Like many other production company, Super Screen suffered from lower number of viewers last year. To find the answer to this problem, the advertising director prepared a memo with an recommendation. While the memo presents an interesting recommendation for reaching the public, it contains some logical flaws in its assumptions and reasonings.
Firstly, the author states that, during past year fewer people attended SS produced movies than other years based on a report. But it does not quatify the decrease in moviegoers and revenue earned from the movies. The economic condition might be challenging last year, where people had less money to spend on movies overall. As a result, the number of moviegoers would decrease. Also, is the average ticket prices in the cinema halls same as other years? If the cinema theater owners decided to increase the price the number of viewers would drop. The author needs to address these questions to strengthen his position on developing the recommendation.
However, if we consider that the number of viewers of SS produced movies has decreased where all other conditions were same, another flaw in the reasoning of the author comes into play. The percentage of positive reviews has increased during the past year which indicates that the content of the movies are not source of the problem. The passage doesn't specify by how much the number of positive reviews has increased and actually what percentage of the viewers submit a review. It may be the case that the number of reviewers is a very small portion and it doesn't properly reflect the majority of the viewers. In that case, the argument that the contents of the movies are not problematic is invalid.
Finally, the author suggests that the best course of action for SS would be to allocate greater share of budget for marketing. As we established in the previous section that, there might be some problems with the contents of the movie, this solution would not bring any fruitful result. Then the SS movie production company would be better of spending money to improve the content of the movie instead of spending in marketing. Even if there is no problem with the contents of the movie, there are some other issues. Greater budget in marketing doesn't necessarily result in better marketing policy and reaching to public in a positive way. What if, SS production needs to include more star performers in their movie? It might be more effective in increasing viewers that mentioned strategy. This ananlysis must be done thoroughly and included in the memo for strengthening the recommendation.
The SS movie production company needs to evaluate the recommendation by analysing the above mentioned points.
Grammar and spelling errors:
Line 1, column 181, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...vertising director prepared a memo with an recommendation. While the memo presents...
^^
Line 3, column 456, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...n the cinema halls same as other years? If the cinema theater owners decided to in...
^^
Line 5, column 347, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... not source of the problem. The passage doesnt specify by how much the number of posit...
^^^^^^
Line 5, column 559, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...eviewers is a very small portion and it doesnt properly reflect the majority of the vi...
^^^^^^
Line 7, column 546, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...her issues. Greater budget in marketing doesnt necessarily result in better marketing ...
^^^^^^
Line 7, column 622, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a positive way" with adverb for "positive"; eg, "in a hasty manner" with "hastily".
...marketing policy and reaching to public in a positive way. What if, SS production needs to includ...
^^^^^^^^^^^^^^^^^
Discourse Markers used:
['actually', 'also', 'but', 'finally', 'first', 'firstly', 'however', 'if', 'may', 'so', 'then', 'while', 'as a result']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.283950617284 0.25644967241 111% => OK
Verbs: 0.146090534979 0.15541462614 94% => OK
Adjectives: 0.0720164609053 0.0836205057962 86% => OK
Adverbs: 0.0349794238683 0.0520304965353 67% => OK
Pronouns: 0.0205761316872 0.0272364105082 76% => OK
Prepositions: 0.139917695473 0.125424944231 112% => OK
Participles: 0.0288065843621 0.0416121511921 69% => OK
Conjunctions: 2.71372706532 2.79052419416 97% => OK
Infinitives: 0.022633744856 0.026700313972 85% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.141975308642 0.113004496875 126% => OK
Modal_auxiliary: 0.0205761316872 0.0255425247493 81% => OK
WH_determiners: 0.0144032921811 0.0127820249294 113% => OK
Vocabulary words and sentences:
No of characters: 2714.0 2731.13054187 99% => OK
No of words: 446.0 446.07635468 100% => OK
Chars per words: 6.08520179372 6.12365571057 99% => OK
Fourth root words length: 4.5955099915 4.57801047555 100% => OK
words length more than 5 chars: 0.392376681614 0.378187486979 104% => OK
words length more than 6 chars: 0.289237668161 0.287650121315 101% => OK
words length more than 7 chars: 0.204035874439 0.208842608468 98% => OK
words length more than 8 chars: 0.105381165919 0.135150697306 78% => OK
Word Length SD: 2.71372706532 2.79052419416 97% => OK
Unique words: 223.0 207.018472906 108% => OK
Unique words percentage: 0.5 0.469332199767 107% => OK
Word variations: 56.6837566774 52.1807786196 109% => OK
How many sentences: 24.0 20.039408867 120% => OK
Sentence length: 18.5833333333 23.2022227129 80% => OK
Sentence length SD: 30.8314188595 57.7814097925 53% => OK
Chars per sentence: 113.083333333 141.986410481 80% => OK
Words per sentence: 18.5833333333 23.2022227129 80% => OK
Discourse Markers: 0.541666666667 0.724660767414 75% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 6.0 3.58251231527 167% => OK
Readability: 47.5071001495 51.9672348444 91% => OK
Elegance: 2.24489795918 1.8405768891 122% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.389322106875 0.441005458295 88% => OK
Sentence sentence coherence: 0.133492940689 0.135418324435 99% => OK
Sentence sentence coherence SD: 0.0987364860038 0.0829849096947 119% => OK
Sentence paragraph coherence: 0.565437132434 0.58762219726 96% => OK
Sentence paragraph coherence SD: 0.172204254629 0.147661913831 117% => OK
Sentence topic coherence: 0.150364173375 0.193483328276 78% => OK
Sentence topic coherence SD: 0.0644719977716 0.0970749176394 66% => OK
Paragraph paragraph coherence: 0.456529321107 0.42659136922 107% => OK
Paragraph paragraph coherence SD: 0.0926135919802 0.0774707102158 120% => OK
Paragraph topic coherence: 0.263402345027 0.312017818177 84% => OK
Paragraph topic coherence SD: 0.0437490197379 0.0698173142475 63% => The ideas may be duplicated in paragraphs.
Task Achievement:
Sentences with positive sentiment : 15.0 8.33743842365 180% => OK
Sentences with negative sentiment : 4.0 6.87684729064 58% => OK
Sentences with neutral sentiment: 5.0 4.82512315271 104% => OK
Positive topic words: 13.0 6.46551724138 201% => OK
Negative topic words: 2.0 5.36822660099 37% => OK
Neutral topic words: 3.0 2.82389162562 106% => OK
Total topic words: 18.0 14.657635468 123% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.