Advertising
An often debated topic is whether advertising has a major influence on the growing similarity of people’s lifestyle in the modern world. Personally, I partly agree with this opinion for a number of reasons.
On the one hand, the power of advertising is undeniable. The growth of the advertising industry has resulted in many people buying products of the same manufacture, which can be seen in the case of consumer goods. Today, the advertising campaigns of multinational companies such as Unilever have been so successful that their products almost dominate the market. Smaller enterprises tend not to be able to compete with these giant market leaders due to their disadvantages of capital poured into advertising programs. Thus, costumers are often swayed to buy products of famous brands rather than those made by less well-known companies.
On the other hand, it is also true that people have the tendency to copy others’ lifestyles without being affected by advertising. For example, it is valid to argue that many young people are trying to emulate the fashion styles of their idols. Many Vietnamese youths manage to purchase the same clothes, dye their hair and wear the same perfume as their stars do. People can also turn to their social relations for advice when they need to buy something. For instance, junior citizens usually ask their friends before they come to a final decision on buying a smart phone.
In conclusion, it is true that advertising has bridged the gap between each individual’s lifestyle in modern society. However, I believe that it is not the sole factor that contributes to the trend.
Transition Words or Phrases used:
also, but, however, if, so, thus, well, for example, for instance, in conclusion, such as, it is true, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 3.0 7.85571142285 38% => OK
Conjunction : 1.0 10.4138276553 10% => More conjunction wanted.
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 24.0 24.0651302605 100% => OK
Preposition: 39.0 41.998997996 93% => OK
Nominalization: 2.0 8.3376753507 24% => More nominalization wanted.
Performance on vocabulary words:
No of characters: 1376.0 1615.20841683 85% => OK
No of words: 268.0 315.596192385 85% => More content wanted.
Chars per words: 5.13432835821 5.12529762239 100% => OK
Fourth root words length: 4.04607285448 4.20363070211 96% => OK
Word Length SD: 2.86633232434 2.80592935109 102% => OK
Unique words: 165.0 176.041082164 94% => More unique words wanted.
Unique words percentage: 0.615671641791 0.561755894193 110% => OK
syllable_count: 429.3 506.74238477 85% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Interrogative: 0.0 0.384769539078 0% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 0.0 2.10420841683 0% => More adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 30.3449555368 49.4020404114 61% => OK
Chars per sentence: 98.2857142857 106.682146367 92% => OK
Words per sentence: 19.1428571429 20.7667163134 92% => OK
Discourse Markers: 8.57142857143 7.06120827912 121% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.229763056233 0.244688304435 94% => OK
Sentence topic coherence: 0.089496535958 0.084324248473 106% => OK
Sentence topic coherence SD: 0.11012218461 0.0667982634062 165% => OK
Paragraph topic coherence: 0.153746949415 0.151304729494 102% => OK
Paragraph topic coherence SD: 0.105846944595 0.056905535591 186% => OK
Essay readability:
automated_readability_index: 12.3 13.0946893788 94% => Automated_readability_index is low.
flesch_reading_ease: 52.19 50.2224549098 104% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 12.47 12.4159519038 100% => OK
dale_chall_readability_score: 8.7 8.58950901804 101% => OK
difficult_words: 70.0 78.4519038076 89% => OK
linsear_write_formula: 10.5 9.78957915832 107% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.