The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The argument concludes that past year there was a decline in the number of viewers of the Super Screen-produced movies even though the percentage of positive reviews increased. The production company claims that this decline can be altered by investing a greater share of budget in public advertsisng. This is rather a naive assumption as it is based on a single factor, while totally ignoring the rest. Let us consider and discuss some other facts in closer detail.
The argument claims that there was an increase in the percentage of positive viewers from the last year. It does not provide any actual figures to support this claim. For example if last year there were 100 positive reviews and this year the critics gave 101 positive reviews then there was in increment in the number of positive reviews but this increment was merely 1%. This is not at all a great increment. Instead, if the argument had stated actual numbers by which the reviews have increased this claim would have been more substantial.
The production company assumes that people like their movies and that nothing is worng with the quality of their movie. This claim can and cannot be true. Even if the critics gave a positive review it does not mean that people will like the movie. Everyone has different choices and a different perception towards everything. What critics might like may not be the same as public choices. Any science fiction movie take for example Interstellar which was highly appreciated by the critics and had a great impact on the youth, but there are chances that the general public could not understand the movie.
Overall the Super Screen Movie production company makes a prediction that is untrustworthy. Some more research should be conducted to see if indeed such changes will be affective, and if not, what should be done instead. If proper investigation is implemented by the management, Super Screen Movie production company may reverse the decline.
Grammar and spelling errors:
Line 5, column 156, Rule ID: SENTENCE_FRAGMENT[2]
Message: “Even if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...vie. This claim can and cannot be true. Even if the critics gave a positive review it d...
^^^^^^^
Line 5, column 558, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...e youth, but there are chances that the general public could not understand the movie. Ov...
^^^^^^^^^^^^^^
Line 5, column 605, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... public could not understand the movie. Overall the Super Screen Movie productio...
^^^^^
Discourse Markers used:
['but', 'if', 'may', 'so', 'then', 'while', 'for example']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.251412429379 0.25644967241 98% => OK
Verbs: 0.16384180791 0.15541462614 105% => OK
Adjectives: 0.0875706214689 0.0836205057962 105% => OK
Adverbs: 0.0564971751412 0.0520304965353 109% => OK
Pronouns: 0.0169491525424 0.0272364105082 62% => OK
Prepositions: 0.118644067797 0.125424944231 95% => OK
Participles: 0.0338983050847 0.0416121511921 81% => OK
Conjunctions: 2.59953370355 2.79052419416 93% => OK
Infinitives: 0.00564971751412 0.026700313972 21% => Some infinitives wanted.
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.132768361582 0.113004496875 117% => OK
Modal_auxiliary: 0.0338983050847 0.0255425247493 133% => OK
WH_determiners: 0.0141242937853 0.0127820249294 111% => OK
Vocabulary words and sentences:
No of characters: 1965.0 2731.13054187 72% => OK
No of words: 328.0 446.07635468 74% => More content wanted.
Chars per words: 5.99085365854 6.12365571057 98% => OK
Fourth root words length: 4.25567506705 4.57801047555 93% => OK
words length more than 5 chars: 0.381097560976 0.378187486979 101% => OK
words length more than 6 chars: 0.274390243902 0.287650121315 95% => OK
words length more than 7 chars: 0.149390243902 0.208842608468 72% => OK
words length more than 8 chars: 0.094512195122 0.135150697306 70% => OK
Word Length SD: 2.59953370355 2.79052419416 93% => OK
Unique words: 166.0 207.018472906 80% => More unique words wanted.
Unique words percentage: 0.506097560976 0.469332199767 108% => OK
Word variations: 52.1200041383 52.1807786196 100% => OK
How many sentences: 18.0 20.039408867 90% => OK
Sentence length: 18.2222222222 23.2022227129 79% => OK
Sentence length SD: 50.0290347797 57.7814097925 87% => OK
Chars per sentence: 109.166666667 141.986410481 77% => OK
Words per sentence: 18.2222222222 23.2022227129 79% => OK
Discourse Markers: 0.388888888889 0.724660767414 54% => OK
Paragraphs: 4.0 5.14285714286 78% => OK
Language errors: 3.0 3.58251231527 84% => OK
Readability: 45.6612466125 51.9672348444 88% => OK
Elegance: 1.70238095238 1.8405768891 92% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.392737681054 0.441005458295 89% => OK
Sentence sentence coherence: 0.0612280348406 0.135418324435 45% => Sentence sentence coherence is low.
Sentence sentence coherence SD: 0.0638727564231 0.0829849096947 77% => OK
Sentence paragraph coherence: 0.479787996816 0.58762219726 82% => OK
Sentence paragraph coherence SD: 0.169057899182 0.147661913831 114% => OK
Sentence topic coherence: 0.144584075064 0.193483328276 75% => OK
Sentence topic coherence SD: 0.120149435476 0.0970749176394 124% => OK
Paragraph paragraph coherence: 0.380067004575 0.42659136922 89% => OK
Paragraph paragraph coherence SD: 0.0491226269308 0.0774707102158 63% => OK
Paragraph topic coherence: 0.270239268932 0.312017818177 87% => OK
Paragraph topic coherence SD: 0.0387377123462 0.0698173142475 55% => OK
Task Achievement:
Sentences with positive sentiment : 12.0 8.33743842365 144% => OK
Sentences with negative sentiment : 3.0 6.87684729064 44% => OK
Sentences with neutral sentiment: 3.0 4.82512315271 62% => OK
Positive topic words: 12.0 6.46551724138 186% => OK
Negative topic words: 2.0 5.36822660099 37% => OK
Neutral topic words: 1.0 2.82389162562 35% => OK
Total topic words: 15.0 14.657635468 102% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.