Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold To what extent do you agree with these views

Nowadays, people in many countries are faced with a tremendous amount of advertisements that try to convince them to buy more products. There is a widely held belief that this amount of ads has strong impact on decision-making power of people to direct them buying what is not really necessary for them. Similarly, to me it seems high demand for many consumer products can be the result of too much advertising.

First and most importantly, thanks to the wide range of mass media’s audiences, producers try to take advantage of these tools benefits to introduce their products. This led more people to be familiar with new things and consequently it gives more chance to goods to be sold. Take for instance a refrigerator with many new facilities or a 3D TV with voice control which are getting a lot of advertising; probably lots of current buyers have previously been unaware of such a products but buying them does not mean simpler products could not meet their needs.

Furthermore, promoting to buy some special goods sometimes conduces to obtain unneeded things; this usually happens for products related to children like junk foods or toys. It is a little bit difficult for parents to ignore their children’s (logically not required) demands and this will cause to buy unnecessary things.

Nevertheless, today’s global financial problems run people to review their shopping baskets to buy only their necessary demands. Moreover because of easier access to information, many buyers do not rely just on ads’ claims. They search on the internet to find products consist with real needs. However due to limited availability of information resources, the number of unneeded goods which are sold outnumbered needed ones.

In conclusion, although people are being to make decisions based on facts not claims, there is a long way yet this becoming a general reality, but in comparison with the past we can conclude that increasing information will get to more accurate choice for buying goods in the near future.