The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of the Super Screen Movie Production Company has reached a conclusion that the cause behind fewer people attending Super Screen produced movies lies not in the poor quality of the movies but indeed the lack of public awareness about the availability of good quality movies. Well, the conclusion of the argument is based on some assumptions and flaw in the reasoning on the director's end.
Firstly, the director assumes that the quality of movies produced by the company hasn't deteriorated but in fact improved comparatively due to the percentage of positive reviews by movie reviewers about specific Super Screen movies increased during the past year. It is certainly possible that more movie reviewers are penning down their opinions this year compared to the prior years because the restriction being lifted that used to restrict the reviews the years before. Possibly, the marketing team this year paid the movie reviewers lavishly to praise a high budget film released this year, which the makers were unsure would entertain the audience.
Secondly, the quality of the movies produced by the company hasn't been at par with those that they produced the years before. Additionally, the company released films lesser than the average films released in a year, which led to the decline in the movie goers attending to watch their movies. There could be an alternate reason for the dearth of movie goers as they could watch the same movies that would be available later in DVD form, at their own comforts.
Finally, there is a slight discrepancy in the report published by the marketing department. A comprehensive research in all the parts of the country is not likely made, possibly the report involves just a part of the country where the citizens are less inclined to attend movies due to other entertainment options at their disposal or due to lack of cinemas in the area.
In the end, a thorough research about the issue in hand needs to be made before reaching any conclusion about increasing the budget on advertising. It could be possible that the advertising budget is quite adequate but the company lacks in some other areas that require immediate attention and need to be corrected before it reached a situation where the situation reaches an impasse and there is no way out.
Grammar and spelling errors:
Line 3, column 82, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...ality of movies produced by the company hasnt deteriorated but in fact improved compa...
^^^^^
Line 5, column 61, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...y of the movies produced by the company hasnt been at par with those that they produc...
^^^^^
Line 7, column 93, Rule ID: A_UNCOUNTABLE[3]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'comprehensive research'.
Suggestion: Comprehensive research
... published by the marketing department. A comprehensive research in all the parts of the country is not ...
^^^^^^^^^^^^^^^^^^^^^^^^
Line 9, column 13, Rule ID: A_UNCOUNTABLE[3]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'thorough research'.
Suggestion: thorough research
...of cinemas in the area. In the end, a thorough research about the issue in hand needs to be mad...
^^^^^^^^^^^^^^^^^^^
Discourse Markers used:
['but', 'finally', 'first', 'firstly', 'if', 'second', 'secondly', 'so', 'well', 'in fact']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.283618581907 0.25644967241 111% => OK
Verbs: 0.144254278729 0.15541462614 93% => OK
Adjectives: 0.0757946210269 0.0836205057962 91% => OK
Adverbs: 0.041564792176 0.0520304965353 80% => OK
Pronouns: 0.0220048899756 0.0272364105082 81% => OK
Prepositions: 0.136919315403 0.125424944231 109% => OK
Participles: 0.0488997555012 0.0416121511921 118% => OK
Conjunctions: 2.6081946374 2.79052419416 93% => OK
Infinitives: 0.0268948655257 0.026700313972 101% => OK
Particles: 0.00244498777506 0.001811407834 135% => OK
Determiners: 0.158924205379 0.113004496875 141% => OK
Modal_auxiliary: 0.0122249388753 0.0255425247493 48% => OK
WH_determiners: 0.0122249388753 0.0127820249294 96% => OK
Vocabulary words and sentences:
No of characters: 2323.0 2731.13054187 85% => OK
No of words: 386.0 446.07635468 87% => More content wanted.
Chars per words: 6.01813471503 6.12365571057 98% => OK
Fourth root words length: 4.43248042346 4.57801047555 97% => OK
words length more than 5 chars: 0.352331606218 0.378187486979 93% => OK
words length more than 6 chars: 0.269430051813 0.287650121315 94% => OK
words length more than 7 chars: 0.194300518135 0.208842608468 93% => OK
words length more than 8 chars: 0.113989637306 0.135150697306 84% => OK
Word Length SD: 2.6081946374 2.79052419416 93% => OK
Unique words: 192.0 207.018472906 93% => OK
Unique words percentage: 0.497409326425 0.469332199767 106% => OK
Word variations: 53.7174961029 52.1807786196 103% => OK
How many sentences: 12.0 20.039408867 60% => OK
Sentence length: 32.1666666667 23.2022227129 139% => OK
Sentence length SD: 66.532573476 57.7814097925 115% => OK
Chars per sentence: 193.583333333 141.986410481 136% => OK
Words per sentence: 32.1666666667 23.2022227129 139% => OK
Discourse Markers: 0.833333333333 0.724660767414 115% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 4.0 3.58251231527 112% => OK
Readability: 59.109671848 51.9672348444 114% => OK
Elegance: 2.25882352941 1.8405768891 123% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.522555066434 0.441005458295 118% => OK
Sentence sentence coherence: 0.166308518537 0.135418324435 123% => OK
Sentence sentence coherence SD: 0.0422779364049 0.0829849096947 51% => OK
Sentence paragraph coherence: 0.744469533045 0.58762219726 127% => OK
Sentence paragraph coherence SD: 0.0998803134648 0.147661913831 68% => OK
Sentence topic coherence: 0.284211786625 0.193483328276 147% => OK
Sentence topic coherence SD: 0.0870251858358 0.0970749176394 90% => OK
Paragraph paragraph coherence: 0.491135806751 0.42659136922 115% => OK
Paragraph paragraph coherence SD: 0.0817483199206 0.0774707102158 106% => OK
Paragraph topic coherence: 0.372357776469 0.312017818177 119% => OK
Paragraph topic coherence SD: 0.0774706445736 0.0698173142475 111% => OK
Task Achievement:
Sentences with positive sentiment : 5.0 8.33743842365 60% => OK
Sentences with negative sentiment : 4.0 6.87684729064 58% => OK
Sentences with neutral sentiment: 3.0 4.82512315271 62% => OK
Positive topic words: 5.0 6.46551724138 77% => OK
Negative topic words: 4.0 5.36822660099 75% => OK
Neutral topic words: 2.0 2.82389162562 71% => OK
Total topic words: 11.0 14.657635468 75% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.