927959 0.218282227539 123% => OK
Sentence topic coherence: 0.0798818348316 0.0743258471296 107% => OK
Sentence topic coherence SD: 0.0689488337116 0.0701772020484 98% => OK
Paragraph topic coherence: 0.180150907354 0.128457276422 140% => OK
Paragraph topic coherence SD: 0.0722112634151 0.0628817314937 115% => OK
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.01 12.5979740519 95% => OK
dale_chall_readability_score: 8.6 8.32208582834 103% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.