Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
Compared to the last few decades, there has been a surge in the sales of some well-like goods. Some people think this is caused by the pervasive advertising campaigns either on TV or on streets. While I believe this is true, there are some other factors that have contributed to the ever-increasing sales of goods.
It is undeniable that widespread advertising campaign has greatly boosted the sales. Products presented in advertisements are often very appealing, with digital effects in videos or filters added to pictures, which stimulate viewers to buy them soon after seeing the advertisements without considering whether they really need them. For example, it is the eye-catching make-up advertisements on TV that entice loads of women to buy cosmetics such as Mac lipsticks even if they have got a collection of various colors on their dressing tables. Therefore, buying another new one lipstick with a quite similar color to old ones is purely an impulse purchase and they may rarely put it on in life. Further, as some advertisements spread an ideology that some positive attributes such as beauty, success or happiness can be attained only through material belongings, advertising may lead to consumerism. For example, if a female graduate was persuaded by the slogan in a piece of advertisement that having at least one Channel bag is the symbol of success, she would probably impulsively buy one even though it is such a luxury for her. This has caused a squandering of money because such goods are needless for those buyers and they become consumerism victims.
However, people have independent thinking and it is fairly unrealistic for everyone to be swayed by advertising and there are other factors associated with this issue. People may choose the goods that are either good quality or affordable to them, rather than relying on what advertisers say. For example, it is the user-friendly design and relatively low price that have lured a number of mobile phone users to switch from iphone to Huawei in China, even if people are exposed to pervasive advertisements of Apple products.
The above analysis suggests that although advertising campaigns have a huge power to increase sales, the majority would not simply depend on them to make purchase decisions.
Transition Words or Phrases used:
but, however, if, may, really, so, therefore, well, while, at least, for example, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 13.1623246493 144% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 31.0 24.0651302605 129% => Less pronouns wanted
Preposition: 51.0 41.998997996 121% => OK
Nominalization: 2.0 8.3376753507 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1913.0 1615.20841683 118% => OK
No of words: 372.0 315.596192385 118% => OK
Chars per words: 5.14247311828 5.12529762239 100% => OK
Fourth root words length: 4.39173103935 4.20363070211 104% => OK
Word Length SD: 2.91958131956 2.80592935109 104% => OK
Unique words: 218.0 176.041082164 124% => OK
Unique words percentage: 0.586021505376 0.561755894193 104% => OK
syllable_count: 611.1 506.74238477 121% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Interrogative: 0.0 0.384769539078 0% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 1.0 4.76152304609 21% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 26.0 20.2975951904 128% => The Avg. Sentence Length is relatively long.
Sentence length SD: 53.8213693241 49.4020404114 109% => OK
Chars per sentence: 136.642857143 106.682146367 128% => OK
Words per sentence: 26.5714285714 20.7667163134 128% => OK
Discourse Markers: 6.35714285714 7.06120827912 90% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.130622546828 0.244688304435 53% => OK
Sentence topic coherence: 0.047685784727 0.084324248473 57% => OK
Sentence topic coherence SD: 0.0297675798519 0.0667982634062 45% => Sentences are similar to each other.
Paragraph topic coherence: 0.072675596406 0.151304729494 48% => OK
Paragraph topic coherence SD: 0.0223472094603 0.056905535591 39% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 16.1 13.0946893788 123% => OK
flesch_reading_ease: 45.09 50.2224549098 90% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.4 11.3001002004 119% => OK
coleman_liau_index: 12.83 12.4159519038 103% => OK
dale_chall_readability_score: 9.47 8.58950901804 110% => OK
difficult_words: 107.0 78.4519038076 136% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 12.4 10.1190380762 123% => OK
text_standard: 13.0 10.7795591182 121% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.