Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with out stations's coverage of weath

Essay topics:

Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with out stations's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.

The argument above tries to somehow relate the dwindling numbers of viewership and revenues of the news station with the content presented in its late-night news program.

To start off with, the business manager quotes an increased proportion of duration devoted to national news and a consequent reduction in the other two aspects, namely, the weather and local news.

To strengthen this argument, the manager would require an analyst to dig up information from shows over the last year and calculate the average time devoted to national news, local news and weather news. After comparing these numbers with the previous years' numbers, the manager could safely establish his initial argument related to increased times for national news.

Without this information, it could be possible that the manager is basing his views on a few shows that he has watched over the last year that contained more national news compared to local and weather news. It could be very much possible that, on those specific instances, there was a lot more information that needed to be presented on a national level as compared to local and weather news. It could also be possible that the news reporters fared poorly in restricting the national news to the prescribed durations and stretched it by a decent margin, and subsequently reporting condensed versions of local and weather news.

Secondly, the manager hasn't specified the total number of complaints over the last year. To strengthen his viewpoint, he needs to specifiy the percentage of complaints pertaining to coverage of weather and local news along with the total number of complaints. It is possible that there have been very complaints. The manager also has to question the authenticity of the source of complaints. He needs to answer if the complaints were turned in by viewers who regularly watch the news station's channel. It would seriously weaken the argument if there were very few complaints or if they had been written by viewers who haven't watched most of the late-night news show over the last year.

Thirdly, the manager cites cancellations of existing ad contracts but never mentions if they've been replaced by fresh contracts from other businesses. Also, there is no evidence suggesting a reduced viewership which, if had actually reduced, might have solidified his argument concerning cancellation of ad contracts.

Additionally, there could be other problems with the news channel which might have gone unnoticed due to which the contracts could have been cancelled. Ad contracts' success is determined by the conversions generated by the viewership. It could be possible that the viewers were not interested in the products or services being advertised.

Finally, the manager could've mentioned the change in the number of viewers over the last years, which is crucial in determing if the changes in the time devoted to specific content have brought in a positive or negative tilt, before restoring the changes.

Votes
Average: 5.4 (1 vote)
Essay Categories

Comments

Grammar and spelling errors:
Line 5, column 253, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'years'' or 'year's'?
Suggestion: years'; year's
...mparing these numbers with the previous years numbers, the manager could safely estab...
^^^^^
Line 9, column 23, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
... weather news. Secondly, the manager hasnt specified the total number of complaint...
^^^^^
Line 9, column 619, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: haven't
...if they had been written by viewers who havent watched most of the late-night news sho...
^^^^^^
Line 11, column 89, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: they've
...ting ad contracts but never mentions if theyve been replaced by fresh contracts from o...
^^^^^^

Discourse Markers used:
['actually', 'also', 'but', 'finally', 'if', 'second', 'secondly', 'so', 'then', 'third', 'thirdly', 'as to']

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance in Part of Speech:
Nouns: 0.232692307692 0.25644967241 91% => OK
Verbs: 0.171153846154 0.15541462614 110% => OK
Adjectives: 0.103846153846 0.0836205057962 124% => OK
Adverbs: 0.0384615384615 0.0520304965353 74% => OK
Pronouns: 0.0307692307692 0.0272364105082 113% => OK
Prepositions: 0.121153846154 0.125424944231 97% => OK
Participles: 0.075 0.0416121511921 180% => Less participles wanted.
Conjunctions: 2.7453803009 2.79052419416 98% => OK
Infinitives: 0.0346153846154 0.026700313972 130% => OK
Particles: 0.00384615384615 0.001811407834 212% => OK
Determiners: 0.111538461538 0.113004496875 99% => OK
Modal_auxiliary: 0.0211538461538 0.0255425247493 83% => OK
WH_determiners: 0.0153846153846 0.0127820249294 120% => OK

Vocabulary words and sentences:
No of characters: 2988.0 2731.13054187 109% => OK
No of words: 481.0 446.07635468 108% => OK
Chars per words: 6.21205821206 6.12365571057 101% => OK
Fourth root words length: 4.68313059816 4.57801047555 102% => OK
words length more than 5 chars: 0.37422037422 0.378187486979 99% => OK
words length more than 6 chars: 0.33264033264 0.287650121315 116% => OK
words length more than 7 chars: 0.239085239085 0.208842608468 114% => OK
words length more than 8 chars: 0.143451143451 0.135150697306 106% => OK
Word Length SD: 2.7453803009 2.79052419416 98% => OK
Unique words: 219.0 207.018472906 106% => OK
Unique words percentage: 0.455301455301 0.469332199767 97% => OK
Word variations: 51.5030429424 52.1807786196 99% => OK
How many sentences: 19.0 20.039408867 95% => OK
Sentence length: 25.3157894737 23.2022227129 109% => OK
Sentence length SD: 54.6422766121 57.7814097925 95% => OK
Chars per sentence: 157.263157895 141.986410481 111% => OK
Words per sentence: 25.3157894737 23.2022227129 109% => OK
Discourse Markers: 0.631578947368 0.724660767414 87% => OK
Paragraphs: 8.0 5.14285714286 156% => OK
Language errors: 4.0 3.58251231527 112% => OK
Readability: 58.5798227377 51.9672348444 113% => OK
Elegance: 1.784 1.8405768891 97% => OK

Coherence and Cohesion:
Essay topic to essay body coherence: 0.489702273744 0.441005458295 111% => OK
Sentence sentence coherence: 0.191910880827 0.135418324435 142% => OK
Sentence sentence coherence SD: 0.110627540916 0.0829849096947 133% => OK
Sentence paragraph coherence: 0.709094060724 0.58762219726 121% => OK
Sentence paragraph coherence SD: 0.175156806473 0.147661913831 119% => OK
Sentence topic coherence: 0.20814210991 0.193483328276 108% => OK
Sentence topic coherence SD: 0.123039337635 0.0970749176394 127% => OK
Paragraph paragraph coherence: 0.355170105156 0.42659136922 83% => OK
Paragraph paragraph coherence SD: 0.0977025632647 0.0774707102158 126% => OK
Paragraph topic coherence: 0.282936133624 0.312017818177 91% => OK
Paragraph topic coherence SD: 0.121661368166 0.0698173142475 174% => OK

Task Achievement:
Sentences with positive sentiment : 6.0 8.33743842365 72% => OK
Sentences with negative sentiment : 11.0 6.87684729064 160% => OK
Sentences with neutral sentiment: 2.0 4.82512315271 41% => OK
Positive topic words: 5.0 6.46551724138 77% => OK
Negative topic words: 11.0 5.36822660099 205% => OK
Neutral topic words: 2.0 2.82389162562 71% => OK
Total topic words: 18.0 14.657635468 123% => OK
What are sentences with positive/Negative/neutral sentiment?

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Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.