Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced

The author claims here that due to fewer people attending movies of the Super Screen Movie Production Company (SSMPC), there should be more budget spend on marketing next year to reach more potential people watching SS movies. Stated in this way, the argument shows several instances of poor reasoning and ill-defined terminology. To justify, the author states that a higher proportion of positive reviews means that less people were reached this year. However, careful scrutiny of the evidence reveals that it provides only little credible support for the author's recommendation. Hence, the argument can be considered incomplete and unsubstantiated.

First, the argument realdily assumes that a higher quality of movies brings more prople to watch it. This is merely a claim made without much solid ground. For example, if compared to newspapers, the highes sales numbers are noted by the most simple papers, like the Bild in Germany. This brings up the question if more demanding movies actually let more people go to the cinema to watch it? Often, people just want to distract themselves from a hard day at work and rather go for a movie which does not require too much thinking work. Hence, the argument would have been much more convincing if it stated that the movies with higher quality let more people watch it in the cinema, or if there is an downwards trend.

Secondly, the author realily claims that the reason is not the quality, but the lack of awareness. This again is a weak and unsupported claim not considering the change of the market and people's preferences. A reason for less visitor could also be that there is new competiton such as streaming services like Netflix which let's fewer poeple to go to the cinema to watch a movie. Through the increased competition, the prices of a visit in the cinema could relatively have increased by a big extent since the new emerged streaming services let a customer watch as many movies in high quality as they want to for as little as the cost of two cinema visity. This development along with a more wide-screen TVs in households could lead to less people watching SS movies this year. Therefore, the arguemnt would have been more convincing if the author had explicitly evaluated the reason for the lower attendance of the SSMPC movies.

Finally, a relatively more positve share of positive reviews does not show any insight how many people in total reviewed the SSMPC movies. It could be possible that the people assessing the movies have changed or less people had access to the survey about the movies. Thus, one should ask the quesion if the reviews are actually comparable in participants and statistically significant. If, for instance, there is just one reviewer this year but thousands of people reviewing SS movies last year, the claim that the quality rose is not very convincing. Therefore, a more detailed statement about the reviews would let the reader understand it's significance and provide more arguments for the claim that the problem lies not with the quality if their movies.

In conclusion, the arguement is flawed and unpersuasive as it stands. To bolster is further, the author must provide more detailed insights in the movie market and the reviews made about SSMPC movies. Without this information, the argument remains unsubstantiated and and open to debate.

Votes
Average: 4.6 (3 votes)
Essay Categories

Grammar and spelling errors:
Line 1, column 416, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...oportion of positive reviews means that less people were reached this year. However,...
^^^^
Line 1, column 556, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...es only little credible support for the authors recommendation. Hence, the argument can...
^^^^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...idered incomplete and unsubstantiated. First, the argument realdily assumes tha...
^^^
Line 3, column 689, Rule ID: THERE_S_MANY[4]
Message: Did you mean 'there are an downwards'?
Suggestion: there are an downwards
...re people watch it in the cinema, or if there is an downwards trend. Secondly, the author realily ...
^^^^^^^^^^^^^^^^^^^^^
Line 3, column 698, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
... watch it in the cinema, or if there is an downwards trend. Secondly, the autho...
^^
Line 5, column 735, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...-screen TVs in households could lead to less people watching SS movies this year. Th...
^^^^
Line 7, column 214, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...le assessing the movies have changed or less people had access to the survey about t...
^^^^
Line 9, column 265, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: and
...n, the argument remains unsubstantiated and and open to debate.
^^^^^^^

Transition Words or Phrases used:
actually, also, but, finally, first, hence, however, if, second, secondly, so, therefore, thus, for example, for instance, in conclusion, such as

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 18.0 16.3942115768 110% => OK

Performance on vocabulary words:
No of characters: 2799.0 2260.96107784 124% => OK
No of words: 559.0 441.139720559 127% => OK
Chars per words: 5.00715563506 5.12650576532 98% => OK
Fourth root words length: 4.86242540663 4.56307096286 107% => OK
Word Length SD: 2.64597083707 2.78398813304 95% => OK
Unique words: 262.0 204.123752495 128% => OK
Unique words percentage: 0.468694096601 0.468620217663 100% => OK
syllable_count: 860.4 705.55239521 122% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 17.0 8.76447105788 194% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 6.0 4.22255489022 142% => OK

Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 49.1259605504 57.8364921388 85% => OK
Chars per sentence: 111.96 119.503703932 94% => OK
Words per sentence: 22.36 23.324526521 96% => OK
Discourse Markers: 5.8 5.70786347227 102% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.128035640284 0.218282227539 59% => OK
Sentence topic coherence: 0.0375054721353 0.0743258471296 50% => OK
Sentence topic coherence SD: 0.0429166125236 0.0701772020484 61% => OK
Paragraph topic coherence: 0.0791137017891 0.128457276422 62% => OK
Paragraph topic coherence SD: 0.036862715322 0.0628817314937 59% => OK

Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.07 12.5979740519 96% => OK
dale_chall_readability_score: 8.34 8.32208582834 100% => OK
difficult_words: 128.0 98.500998004 130% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?

---------------------

Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Sentence: First, the argument realdily assumes that a higher quality of movies brings more prople to watch it.
Error: realdily Suggestion: readily
Error: prople Suggestion: people

Sentence: For example, if compared to newspapers, the highes sales numbers are noted by the most simple papers, like the Bild in Germany.
Error: highes Suggestion: No alternate word

Sentence: Secondly, the author realily claims that the reason is not the quality, but the lack of awareness.
Error: realily Suggestion: really

Sentence: A reason for less visitor could also be that there is new competiton such as streaming services like Netflix which let's fewer poeple to go to the cinema to watch a movie.
Error: competiton Suggestion: competition
Error: poeple Suggestion: people

Sentence: Through the increased competition, the prices of a visit in the cinema could relatively have increased by a big extent since the new emerged streaming services let a customer watch as many movies in high quality as they want to for as little as the cost of two cinema visity.
Error: visity Suggestion: No alternate word

Sentence: Therefore, the arguemnt would have been more convincing if the author had explicitly evaluated the reason for the lower attendance of the SSMPC movies.
Error: arguemnt Suggestion: argument

Sentence: Finally, a relatively more positve share of positive reviews does not show any insight how many people in total reviewed the SSMPC movies.
Error: positve Suggestion: positive

Sentence: Thus, one should ask the quesion if the reviews are actually comparable in participants and statistically significant.
Error: quesion Suggestion: question

Sentence: In conclusion, the arguement is flawed and unpersuasive as it stands.
Error: unpersuasive Suggestion: No alternate word
Error: arguement Suggestion: argument

---------------
argument 1 -- not OK

argument 2 -- OK

argument 3 -- not OK
----------------

Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 10 2
No. of Sentences: 25 15
No. of Words: 559 350
No. of Characters: 2735 1500
No. of Different Words: 260 200
Fourth Root of Number of Words: 4.862 4.7
Average Word Length: 4.893 4.6
Word Length SD: 2.566 2.4
No. of Words greater than 5 chars: 206 100
No. of Words greater than 6 chars: 132 80
No. of Words greater than 7 chars: 90 40
No. of Words greater than 8 chars: 56 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.36 21.0
Sentence Length SD: 9.23 7.5
Use of Discourse Markers (%): 0.56 0.12
Sentence-Text Coherence: 0.298 0.35
Sentence-Para Coherence: 0.486 0.50
Sentence-Sentence Coherence: 0.049 0.07
Number of Paragraphs: 5 5