The following is taken from a memo from the advertising director of the Super Screen Movie Production Company."According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any

In the director's argument, it is not certain on how many movies were released last year. Were the number of movies released last year in tantamount to the number of movies released a year prior? As it could occur that, there were less number of movies released last year and hence, fewer number of people have attended super screen movies over a year.

Secondly, the director mentions that the percentage of positive reviews on specific movies increased over the last year. However he fails to account that the number of negitive reviews could have also increased on other super screen movies. This altogether could have created a sense of reluctance among movie goers for superscreen movies.Also, it is not mentioned whether the positive reviews received on super screen movies were for the movies released last year. It can very much happen, that the reviews were written for super screen classics released years back which are no longer available in the movie halls.

Thirdly, the director's argumnet does not answer if there has been an increase in price of tickets for super screen movies. It could happen that, forecasting a good number of people coming to see the movies next year, the price per ticket had been substantially increased for last year. Hence people would be less inclined to watch Super Screen movies at the movie hall and instead bought DVDs and watched movie at home.

Lastly, the director did not account for the pirated DVDs available in the market for Super Screen Movies. As the awareness of quality movies by Super Screen Movie Production Company increased, the pirated DVDs of super screen movies started circulating in the market much early and hence, people simply downloaded/bought the pirated versions and this reduced the percentage of movie goers over the last year.

Hence, until the above questions are answered, the advertising director's argument to increase the advertising budget and reach out to more public to generate awareness is fallacious.

Votes
Average: 5 (1 vote)
Essay Categories

Grammar and spelling errors:
Line 1, column 8, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
In the directors argument, it is not certain on how many...
^^^^^^^^^
Line 3, column 122, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...ic movies increased over the last year. However he fails to account that the number of ...
^^^^^^^
Line 3, column 340, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Also
...mong movie goers for superscreen movies.Also, it is not mentioned whether the positi...
^^^^
Line 5, column 287, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
... substantially increased for last year. Hence people would be less inclined to watch ...
^^^^^

Discourse Markers used:
['also', 'hence', 'however', 'if', 'lastly', 'second', 'secondly', 'so', 'third', 'thirdly']

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance in Part of Speech:
Nouns: 0.293785310734 0.25644967241 115% => OK
Verbs: 0.155367231638 0.15541462614 100% => OK
Adjectives: 0.0960451977401 0.0836205057962 115% => OK
Adverbs: 0.0621468926554 0.0520304965353 119% => OK
Pronouns: 0.0169491525424 0.0272364105082 62% => OK
Prepositions: 0.135593220339 0.125424944231 108% => OK
Participles: 0.0536723163842 0.0416121511921 129% => OK
Conjunctions: 2.47357703722 2.79052419416 89% => OK
Infinitives: 0.0197740112994 0.026700313972 74% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.0988700564972 0.113004496875 87% => OK
Modal_auxiliary: 0.0169491525424 0.0255425247493 66% => OK
WH_determiners: 0.00564971751412 0.0127820249294 44% => Some subClauses wanted starting by 'Which, Who, What, Whom, Whose.....'

Vocabulary words and sentences:
No of characters: 1993.0 2731.13054187 73% => OK
No of words: 327.0 446.07635468 73% => More content wanted.
Chars per words: 6.09480122324 6.12365571057 100% => OK
Fourth root words length: 4.25242769721 4.57801047555 93% => OK
words length more than 5 chars: 0.391437308869 0.378187486979 104% => OK
words length more than 6 chars: 0.247706422018 0.287650121315 86% => OK
words length more than 7 chars: 0.168195718654 0.208842608468 81% => OK
words length more than 8 chars: 0.0948012232416 0.135150697306 70% => OK
Word Length SD: 2.47357703722 2.79052419416 89% => OK
Unique words: 147.0 207.018472906 71% => More unique words wanted.
Unique words percentage: 0.449541284404 0.469332199767 96% => OK
Word variations: 44.7618950039 52.1807786196 86% => OK
How many sentences: 13.0 20.039408867 65% => OK
Sentence length: 25.1538461538 23.2022227129 108% => OK
Sentence length SD: 55.812344078 57.7814097925 97% => OK
Chars per sentence: 153.307692308 141.986410481 108% => OK
Words per sentence: 25.1538461538 23.2022227129 108% => OK
Discourse Markers: 0.769230769231 0.724660767414 106% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 4.0 3.58251231527 112% => OK
Readability: 49.9244883557 51.9672348444 96% => OK
Elegance: 2.06024096386 1.8405768891 112% => OK

Coherence and Cohesion:
Essay topic to essay body coherence: 0.449259167401 0.441005458295 102% => OK
Sentence sentence coherence: 0.223849919285 0.135418324435 165% => OK
Sentence sentence coherence SD: 0.115167929542 0.0829849096947 139% => OK
Sentence paragraph coherence: 0.702921143715 0.58762219726 120% => OK
Sentence paragraph coherence SD: 0.141416493301 0.147661913831 96% => OK
Sentence topic coherence: 0.230951931328 0.193483328276 119% => OK
Sentence topic coherence SD: 0.0666369978745 0.0970749176394 69% => OK
Paragraph paragraph coherence: 0.405848801548 0.42659136922 95% => OK
Paragraph paragraph coherence SD: 0.109180560316 0.0774707102158 141% => OK
Paragraph topic coherence: 0.31168359927 0.312017818177 100% => OK
Paragraph topic coherence SD: 0.0722914612697 0.0698173142475 104% => OK

Task Achievement:
Sentences with positive sentiment : 11.0 8.33743842365 132% => OK
Sentences with negative sentiment : 2.0 6.87684729064 29% => OK
Sentences with neutral sentiment: 0.0 4.82512315271 0% => More neutral sentences wanted.
Positive topic words: 10.0 6.46551724138 155% => OK
Negative topic words: 2.0 5.36822660099 37% => OK
Neutral topic words: 0.0 2.82389162562 0% => More neutral topic words wanted.
Total topic words: 12.0 14.657635468 82% => OK
What are sentences with positive/Negative/neutral sentiment?

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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.