Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? Give reasons for your answer and include any relevant examples from your own knowledge or experience.
It is commonly agreeable that advertisements are the best way to promote the retail products or services. While the companies are enjoying using advertisements to boost their sales, some peoples do not justify the value of advertisement. One of which they do not accord with is that the advertisement is seemingly an intangible hand to force consumer to buy products or services they are unnecessary. In certain extent, this arguments is truth. This essay aims to exam the argument along with some examples.
Obviously, some of the advertising means would significantly change customers' impression on the products, thus affecting their purchasing decision. One of the common practices is to endorse some popular singers or actors to gain the recognition on their product to the masses. However, some furious fans would blindly follow their idol and buy anything their idol use. To illustrate, the advertisements of many cutting-edge mobile phone in Asia usually feature with Korean pop singers because of their popularity among the Asian youngsters. Consequently, the new phone will be found on these youngsters hand whenever the updated mobile phone released.
However, reaching the conclusion that celebrity branding may lead to wrong purchasing decision does not mean all other advertising means use the same philosophy. Contrarily to celebrity branding where the advertisement is focusing on the celebrity, a new type of advertisement has been developed on internet environment in which it focuses on user specific needs. Specially thanks to internet giant Google, it has collected all user data and analyse their daily needs, thereby tailoring an advertisement according to their interests. Therefore, customers will no longer buy thing they have no use because of an advertisement.
All in all, some advertising means may lead to incorrect buying decision for customers while some are not. Personally, even though companies, on no ground for blame, use advertising as a tools to boost their sales, I would suggest that the companies need to carefully select the wise advertising method as it would have an adverse effect on their company image if the customer finds their product no use at all.
Grammar and spelling errors:
Line 1, column 421, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...hey are unnecessary. In certain extent, this arguments is truth. This essay aims to ...
^^^^
Line 4, column 12, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...ong with some examples. Obviously, some of the advertising means would significantly c...
^^^^^^^^^^^
Line 8, column 186, Rule ID: A_PLURAL[1]
Message: Don't use indefinite articles with plural words. Did you mean 'a tool' or simply 'tools'?
Suggestion: a tool; tools
...no ground for blame, use advertising as a tools to boost their sales, I would suggest t...
^^^^^^^
Transition Words or Phrases used:
consequently, however, if, may, so, therefore, thus, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 9.0 7.85571142285 115% => OK
Conjunction : 5.0 10.4138276553 48% => More conjunction wanted.
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 26.0 24.0651302605 108% => OK
Preposition: 41.0 41.998997996 98% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 1868.0 1615.20841683 116% => OK
No of words: 350.0 315.596192385 111% => OK
Chars per words: 5.33714285714 5.12529762239 104% => OK
Fourth root words length: 4.32530772707 4.20363070211 103% => OK
Word Length SD: 2.98620501777 2.80592935109 106% => OK
Unique words: 195.0 176.041082164 111% => OK
Unique words percentage: 0.557142857143 0.561755894193 99% => OK
syllable_count: 592.2 506.74238477 117% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Interrogative: 0.0 0.384769539078 0% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 59.762550983 49.4020404114 121% => OK
Chars per sentence: 116.75 106.682146367 109% => OK
Words per sentence: 21.875 20.7667163134 105% => OK
Discourse Markers: 3.625 7.06120827912 51% => More transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 3.0 5.01903807615 60% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => More facts,knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0929074210167 0.244688304435 38% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0344923002909 0.084324248473 41% => OK
Sentence topic coherence SD: 0.0313135978972 0.0667982634062 47% => Sentences are similar to each other.
Paragraph topic coherence: 0.0646438370891 0.151304729494 43% => OK
Paragraph topic coherence SD: 0.0294743013863 0.056905535591 52% => OK
Essay readability:
automated_readability_index: 14.7 13.0946893788 112% => OK
flesch_reading_ease: 41.7 50.2224549098 83% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 13.69 12.4159519038 110% => OK
dale_chall_readability_score: 9.14 8.58950901804 106% => OK
difficult_words: 99.0 78.4519038076 126% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 9.0 10.7795591182 83% => OK
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.