You are hereThe following is taken from a memo from the advertising director of the Super Screen Movie Production Company."According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any

The following is taken from a memo from the advertising director of the Super Screen Movie Production Company."According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any


gre13's picture

By gre13 - Posted on 02 October 2012

Essay topic: 

The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising." Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

The advertising director of the Super Screen Movie Production Company (SSMPC) argues that in order to increase the number of clients, the company should spend more money on advertising. He buttresses his argument by a report from the marketing department about an increased percentage of positive reviews, and claims that it is the lack of awareness that lies at the heart of lower attendance rates. However, in order to gauge his recommendation many questions must be answered. Is advertising an efficient tool in convincing people to go to the cinema? Why has the percentage of positive opinions increased? Is unawarness the only cause of lower attendance rates?

The director argue ...

Note: Only testbig VIP users can access the full content of this essay.
You can subscribe as testbig VIP users and get unlimited access to essays on the top list; and more advantages...

Average: 9.5 (2 votes)
Tags
This essay topic by other users:
Post date Users Rates More about the essay Sticky
6 weeks 4 days ago jay24
Read full essay
7 weeks 1 day ago Prutha Joshi
Read full essay
22 weeks 1 day ago 2971
Read full essay
32 weeks 6 days ago aminghorbanpour
Read full essay
1 year 3 days ago sh_shashi1
Read full essay
1 year 3 weeks ago Chukky
Read full essay sticky icon
1 year 4 weeks ago yesyayen123
Read full essay
1 year 5 weeks ago harsha
Read full essay
1 year 9 weeks ago utkarsh3010
Read full essay
1 year 25 weeks ago NewNewNew
Read full essay
More essays by this user:
Looking for speaking partner/tutor/chat? Join the instant conversation now!
    
Something about you
Choose a nickname and enter at least one ID (Skype, MSN, QQ, ICQ or Yahoo) if you want to be listed!
Registered users only
Loading...
(132 users watching; 1 users on the list)
People online
Nickname Sex L Country Favorite topics Contact
Dementor

User comment: I want to talk to someone in English to prepare for an exam

The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition. stvandiem sticky icon
The following appeared as part of a letter to the editor of a scientific journal."A recent study of eighteen rhesus monkeys provides clues as to the effects of birth order on an individual's levels of stimulation. The study showed that in stimulating situ Siddhesh Sawant
Claim: The emergence of the online "blogosphere" has significantly weakened the quality of political discourse in the United Stated. Reason: When anyone can publish political opinions easily, standards for covering news and political topics will inevitabl EverGrowOld sticky icon
The following appeared in a newspaper feature story. "There is now evidence that the relaxed manner of living in small towns promotes better health and greater longevity than does the hectic pace of life in big cities. Businesses in the small town of Leev uglybyte sticky icon
GRE Issue: Universities should require every student to take a variety of courses outside the student's field of study. Osid
The only responsibility of corporate executives, provided they stay within the law, is to make as much money as possible for their companies. - GRE Issue 66 dayDreaming sticky icon
ESSAY TOPIC - A nation should require all of its students to study the same national curriculum until they enter college.ESSAY INSTRUCTIONS - Write a response in which you discuss the extent to which you agree or disagree with the recommendation and expla igniter56
An international development organization, in response to a vitamin A deficiency among people in the impoverished nation of Tagus, has engineered a new breed of millet high in vitamin A. While seeds for this new type of millet cost more, farmers will be p nad
Competition for high grades seriously limits the quality of learning at all levels of education.Write a response in which you discuss the extent to which you agree or disagree with the statement and explain your reasoning for the position you take. In dev Chukky sticky icon
Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas wher fiddo sticky icon

Term
Although innovations such as video, computers, and the Internet seem to offer schools improved methods for instructing students, these technologies all too often distract from real learning. - GRE Issue 119 six11 GMAT/GRE
Students should always question what they are taught instead of accepting it passively.Write a response in which you discuss the extent to which you agree or disagree with the statement and explain your reasoning for the position you take. In developing a Thupten Tsering GMAT/GRE
Argument(5): The following appeared in a letter to the editor of the Balmer Island Gazette:One Balmer island, where mopeds serve as a popular form of transportation, the population increases to 100,000 during the summer months. To reduce the number of acc untermrad GMAT/GRE
Educational institutions have a responsibility to dissuade students from pursuing fields of study in which they are unlikely to succeed. wasainika17 GMAT/GRE
Woven baskets characterized by a particular distinctive pattern have previously been found only in the immediate vicinity of the prehistoric village of Palea and therefore were believed to have been made only by the Palean people. Recently, however, archa sh_shashi1 GMAT/GRE
74The president of Grove College has recommended that the college abandon its century-old tradition of all-female education and begin admitting men. Pointing to other all-female colleges that experienced an increase in applications after adopting coeducat aloha871111 GMAT/GRE
Claim: The best way to understand the character of a society is to examine the character of the men and women that the society chooses as its heroes or its role models.Reason: Heroes and role models reveal a society's highest ideals. myyid68 GMAT/GRE
A nation should require all of its students to study the same national curriculum until they enter college. patil.akh@gmail.com GMAT/GRE
Nations should pass laws to preserve any remaining wilderness areas in their natural state, even if these areas could be developed for economic gain.Write a response in which you discuss your views on the policy and explain your reasoning for the position shiva jab GMAT/GRE
GMAT Issue Writing Sample 3 essayking GMAT/GRE

Term
The following appeared in a memo at XYZ company."When XYZ lays off employees, it pays Delany Personnel Firm to offer those employees assistance in creating résumés and developing interviewing skills, if they so desire. Laid-off employees have benefited gr nepal808 sticky icon GMAT/GRE Argument Task
The best way to solve environmental problems caused by consumer-generated waste is for towns and cities to impose strict limits on the amount of trash they will accept from each household.Write a response in which you discuss the extent to which you agree anubhav1989 GMAT/GRE Issue Task
1. Woven baskets characterized by a particular distinctive pattern have previously been found only in the immediate vicinity of the prehistoric village of Palea and therefore were believed to have been made only by the Palean people. Recently, however, ar essay6.0 GMAT/GRE Argument Task
125. Some people claim that a nation’s government should preserve its wilderness areas in their natural state. Others argue that these areas should be developed for potential economic gain. essay6.0 GMAT/GRE Issue Task
In any field of endeavor, it is impossible to make a significant contribution without first being strongly influenced by past achievements within that field.Write a response in which you discuss the extent to which you agree or disagree with the statement sonu123 GMAT/GRE Issue Task
Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent s haleh_mu GMAT/GRE Argument Task
78 The following appeared in a memo from the vice president of a food distribution company with food storage warehouses in several cities."Recently, we signed a contract with the Fly-Away Pest Control Company to provide pest control services at our fast-f essay6.0 GMAT/GRE Argument Task
Claim: Even though young people often receive the advice to “follow your dreams,” more emphasis should be placed on picking worthy goals. Reason: Many people’s dreams are inherently selfish. pdeshpande20 GMAT/GRE Issue Task
The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any sonu123 GMAT/GRE Argument Task
On 16: 86. Some people believe that government officials must carry out the will of the people they serve. Others believe that officials should base their decisions on their own judgement. essay6.0 GMAT/GRE Issue Task

The following appeared in a memo at XYZ company."When XYZ lays off employees, it pays Delany Personnel Firm to offer those employees assistance in creating résumés and developing interviewing skills, if they so desire. Laid-off employees have benefited gr nepal808 sticky icon GMAT/GRE Argument Task
The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition.Write a response in which you discuss the extent to which you agree or disagree sonu123 GMAT/GRE Issue Task
The best way to solve environmental problems caused by consumer-generated waste is for towns and cities to impose strict limits on the amount of trash they will accept from each household.Write a response in which you discuss the extent to which you agree anubhav1989 GMAT/GRE Issue Task
The following appeared in a letter from a firm providing investment advice to a client."Homes in the northeastern United States, where winters are typically cold, have traditionally used oil as their major fuel for heating. Last year that region experienc anubhav007 GMAT/GRE Argument Task
From a letter to the editor of a city newspaper. "One recent research study has indicated that many adolescents need more sleep than they are getting, and another study has shown that many high school students in our city are actually dissatisfied with th haleh_mu GMAT/GRE Argument Task
During the past year, workers at Butler Manufacturing reported 30 percent more on-the-job accidents than workers at nearby Panoply Industries, where the work shifts are one hour shorter than ours. A recent government study reports that fatigue and sleep d anubhav007 GMAT/GRE Argument Task
People who make decisions based on emotion and justify those decisions with logic afterwards are poor decision makers pdeshpande20 GMAT/GRE Issue Task
The best ideas arise from a passionate interest in commonplace things. siamakd GMAT/GRE Issue Task
Some people believe that corporations have a responsibility to promote the wellbeing of the societies and environments in which they operate. Others believe that the only responsibility of corporations, provided they operate within the law, is to make as bahrami GMAT/GRE Issue Task
An international development organization, in response to a vitamin A deficiency among people in the impoverished nation of Tagus, has engineered a new breed of millet high in vitamin A. While seeds for this new type of millet cost more, farmers will be p sonu123 GMAT/GRE Argument Task
essayE-rater's picture

Sentence: Is unawarness the only cause of lower attendance rates?
Error: unawarness Suggestion: unawareness

flaws:
Sentence-Text Coherence: 0.254 0.35
No. of Words: 670 350 (try to write the essay in half an hour.less words in real exams)

Attribute Value Ideal
Score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 1 2
No. of Sentences: 30 15
No. of Words: 670 350
No. of Characters: 3335 1500
No. of Different Words: 293 200
Fourth Root of Number of Words: 5.088 4.7
Average Word Length: 4.978 4.6
Word Length SD: 2.723 2.4
No. of Words greater than 5 chars: 244 100
No. of Words greater than 6 chars: 187 80
No. of Words greater than 7 chars: 131 40
No. of Words greater than 8 chars: 80 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.333 21.0
Sentence Length SD: 10.502 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.254 0.35
Sentence-Para Coherence: 0.509 0.50
Sentence-Sentence Coherence: 0.071 0.07
Number of Paragraphs: 7 5

To prevent automated spam submissions leave this field empty.