The following appeared in a brochure promoting the purchase of local franchises for a national chain of gyms. "Now is the time to invest in a Power-Lift Gym franchise so that you can profit from opening one of our gyms in your town. Consider the current t

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The following appeared in a brochure promoting the purchase of local franchises for a national chain of gyms.
"Now is the time to invest in a Power-Lift Gym franchise so that you can profit from opening one of our gyms in your town. Consider the current trends: Power-Lift Gyms are already popular among customers in 500 locations, and national surveys indicate increasing concern with weight loss and physical fitness. Furthermore, last year's sales of books and magazines on personal health totaled more than $50 million, and purchases of home exercise equipment almost doubled. Investing now in a Power-Lift Gym franchise will guarantee a quick profit." - GRE Argument 103

This brochure for Power-Lift Gym da/ms that by investing in a Power-Lift franchise an investor will earn a quick profit. To support this claim the brochure cites a variety of statistics about the current popularity of physical fitness and of Power-Lift Gyms in particular. However, careful scrutiny of this evidence reveals that it lends no credible support to the claim.

One problem with the brochure's claim involves its reliance on the bare fact that revenue from last year's sales of health books and magazines totaled $50 million. This statistic in itself proves nothing. Health magazines do...

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Score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 401 350
No. of Characters: 2080 1500
No. of Different Words: 188 200
Fourth Root of Number of Words: 4.475 4.7
Average Word Length: 5.187 4.6
Word Length SD: 2.823 2.4
No. of Words greater than 5 chars: 159 100
No. of Words greater than 6 chars: 131 80
No. of Words greater than 7 chars: 99 40
No. of Words greater than 8 chars: 58 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.105 21.0
Sentence Length SD: 7.174 7.5
Use of Discourse Markers (%): 0.579 0.12
Sentence-Text Coherence: 0.353 0.35
Sentence-Para Coherence: 0.554 0.50
Sentence-Sentence Coherence: 0.107 0.07
Number of Paragraphs: 5 5