"DKLA was the innovator in the market for casual women's business apparel. Smith & Co. was once the leader in that market with $2 billion in sales until styles changed and Smith & Co.'s clothes went out of fashion. DKLA can also be expected to fail, especially because the market for casual women's business apparel is saturated."
The fashion industry is a mature industry with fierce competition for survival. The author's claim that DKLA is expected to fail like Smith & Co is seriously flawed. The logic is unsound and there are numerous unjust assumptions.
Like any mature marketplace, the established businesses must stay abreast of new trends and adapt quickly to changes in the industry in order to maintain their leadership status. In the author's example, Smith and Co. was once a market leader but have fallen due to taste changes among casual women. The author makes the unsupported correlation that style changes le...
Subscribe as testbig VIP readers and get unlimited access to essays on the top list.
Attribute Value Ideal
Score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 332 350
No. of Characters: 1620 1500
No. of Different Words: 187 200
Fourth Root of Number of Words: 4.269 4.7
Average Word Length: 4.88 4.6
Word Length SD: 2.396 2.4
No. of Words greater than 5 chars: 112 100
No. of Words greater than 6 chars: 80 80
No. of Words greater than 7 chars: 51 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 15.81 21.0
Sentence Length SD: 7.136 7.5
Use of Discourse Markers (%): 0.286 0.12
Sentence-Text Coherence: 0.291 0.35
Sentence-Para Coherence: 0.511 0.50
Sentence-Sentence Coherence: 0.064 0.07
Number of Paragraphs: 5 5