In this memorandum, margarine has been used instead of butter in the particular restaurant, and customers have not filed much complaints related to the change. As a result, the author claims that customer do not differentiate between butter and margarine or they identify both as just ‘butter’. However, this situation may also be due to few other possibilities than author’s argument.
Advertising makes people believe in things that they do not know much about. If there had been a marketing campaign run by the company, which had made a successful impression on its customer base about the switch to margarine, then customers will be more welcoming toward the change and will be less likely to complain. However, if this explanation is true then customers will usually be able to distinguish between butter and margarine as two separate ingredients and will not refer both as butter which will rival the author’s proposal.
Closely linked to the customer complaints received, is that only 2 percent of customers had complained. But what if the replacement has been done since few days ago and many people have not yet being able to figure out the change in taste or texture. Also, some customers will not be interested in filing complaints and just leave without returning back to the same restaurant. Therefore, if this is true, then author’s explanation is far from being accurate and a much worst situation, which is the company losing its market base due to the replacement is taking place.
Furthermore, there is no evidence given about the nature of survey done to collect customer feedback including how many days were considered since the replacement.
For an example, if the replacement had been done just yesterday and 2 percent of customers would have already complained, there is a chance that in next days number of complaints might rise. If this explanation is correct, then the author’s perfunctory explanation will not shed a light to the situation.
Another explanation could be that, the company had been running a promotion along with the replacement and people have enjoyed the discount ignoring the fact that butter is no longer used. If this explanation is correct, customer might be complaining less due to promotion period and once the promotion ends, there is a likelihood of increase in customer complaints. Therefore, again the author’s explanation might be perfunctory to the situation.
Also, the company can be adding certain texture enhancers to the pancake mix, so as to give the texture of butter to the new pancakes. This can cause the replacement go unnoticed from customers or they can be still happy with end result and did not complain. If this explanation is deemed to be true, then customer will most likely not aware about the replacement and would continue to call as butter even if they receive margarine. However, they might or might not be able to distinguish between them based on prior knowledge.
In conclusion, it is evident that there can be other plausible explanations to the facts presented in this case than the author’s explanation for less customer complaints after replacing butter with margarine. The correct explanation to the situation can be unveiled with a proper market research.
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 10 2
No. of Spelling Errors: 1 2
No. of Sentences: 22 15
No. of Words: 534 350
No. of Characters: 2656 1500
No. of Different Words: 224 200
Fourth Root of Number of Words: 4.807 4.7
Average Word Length: 4.974 4.6
Word Length SD: 2.75 2.4
No. of Words greater than 5 chars: 186 100
No. of Words greater than 6 chars: 146 80
No. of Words greater than 7 chars: 112 40
No. of Words greater than 8 chars: 80 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.273 21.0
Sentence Length SD: 8.192 7.5
Use of Discourse Markers (%): 0.773 0.12
Sentence-Text Coherence: 0.329 0.35
Sentence-Para Coherence: 0.583 0.50
Sentence-Sentence Coherence: 0.068 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 1, column 122, Rule ID: MUCH_COUNTABLE[1]
Message: Use 'many' with countable nouns.
Suggestion: many
...estaurant, and customers have not filed much complaints related to the change. As a ...
^^^^
Line 1, column 336, Rule ID: TO_TOO[2]
Message: Did you mean 'too'?
Suggestion: too
...However, this situation may also be due to few other possibilities than author’s a...
^^
Line 5, column 340, Rule ID: RETURN_BACK[1]
Message: Use simply 'returning'.
Suggestion: returning
...iling complaints and just leave without returning back to the same restaurant. Therefore, if t...
^^^^^^^^^^^^^^
Line 5, column 464, Rule ID: A_MUCH_NN1[1]
Message: Maybe you should omit the article "a", leaving only 'much'.
Suggestion: much
...lanation is far from being accurate and a much worst situation, which is the company l...
^^^^^^
Line 12, column 79, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...n texture enhancers to the pancake mix, so as to give the texture of butter to the new p...
^^^^^^^^
Line 14, column 53, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...n, it is evident that there can be other plausible explanations to the facts pres...
^^
Transition Words or Phrases used:
also, but, furthermore, however, if, may, so, still, then, therefore, as to, in conclusion, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 36.0 19.6327345309 183% => OK
Auxiliary verbs: 22.0 12.9520958084 170% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 27.0 16.3942115768 165% => OK
Performance on vocabulary words:
No of characters: 2749.0 2260.96107784 122% => OK
No of words: 534.0 441.139720559 121% => OK
Chars per words: 5.14794007491 5.12650576532 100% => OK
Fourth root words length: 4.80712388197 4.56307096286 105% => OK
Word Length SD: 2.89068282872 2.78398813304 104% => OK
Unique words: 236.0 204.123752495 116% => OK
Unique words percentage: 0.441947565543 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 843.3 705.55239521 120% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 47.3007783907 57.8364921388 82% => OK
Chars per sentence: 124.954545455 119.503703932 105% => OK
Words per sentence: 24.2727272727 23.324526521 104% => OK
Discourse Markers: 4.68181818182 5.70786347227 82% => OK
Paragraphs: 8.0 5.15768463074 155% => Less paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.14838827559 0.218282227539 68% => OK
Sentence topic coherence: 0.0528002706603 0.0743258471296 71% => OK
Sentence topic coherence SD: 0.0403466884498 0.0701772020484 57% => OK
Paragraph topic coherence: 0.079461303717 0.128457276422 62% => OK
Paragraph topic coherence SD: 0.0302495776964 0.0628817314937 48% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 12.89 12.5979740519 102% => OK
dale_chall_readability_score: 7.67 8.32208582834 92% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.