Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas wher

Author claims that a chain of stores, Nature's Way, is expanding their health food and products selling business by opening its new franchise in Plainsville because the residents of this area concern about their healthy life style. It may lead them a profitable business. At a first glance, it seems like the argument might well justified but a careful scrutiny reveals its flaws and ill terminology.

First of all, author made his decision based on Plainsville merchants report that shows running shoes and exercise clothing sales are high all the time in that town. In absence of actual sales figure, it cannot be determined actual scenario. It can be a loss project if they cannot cut their desire profit. Low density of population can make reverse results what they want. In other way, sales of health related products have been already high. There is a huge possibility to exist a well reputed franchise from where people like to collect these products. Therefore, some important issues like actual sales figure and popularity of their competitor must be well analyzed before opening their next franchise in this town.

Secondly, author focused on local health club like weight training and aerobics classes are always full. Probably, small number of clubs is available there and that's why it is always full. The main purpose is boosting their business by selling their products. People may be using their first buying clothes in long term basis. That's why they don't need to buy new one frequently. On the other side, it may happen, in due to less capacity, classes are over flooded all the time. Those types of thought might be considered.

Last of all, author captured a potential group of customers and they were Plainsville's school children , resulting this business successful. These school children are required to participate regular exercise for their health benefits. They need to healthy food and products in this regard and based on this observation author made his conclusion. Most of the parents think that street food may hinder their children growth and they always prefer homemade food. There is no guarantee that children prefer Nature's way health products. They can collect it from outside of the town or large city where varieties of products are available in one place or perhaps inside of the town which is already exist.

Finally, the argument would have been more comprehensive if author provides necessary information like actual sales figure, present condition of this health products related business in that city, prediction of cost-benefit analysis etc.

Votes
Average: 7.4 (3 votes)
Essay Categories

Grammar and spelling errors:
Line 5, column 161, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
... number of clubs is available there and thats why it is always full. The main purpose...
^^^^^
Line 5, column 328, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: That's
...irst buying clothes in long term basis. Thats why they dont need to buy new one frequ...
^^^^^
Line 5, column 343, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...thes in long term basis. Thats why they dont need to buy new one frequently. On the ...
^^^^
Line 7, column 103, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...d they were Plainsvilles school children , resulting this business successful. The...
^^

Transition Words or Phrases used:
but, finally, first, if, may, second, secondly, so, therefore, well, first of all

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 2175.0 2260.96107784 96% => OK
No of words: 422.0 441.139720559 96% => OK
Chars per words: 5.15402843602 5.12650576532 101% => OK
Fourth root words length: 4.53239876712 4.56307096286 99% => OK
Word Length SD: 2.49984546466 2.78398813304 90% => OK
Unique words: 228.0 204.123752495 112% => OK
Unique words percentage: 0.54028436019 0.468620217663 115% => OK
syllable_count: 664.2 705.55239521 94% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK

Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 52.7738229512 57.8364921388 91% => OK
Chars per sentence: 90.625 119.503703932 76% => OK
Words per sentence: 17.5833333333 23.324526521 75% => OK
Discourse Markers: 3.375 5.70786347227 59% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.216445784807 0.218282227539 99% => OK
Sentence topic coherence: 0.059665350542 0.0743258471296 80% => OK
Sentence topic coherence SD: 0.0621787183413 0.0701772020484 89% => OK
Paragraph topic coherence: 0.118478536253 0.128457276422 92% => OK
Paragraph topic coherence SD: 0.055924144339 0.0628817314937 89% => OK

Essay readability:
automated_readability_index: 11.6 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.29 12.5979740519 98% => OK
dale_chall_readability_score: 8.07 8.32208582834 97% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?

---------------------

Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

argument 1 -- OK

argument 2 -- OK

argument 3 -- OK
----------------

Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 423 350
No. of Characters: 2123 1500
No. of Different Words: 229 200
Fourth Root of Number of Words: 4.535 4.7
Average Word Length: 5.019 4.6
Word Length SD: 2.454 2.4
No. of Words greater than 5 chars: 163 100
No. of Words greater than 6 chars: 114 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.625 21.0
Sentence Length SD: 7.994 7.5
Use of Discourse Markers (%): 0.542 0.12
Sentence-Text Coherence: 0.26 0.35
Sentence-Para Coherence: 0.457 0.50
Sentence-Sentence Coherence: 0.05 0.07
Number of Paragraphs: 5 5