The city of Winston has two large department stores: Namen and Roscoe. Namen is known for its high-end designer fashions, while Roscoe is known for more affordable fashion options. Both Namen and Roscoe are each considering opening another store in the growing suburb of Salem, where the population has grown over 50% in the last three years and where the median income is $75,000. Namen’s executives argue that as population and median income increase, people are willing to spend more money on clothing. However, Roscoe’s executives believe that the suburbs are more family oriented, and therefore their store will be more profitable than their competitor Namen.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The prompt portrays an argument between two competitors related to fashion business who are going to open their new stores in the growing suburb area with increased population and decent median income. However, while their claims about attaining individual success in that area might hold water, there are several unfounded assumptions that, if not substantiated, dramatically weaken the persuasiveness of the argument. Thus, the following three questions must be addressed.
Firstly, is the initial population of the suburb a high number? If it is not a great number, a 50% increase of the total population of that area will still be a low number, leading to a insignificant number of potential customers. So, the assumption that increased population will bring about more profit becomes invalid.
Secondly, what kind of people live in that suburb? It is possible that the increased number of the population are just kids who do not contribute to the earnings. Instead, they have other relatively expensive basic needs, such as, diapers, baby foods etc. which are more important than fashion. So, these increased population will surely not going to contribute to the profits of either Namen or Roscoe.
Lastly, what is the range or average income of the people living in the growing suburb of Salem? The high value of median income does not necessarily points out the solvency of the residents. It is possible that the income range is very high- a large number of people are very poor while a large number are very rich. In this way, the median of income can be high, and still the number of people able to spend money on fashion along with other basic human needs will be low. Also, it is not mentioned in the prompt if this people with better income are willing to spend their money on fashion. It is possible, that with their higher incomes, they like to travel to other parts of the world or may be buy new homes as it is a new residential area with probabilities of cheap lands and apartments.
If these questions are answered with solid data and honest surveys, the two fashion companies can deduce their profitability from the new store established in the growing suburb.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 3 2
No. of Sentences: 17 15
No. of Words: 370 350
No. of Characters: 1765 1500
No. of Different Words: 177 200
Fourth Root of Number of Words: 4.386 4.7
Average Word Length: 4.77 4.6
Word Length SD: 2.564 2.4
No. of Words greater than 5 chars: 122 100
No. of Words greater than 6 chars: 77 80
No. of Words greater than 7 chars: 52 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.765 21.0
Sentence Length SD: 8.64 7.5
Use of Discourse Markers (%): 0.824 0.12
Sentence-Text Coherence: 0.324 0.35
Sentence-Para Coherence: 0.324 0.50
Sentence-Sentence Coherence: 0.061 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 184, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... will still be a low number, leading to a insignificant number of potential custo...
^
Line 4, column 150, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'point'
Suggestion: point
...e of median income does not necessarily points out the solvency of the residents. It i...
^^^^^^
Line 4, column 243, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...ble that the income range is very high- a large number of people are very poor while a large numb...
^^^^^^^^^^^^^^^^^
Line 4, column 518, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...o, it is not mentioned in the prompt if this people with better income are willing t...
^^^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, lastly, may, second, secondly, so, still, thus, while, kind of, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1816.0 2260.96107784 80% => OK
No of words: 370.0 441.139720559 84% => More content wanted.
Chars per words: 4.90810810811 5.12650576532 96% => OK
Fourth root words length: 4.38581623665 4.56307096286 96% => OK
Word Length SD: 2.63488425694 2.78398813304 95% => OK
Unique words: 187.0 204.123752495 92% => More unique words wanted.
Unique words percentage: 0.505405405405 0.468620217663 108% => OK
syllable_count: 570.6 705.55239521 81% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 53.6064764836 57.8364921388 93% => OK
Chars per sentence: 100.888888889 119.503703932 84% => OK
Words per sentence: 20.5555555556 23.324526521 88% => OK
Discourse Markers: 6.16666666667 5.70786347227 108% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0947549429578 0.218282227539 43% => OK
Sentence topic coherence: 0.032090696193 0.0743258471296 43% => OK
Sentence topic coherence SD: 0.0343889319272 0.0701772020484 49% => Sentences are similar to each other.
Paragraph topic coherence: 0.0572035210006 0.128457276422 45% => OK
Paragraph topic coherence SD: 0.0212141710411 0.0628817314937 34% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.0 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.2 12.5979740519 89% => OK
dale_chall_readability_score: 8.0 8.32208582834 96% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.