You are hereThe following is taken from a memo from the advertising director of the Super Screen Movie Production Company."According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any

The following is taken from a memo from the advertising director of the Super Screen Movie Production Company."According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any


gre13's picture

By gre13 - Posted on 02 October 2012

Essay topic: 

The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising." Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

The advertising director of the Super Screen Movie Production Company (SSMPC) argues that in order to increase the number of clients, the company should spend more money on advertising. He buttresses his argument by a report from the marketing department about an increased percentage of positive reviews, and claims that it is the lack of awareness that lies at the heart of lower attendance rates. However, in order to gauge his recommendation many questions must be answered. Is advertising an efficient tool in convincing people to go to the cinema? Why has the percentage of positive opinions increased? Is unawarness the only cause of lower attendance rates?

The director argue ...

Note: Only testbig VIP users can access the full content of this essay.
You can subscribe as testbig VIP users and get unlimited access to essays on the top list; and more advantages...

Average: 9.5 (2 votes)
Tags
This essay topic by other users:
Post date Users Rates More about the essay Sticky
4 days 10 hours ago nukshah
Read full essay
3 weeks 3 hours ago rambling123
Read full essay
3 weeks 4 days ago sanyal.ani
Read full essay
5 weeks 4 days ago sasygre
Read full essay
12 weeks 2 days ago jay24
Read full essay
12 weeks 6 days ago Prutha Joshi
Read full essay
27 weeks 6 days ago 2971
Read full essay
38 weeks 4 days ago aminghorbanpour
Read full essay
1 year 6 weeks ago sh_shashi1
Read full essay
1 year 9 weeks ago Chukky
Read full essay sticky icon
More essays by this user:
Looking for speaking partner/tutor/chat? Join the instant conversation now!
    
Something about you
Choose a nickname and enter at least one ID (Skype, MSN, QQ, ICQ or Yahoo) if you want to be listed!
Registered users only
Loading...
(85 users watching; 1 users on the list)
People online
Nickname Sex L Country Favorite topics Contact

The only responsibility of corporate executives, provided they stay within the law, is to make as much money as possible for their companies. - GRE Issue 66 dayDreaming sticky icon
Success, whether academic or professional, involves an ability to survive in a new environment and--, eventually, --to change it. - GRE Issue 96 herogaga sticky icon
ISSUE(8)Claim: In any field---business, politics, education, government---those in power should step down after five years.Reason: The surest path to success for any enterprise is revitalization through new leadership untermrad sticky icon
03. Universities should require every student to take a variety of courses outside the student’s field of study. pookieeee
ISSUE ESSAY: The real talent of a popular musician cannot accurately be assessed until the musician has been dead for several generations, so that his or her fame does not interfere with honest assessment. Bhagirath93
The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition.Write a response in which you discuss the extent to which you agree or disagree gre13 sticky icon
GRE Issue 82Colleges and universities should require their students to spend at least one semester studying in a foreign country. baobao10026
Twenty years ago, Dr. Field, a noted anthropologist, visited the island of Tertia. Using an observation-centered approach to studying Tertian culture, he concluded from his observations that children in Tertia were reared by an entire village rather than kapteeni
Argument:The following was posted on an Internet real estate discussion site."Of the two leading real estate firms in our town—Adams Realty and Fitch Realty—Adams is clearly superior. Adams has 40 real estate agents. In contrast, Fitch has 25, many of who santhoshkasa
In any field – business, politics, education and government – those in power should step down After five years hrishiawa

Term
In any field of inquiry, the beginner is more likely than the expert to make important contributions darsh GMAT/GRE Issue Task
Commuters complain that increased rush-hour traffic on Blue Highway between the suburbs and the city center has doubled their commuting time. The favored proposal of the motorists' lobby is to widen the highway, adding an additional lane of traffic. Oppon Vanan sticky icon GMAT/GRE
The following appeared in a memorandum from the planning department of an electric power company."Several recent surveys indicate that home owners are increasingly eager to conserve energy. At the same time, manufacturers are now marketing many home appli Vanan GMAT/GRE
Although innovations such as video, computers, and the Internet seem to offer schools improved methods for instructing students, these technologies all too often distract from real learning. - GRE Issue 119 six11 GMAT/GRE
All too often, companies hire outside consultants to suggest ways for the company to operate more efficiently. If companies were to spend more time listening to their own employees, such consultants would be unnecessary. parul788 GMAT/GRE
Television is entirely democratic in that its content is controlled by what the people want. angel GMAT/GRE
It is primarily through our identification with social groups that we define ourselves.Write a response in which you discuss the extent to which you agree or disagree with the statement and explain your reasoning for the position you take. In developing Vanan GMAT/GRE
True success can be measured primarily in terms of the goals one sets for oneself.Write a response in which you discuss the extent to which you agree or disagree with the statement and explain your reasoning for the position you take. In developing and su Vanan GMAT/GRE
The most effective way to understand contemporary culture is to analyze the trends of its youth. sheepfei199184 GMAT/GRE
Argument:The following was written as a part of an application for a small-business loan by a group of developers in the city of Monroe. sheepfei199184 GMAT/GRE

Term
Sports stars & movie stars have an obligation to behave as role models for the young people who look up to them. In return for the millions of dollars that they are paid, we should expect them to fulfill this societal responsibility." -Write a response in pras_agar GMAT/GRE Issue Task
The following appeared in an editorial in a local newspaper."Commuters complain that increased rush-hour traffic on Blue Highway between the suburbs and the city center has doubled their commuting time. The favored proposal of the motorists' lobby is to w ftn GMAT/GRE Argument Task
In most professions and academic fields, imagination is more important than knowledge. mihir94 GMAT/GRE Issue Task
In a study of the reading habits of Waymarsh citizens conducted by the University of Waymarsh, most respondents said that they preferred literary classics as reading material. However, a second study conducted by the same researchers found that the type o Sunyue GMAT/GRE Argument Task
In surveys Mason City residents rank water sports (swimming, boating, and fishing) among their favorite recreational activities. The Mason River flowing through the city is rarely used for these pursuits, however, and the city park department devotes litt mihir94 GMAT/GRE Argument Task
3.The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition. siamakd GMAT/GRE Issue Task
The surest indicator of a great nation is represented not by the achievements of its rulers, artists, or scientists, but by the general welfare of its people. Anonymous_12 GMAT/GRE Issue Task
Critical judgment of work in any given field has little value unless it comes from someone who is an expert in that field. Sunyue GMAT/GRE Issue Task
A nation should require all of its students to study the same national curriculum until they enter college.Write a response in which you discuss the extent to which you agree or disagree with the recommendation and explain your reasoning for the position sevasnex GMAT/GRE Issue Task
Governments should offer college and university education free of charge to all students sphoorthi sticky icon GMAT/GRE Issue Task

Governments should offer college and university education free of charge to all students sphoorthi sticky icon GMAT/GRE Issue Task
3.The greatness of individuals can be decided only by those who live after them, not by their Contemporaries. siamakd GMAT/GRE Issue Task
The following appeared in an editorial in a local newspaper."Commuters complain that increased rush-hour traffic on Blue Highway between the suburbs and the city center has doubled their commuting time. The favored proposal of the motorists' lobby is to w ftn GMAT/GRE Argument Task
The following appeared in a letter to the editor of a local newspaper in Masontown:" If we want to save money on municipal garbage disposal fees, we need to encourage our residents to recycle more. Last year, our neighboring town, Hayesworth, passed a law pras_agar GMAT/GRE Argument Task
The following appeared in a newsletter offering advice to investors."Over 80 percent of the respondents to a recent survey indicated a desire to reduce their intake of foods containing fats and cholesterol, and today low-fat products abound in many food s Sunyue GMAT/GRE Argument Task
Techno corporation is our top pick for the investment this term. We urge all our clients to invest in this new company. For the first time in ten years, a company that has developed a stellite technology has been approvd by the FTA to compete with current pras_agar GMAT/GRE Argument Task
Society is governed by two types of laws, just and unjust. People must obey just laws but are at liberty to defy those laws which they determine are frivolous or unjust. sevasnex GMAT/GRE Issue Task
“In some countries teenagers have jobs while they are still students .Do you think this is a good idea?Support your opinion by using specific reasons and details.” shantanu GMAT/GRE Issue Task
gre issue topic:College students should base their choice of a field of study on the availability of jobs in that field. ni1 GMAT/GRE Issue Task
An action is morally correct if the amount of good that results from the action is greater than the amount of bad that results from the action.reason : When assessing the morality of action,the result of an action are more important than the intent of the pras_agar GMAT/GRE Issue Task
essayE-rater's picture

Sentence: Is unawarness the only cause of lower attendance rates?
Error: unawarness Suggestion: unawareness

flaws:
Sentence-Text Coherence: 0.254 0.35
No. of Words: 670 350 (try to write the essay in half an hour.less words in real exams)

Attribute Value Ideal
Score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 1 2
No. of Sentences: 30 15
No. of Words: 670 350
No. of Characters: 3335 1500
No. of Different Words: 293 200
Fourth Root of Number of Words: 5.088 4.7
Average Word Length: 4.978 4.6
Word Length SD: 2.723 2.4
No. of Words greater than 5 chars: 244 100
No. of Words greater than 6 chars: 187 80
No. of Words greater than 7 chars: 131 40
No. of Words greater than 8 chars: 80 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.333 21.0
Sentence Length SD: 10.502 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.254 0.35
Sentence-Para Coherence: 0.509 0.50
Sentence-Sentence Coherence: 0.071 0.07
Number of Paragraphs: 7 5

To prevent automated spam submissions leave this field empty.