Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas wher

Essay topics:

Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

The author argument that Nature's way store in Plainsville town will be a success as the store tends to be more profitable in area where residents lead healthy lives. However, this argument is clearly rife with flaws as the various points suggested by the author to bolster the same are based on several unverified assumptions, which must be analyzed first to reach any conclusion.

First, author assumes that the healthy life style of the people is only variable in the equation of profit generated by the store. However, this may not be true. There can be numerous reasons for the success of store. For instance, if a town has high obesity rate then might be doctors even told people to go on healthy diet. In that case, the reason for profit of the store will be totally opposite.

Second, author categorize Plainsville to be one of the area where residents lead healthy life on the basis of sales of running shoes and exercise clothings and club membership of people. However, these facts cannot be taken as face value to justify anything. Running shoes and exercise clothings are sold in large number but the question is do people really use them and do exercise daily ? Is having running shoes and exercise suit means that people really use it daily and live a healthy lifestyle ? Also, author assumes that people since weight training and aerobics are full, so, people are have healthy style but it can be the case that maybe these classes and training are attended by only few people of Plainsville which is not even the 0.1 percent of town's population. Also, author doesn't mention anything about the town's population and how many trainings and aerobic classes happen in Plainville. If, the town population is humongous and out of them only few or say, very small fraction of people do exercise and aerobics daily, then apparently, we cannot say that the whole town lives a healthy life.

Furthermore, author's assumes that the schoolchildren are the potential customers as they have to participate in fitness-for-life program. Although, the program do underscore the importance of regular exercise at any early age, it in no way suggest these children to consume the health related products and health food. It can be possible that their parents might be reluctant to have their children to consume anything ranging from health supplement and food from outside and thus, prefers to have healthy diet at home only. If, it happens then obviously, in spite of the fact that more school children are doing exercises, they will not be inclined to buy products from outside.

To sum up, author's argument to set up the store in Plainsville is based on several assumptions which are not supported by any concrete evidence. Profits cannot be directly related to the people healthy lifestyle; there are several other variables in the equation as well. Also, facts presented above like sales of exercise clothing and shoes and other points presented are not sufficient to support the argument. More evidence is required to make argument more convincing.

Votes
Average: 5.8 (1 vote)
Essay Categories

Comments

Grammar and spelling errors:
Line 5, column 342, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'done'.
Suggestion: done
...old in large number but the question is do people really use them and do exercise ...
^^

Transition Words or Phrases used:
also, apparently, but, first, furthermore, however, if, may, really, second, so, then, thus, well, for instance, in spite of, to sum up

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 32.0 19.6327345309 163% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 18.0 16.3942115768 110% => OK

Performance on vocabulary words:
No of characters: 2587.0 2260.96107784 114% => OK
No of words: 515.0 441.139720559 117% => OK
Chars per words: 5.02330097087 5.12650576532 98% => OK
Fourth root words length: 4.763781212 4.56307096286 104% => OK
Word Length SD: 2.63117241727 2.78398813304 95% => OK
Unique words: 243.0 204.123752495 119% => OK
Unique words percentage: 0.471844660194 0.468620217663 101% => OK
syllable_count: 816.3 705.55239521 116% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK

Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 58.6708144038 57.8364921388 101% => OK
Chars per sentence: 117.590909091 119.503703932 98% => OK
Words per sentence: 23.4090909091 23.324526521 100% => OK
Discourse Markers: 6.13636363636 5.70786347227 108% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 17.0 8.20758483034 207% => Less positive sentences wanted.
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.231467956124 0.218282227539 106% => OK
Sentence topic coherence: 0.0746625625091 0.0743258471296 100% => OK
Sentence topic coherence SD: 0.0729176468174 0.0701772020484 104% => OK
Paragraph topic coherence: 0.145026697501 0.128457276422 113% => OK
Paragraph topic coherence SD: 0.0551046406083 0.0628817314937 88% => OK

Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.13 12.5979740519 96% => OK
dale_chall_readability_score: 7.97 8.32208582834 96% => OK
difficult_words: 104.0 98.500998004 106% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK

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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.