IELTS 6 Test 1 Writing Task 2 - Academic
You should spend about 40 minutes on this task.
Write about the following topic:
Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent do you agree with these views?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words.
Since commercials become the major marketing tool for consumer goods, more and more companies take its advantage to boost products sales, which leads to some concern in society on commercial’s growing impact of misleading people’s true needs of them. In my point of view, I strongly support this idea that advertising do demonstrate its magic power in product sales, instead of reflecting the true needs of customers.
To begin with, majority of commercials use exaggerated computer effects to overrate products functions and quality. For instance, a famous fast food chain always make their hamburger large and fresh in their advertisements, and those who bite the burger always look extremely happy and satisfied. However, when we buy the real burger rarely can we find the same burger we see from the commercials. To some extent, it is a way of deceiving consumers in order to attract them to purchase their products. Furthermore, some commercials also use celebrities’ images to convince consumer that the products are favorable for famous people, which works especially well if the celebrities have a wide ranges of fans. The fans will not take a second thought on the real quality of the products but pay for anything to support their idols.
Admittedly, some may disagree by coming up with the idea that we are able to identify the truth from all the fancy effects on commercials and thus make decision whether to buy or not. However, this theory is only applicable with those who has experience with the subjected or similar products, but not to those lack of similar experience previously, especially for children, and old people. These two group of peoples are more susceptible to advertisement in the result of insufficient knowledge of the latest products, which they can relate to before making judgement on products’ genuineness.
To conclude, the advertisement is created to boost sales rather than reflect the needs from society, and it will definitely bring harm to consumers by its exaggerated effects. Hence, we should think carefully before purchasing.
Comments
These days demand for trendy…
These days demand for trendy consumer products depends on marketing capability and that effectively increases sales as well. On the other hand, it does not depend on customers’ needs and wants. I completely agree with this and this essay will explain the facts regarding this.
There are various strategies used for commodity products to advertise and that would be the main reason for creating a customer base. Firstly, there are some products that are not actually necessary for daily life. But commercials made it an unavoidable product. As an example, some people do not want to buy an iPhone because it is expensive. But they would intend to purchase because they create advertisements applying attractive animations and including 3D effects. Secondly, firms use role models for advertising products. For example, some famous Bollywood actresses engage with corporations for promoting branded perfumes. This method also affects purchases and increases the demand for the relevant product.
However, Advertising companies are creating needs and wants. They create needs that are never expected of people. People’s mind is like a black box. They used to satisfy what they have but, using marketing strategies companies win to put colorful ideas into that black box. If we do not have sufficient knowledge and previous experience in certain products, especially children and elderly people it would be harmful because they intend to follow only the advertisement.
In conclusion, companies are increasing sales and earning profit from promotion campaigns rather than fulfilling the actual needs of customers. Hence every customer has to think twice before doing a purchase.
Discourse Markers used:
['also', 'but', 'furthermore', 'hence', 'however', 'if', 'look', 'may', 'second', 'so', 'thus', 'well', 'for instance', 'to begin with']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.243902439024 0.247107183377 99% => OK
Verbs: 0.135501355014 0.155533422707 87% => OK
Adjectives: 0.0840108401084 0.0946595960268 89% => OK
Adverbs: 0.0623306233062 0.0501214627716 124% => OK
Pronouns: 0.0514905149051 0.0437548338989 118% => OK
Prepositions: 0.124661246612 0.122226691241 102% => OK
Participles: 0.0216802168022 0.0403226058552 54% => OK
Conjunctions: 2.91780225707 2.80594681477 104% => OK
Infinitives: 0.0460704607046 0.0326793684256 141% => OK
Particles: 0.00271002710027 0.00163938923432 165% => OK
Determiners: 0.0894308943089 0.0861772015684 104% => OK
Modal_auxiliary: 0.0162601626016 0.021408717616 76% => OK
WH_determiners: 0.0162601626016 0.011925033212 136% => OK
Vocabulary words and sentences:
No of characters: 2088.0 1933.35771543 108% => OK
No of words: 336.0 316.048096192 106% => OK
Chars per words: 6.21428571429 6.12580529183 101% => OK
Fourth root words length: 4.28139028586 4.20517956788 102% => OK
words length more than 5 chars: 0.369047619048 0.374742101984 98% => OK
words length more than 6 chars: 0.285714285714 0.28420135186 101% => OK
words length more than 7 chars: 0.223214285714 0.203846283523 110% => OK
words length more than 8 chars: 0.160714285714 0.137316102897 117% => OK
Word Length SD: 2.91780225707 2.80594681477 104% => OK
Unique words: 198.0 176.037074148 112% => OK
Unique words percentage: 0.589285714286 0.56093040696 105% => OK
Word variations: 66.8526860558 60.7387585426 110% => OK
How many sentences: 13.0 16.0891783567 81% => OK
Sentence length: 25.8461538462 20.7743622355 124% => OK
Sentence length SD: 54.2685629354 49.517814964 110% => OK
Chars per sentence: 160.615384615 127.492653851 126% => OK
Words per sentence: 25.8461538462 20.7743622355 124% => OK
Discourse Markers: 1.07692307692 0.814263465372 132% => OK
Paragraphs: 4.0 4.38877755511 91% => OK
Language errors: 0.0 3.99599198397 0% => OK
Readability: 54.4175824176 49.1944974215 111% => OK
Elegance: 1.5652173913 1.69124875643 93% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.392955735659 0.332605444948 118% => OK
Sentence sentence coherence: 0.0946816837671 0.102741220458 92% => OK
Sentence sentence coherence SD: 0.0594440615238 0.0668466124924 89% => OK
Sentence paragraph coherence: 0.556328412627 0.534860350844 104% => OK
Sentence paragraph coherence SD: 0.153951659689 0.148594505496 104% => OK
Sentence topic coherence: 0.173363301078 0.134430193775 129% => OK
Sentence topic coherence SD: 0.0908431188045 0.0742795772207 122% => OK
Paragraph paragraph coherence: 0.35487173367 0.324371583561 109% => OK
Paragraph paragraph coherence SD: 0.103495859044 0.0638462369009 162% => OK
Paragraph topic coherence: 0.276366831599 0.228012699653 121% => OK
Paragraph topic coherence SD: 0.0609972647549 0.058150111329 105% => OK
Task Achievement:
Sentences with positive sentiment : 9.0 8.68436873747 104% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => OK
Sentences with neutral sentiment: 2.0 3.41683366733 59% => OK
Positive topic words: 6.0 5.90881763527 102% => OK
Negative topic words: 2.0 2.5751503006 78% => OK
Neutral topic words: 1.0 1.9629258517 51% => OK
Total topic words: 9.0 10.4468937876 86% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.