The following is taken from a memo from the advertising director of the Super Screen Movie Production Company."According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any

Essay topics:

The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.

"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."

The director of advertisement of the Super Screen Movie Production Company claims that more budget must be allocated to advertising to increase the reach of the movie to the people. For this claims, evidence given is that the reviews of the movie are positive compared to previous year so exluding the possibilities of bad quality of the content. The evidence provided for the claim is not justifiable and certain questions must be asked before implimenting the suggestion given by director of advertisement department.

First of all, auther states that movies which were produced this year has no issues in content of the quality and still movie goers are reducing. Auther does not provide any information regarding number of movies produced this year and previous years. For instance, if this year production company has financed only 9 movies and last year it has produced 13 movies than it is glaringly obvious than movie goers will be less compared to last year for the Super Sceen Movie Production company. Therefore, number of movies must be provided to take effective decision.

Next question must be asked to the director of the advertisement department is that, at which time movies where released. Time of the year when movie is released plays big role in the success of the movies. For instance, in the vacation period movie goers are more compared to any other season.

Further, Auther must take into account that which genre movies are produced from the company. For example, if Super Screen Production Company finance only psycho thriller movies then only interested part of the people will go for that movie. Eventhough, movie is great but people who do not prefer to go for psycho thriller movies will not go anyway.

Additionally, auther must consider the other movies produced parallel to movies from Super Screen Production Company. If rival movies are with big casting of actors then, fans of that actor or actress will prefer that movie even though movie from Super Screen Production Company is brilliant in all other aspects.

In conclusion, Director of the advertising of the Super Screen Production Company must answer all the queries mentioned above before recommending the more budgest to adversing.

Votes
Average: 6.2 (1 vote)
Essay Categories

Comments

Grammar and spelling errors:
Line 1, column 187, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...e reach of the movie to the people. For this claims, evidence given is that the revi...
^^^^

Discourse Markers used:
['anyway', 'but', 'first', 'if', 'regarding', 'so', 'still', 'then', 'therefore', 'for example', 'for instance', 'in conclusion', 'first of all']

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance in Part of Speech:
Nouns: 0.315521628499 0.25644967241 123% => OK
Verbs: 0.162849872774 0.15541462614 105% => OK
Adjectives: 0.0661577608142 0.0836205057962 79% => OK
Adverbs: 0.0508905852417 0.0520304965353 98% => OK
Pronouns: 0.00508905852417 0.0272364105082 19% => Some pronouns wanted.
Prepositions: 0.134860050891 0.125424944231 108% => OK
Participles: 0.0636132315522 0.0416121511921 153% => OK
Conjunctions: 2.61355503468 2.79052419416 94% => OK
Infinitives: 0.027989821883 0.026700313972 105% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.0966921119593 0.113004496875 86% => OK
Modal_auxiliary: 0.027989821883 0.0255425247493 110% => OK
WH_determiners: 0.0178117048346 0.0127820249294 139% => OK

Vocabulary words and sentences:
No of characters: 2237.0 2731.13054187 82% => OK
No of words: 365.0 446.07635468 82% => More content wanted.
Chars per words: 6.12876712329 6.12365571057 100% => OK
Fourth root words length: 4.37092360658 4.57801047555 95% => OK
words length more than 5 chars: 0.380821917808 0.378187486979 101% => OK
words length more than 6 chars: 0.268493150685 0.287650121315 93% => OK
words length more than 7 chars: 0.202739726027 0.208842608468 97% => OK
words length more than 8 chars: 0.104109589041 0.135150697306 77% => OK
Word Length SD: 2.61355503468 2.79052419416 94% => OK
Unique words: 160.0 207.018472906 77% => More unique words wanted.
Unique words percentage: 0.438356164384 0.469332199767 93% => OK
Word variations: 45.0922530832 52.1807786196 86% => OK
How many sentences: 16.0 20.039408867 80% => OK
Sentence length: 22.8125 23.2022227129 98% => OK
Sentence length SD: 45.6356152035 57.7814097925 79% => OK
Chars per sentence: 139.8125 141.986410481 98% => OK
Words per sentence: 22.8125 23.2022227129 98% => OK
Discourse Markers: 0.8125 0.724660767414 112% => OK
Paragraphs: 6.0 5.14285714286 117% => OK
Language errors: 1.0 3.58251231527 28% => OK
Readability: 49.6618150685 51.9672348444 96% => OK
Elegance: 2.3488372093 1.8405768891 128% => OK

Coherence and Cohesion:
Essay topic to essay body coherence: 0.528055678125 0.441005458295 120% => OK
Sentence sentence coherence: 0.179407288325 0.135418324435 132% => OK
Sentence sentence coherence SD: 0.10317157669 0.0829849096947 124% => OK
Sentence paragraph coherence: 0.66573084072 0.58762219726 113% => OK
Sentence paragraph coherence SD: 0.165030241509 0.147661913831 112% => OK
Sentence topic coherence: 0.234840532663 0.193483328276 121% => OK
Sentence topic coherence SD: 0.113073641374 0.0970749176394 116% => OK
Paragraph paragraph coherence: 0.30999725764 0.42659136922 73% => OK
Paragraph paragraph coherence SD: 0.0483454212957 0.0774707102158 62% => OK
Paragraph topic coherence: 0.346722150452 0.312017818177 111% => OK
Paragraph topic coherence SD: 0.0689295625871 0.0698173142475 99% => OK

Task Achievement:
Sentences with positive sentiment : 11.0 8.33743842365 132% => OK
Sentences with negative sentiment : 2.0 6.87684729064 29% => OK
Sentences with neutral sentiment: 3.0 4.82512315271 62% => OK
Positive topic words: 10.0 6.46551724138 155% => OK
Negative topic words: 2.0 5.36822660099 37% => OK
Neutral topic words: 3.0 2.82389162562 106% => OK
Total topic words: 15.0 14.657635468 102% => OK

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Rates: 54.5 out of 100
Scores by essay e-grader: 3.25 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations to cover all aspects.