Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent do you agree or disagree?
Nowadays, there are lots of advertisements on television or on the streets. Some people think that the advertising boosts the sales of goods and it encourages people to buy things unnecessarily. This arguments may be true. In my opinion, many advertising companies produce advertisements with famous and popular actors or singers. People, especially youngsters, buy goods that their favourite singer advertise, although they do not really need the products.
Also, on the television screen, a product may look gorgeous and good quality. As a result of it, people often buy goods without enough consideration. Consumers may not actually need it but they buy goods impulsively soon after they watch the advertising. Furthermore, as many customers buy a particular product due to its advertising campaign, the other people may be affected by the trend, even if the product is not of the real needs of the society.
on the other hand, there are various aspects against these arguments. Moreover, it is people's choice to make a decision to buy goods. Advertising may be not the cause of customers' buying habits. Individuals have their own spending habits. if they have got enough disposable income, then the right to make a decision is given to them. No one actually can judge whether the goods sold are the real needs of the society or not.
In addition, as there should be a limited amount of disposable income consumers are able to spend, people try to allocate their budgets. They cannot be simply suggested by those advertisement.
In conclusion, as customers have their own strong opinions and standard of good quality goods, it is better to leave them to make their own decision in buy goods. It is fairly difficult to say everyone is swayed by advertising and buy good impulsively. However, in sensitive area of businesses such toy industries, it may be necessary to band advertising to those children as children have not got enough ability to control themselves or to know what they need.
Comments
Essay evaluation report
Sentence: This arguments may be true.
Description: A determiner/pronoun, singular is not usually followed by a noun, plural, common
Suggestion: Refer to This and arguments
in sensitive area of businesses such toy industries,
in sensitive area of businesses such as toy industries,
flaws:
Don't start to develop ideas from introduction paragraph:
In my opinion, many advertising companies produce advertisements with famous and popular actors or singers. People, especially youngsters, buy goods that their favourite singer advertise, although they do not really need the products.
other issues:
No. of Different Words: 169 200 //need more unique words
Avg. Sentence Length: 17.421 21.0 //need more complex/compound sentences
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Attribute Value Ideal
Final score: 6.0 out of 9
Category: Good Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 331 350
No. of Characters: 1620 1500
No. of Different Words: 169 200
Fourth Root of Number of Words: 4.265 4.7
Average Word Length: 4.894 4.6
Word Length SD: 2.795 2.4
No. of Words greater than 5 chars: 116 100
No. of Words greater than 6 chars: 85 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.421 21.0
Sentence Length SD: 8.235 7.5
Use of Discourse Markers (%): 0.789 0.12
Sentence-Text Coherence: 0.305 0.35
Sentence-Para Coherence: 0.521 0.50
Sentence-Sentence Coherence: 0.049 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: On
...t of the real needs of the society. on the other hand, there are various aspec...
^^
Line 5, column 240, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...viduals have their own spending habits. if they have got enough disposable income,...
^^
Line 5, column 360, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...given to them. No one actually can judge whether the goods sold are the real need...
^^
Line 7, column 173, Rule ID: THIS_NNS[2]
Message: Did you mean 'this advertisement' or 'those advertisements'?
Suggestion: this advertisement; those advertisements
...ets. They cannot be simply suggested by those advertisement. In conclusion, as customers have th...
^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, furthermore, however, if, look, may, moreover, really, so, then, in addition, in conclusion, as a result, in my opinion, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 13.1623246493 122% => OK
Auxiliary verbs: 12.0 7.85571142285 153% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 2.0 7.30460921844 27% => More relative clauses wanted.
Pronoun: 29.0 24.0651302605 121% => OK
Preposition: 41.0 41.998997996 98% => OK
Nominalization: 3.0 8.3376753507 36% => More nominalization wanted.
Performance on vocabulary words:
No of characters: 1677.0 1615.20841683 104% => OK
No of words: 331.0 315.596192385 105% => OK
Chars per words: 5.0664652568 5.12529762239 99% => OK
Fourth root words length: 4.26537283232 4.20363070211 101% => OK
Word Length SD: 2.90948633958 2.80592935109 104% => OK
Unique words: 175.0 176.041082164 99% => OK
Unique words percentage: 0.528700906344 0.561755894193 94% => More unique words wanted or less content wanted.
syllable_count: 519.3 506.74238477 102% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Interrogative: 0.0 0.384769539078 0% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 7.0 2.10420841683 333% => Less adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 20.0 16.0721442886 124% => OK
Sentence length: 16.0 20.2975951904 79% => The sentence length is short
Sentence length SD: 46.8022168278 49.4020404114 95% => OK
Chars per sentence: 83.85 106.682146367 79% => OK
Words per sentence: 16.55 20.7667163134 80% => OK
Discourse Markers: 7.95 7.06120827912 113% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 4.0 5.01903807615 80% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 9.0 3.4128256513 264% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.198171177821 0.244688304435 81% => OK
Sentence topic coherence: 0.0602408238637 0.084324248473 71% => OK
Sentence topic coherence SD: 0.0522995443445 0.0667982634062 78% => OK
Paragraph topic coherence: 0.112799452392 0.151304729494 75% => OK
Paragraph topic coherence SD: 0.0423920293996 0.056905535591 74% => OK
Essay readability:
automated_readability_index: 10.7 13.0946893788 82% => Automated_readability_index is low.
flesch_reading_ease: 55.24 50.2224549098 110% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 9.5 11.3001002004 84% => OK
coleman_liau_index: 11.83 12.4159519038 95% => OK
dale_chall_readability_score: 8.06 8.58950901804 94% => OK
difficult_words: 76.0 78.4519038076 97% => OK
linsear_write_formula: 6.5 9.78957915832 66% => OK
gunning_fog: 8.4 10.1190380762 83% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 67.4157303371 out of 100
Scores by essay e-grader: 6.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.