The following is taken from an advertisement placed in a weekly business magazine by the Dickens Academy. "We distributed a survey to senior management at International Mega-Publishing, Inc. The result of the survey clearly indicates that many employees w

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The following is taken from an advertisement placed in a weekly business magazine by the Dickens Academy.

"We distributed a survey to senior management at International Mega-Publishing, Inc. The result of the survey clearly indicates that many employees were well prepared in business knowledge and computer skills, but lacked interpersonal skills to interact gracefully with customers. International Mega-Publishing decided to improve customer satisfaction by sending their newly hired employees to our one-day seminars. Since taking advantage of our program, International Mega-Publishing has seen a sharp increase in sales, an indication that the number of their disgruntled customers has declined significantly. Your company should hire Dickens and let us turn every employee into an ambassador for your company." - GRE Argument 44

This Dickens Academy ad claims that any company wanting to improve customer relations will benefit from enrolling its employees in Dickens' one-day seminars. To support this claim the ad cites Mega-Publishing's improved sales after its new employees attended Dickens' seminar as an indication of improved customer relations. As it stands the ad rests on a series of dubious assumptions, and is therefore unconvincing.

In the first place, the ad relies on the unsubstantiated assumption that the Mega employees attending the seminar are positioned to influence Mega's sales and its customer relati...

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Attribute Value Ideal
Score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 456 350
No. of Characters: 2460 1500
No. of Different Words: 193 200
Fourth Root of Number of Words: 4.621 4.7
Average Word Length: 5.395 4.6
Word Length SD: 2.896 2.4
No. of Words greater than 5 chars: 196 100
No. of Words greater than 6 chars: 166 80
No. of Words greater than 7 chars: 112 40
No. of Words greater than 8 chars: 75 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.5 21.0
Sentence Length SD: 7.009 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.427 0.35
Sentence-Para Coherence: 0.637 0.50
Sentence-Sentence Coherence: 0.153 0.07
Number of Paragraphs: 5 5