The following is a memorandum from the business manager of a television station."Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaint

In the given argument, the business manager of a television station claims that its television station's late-night news program has devoted more time to national news and less time to weather and local news over the past year. Per the manager, during this tenure, he received umpteen complaints with regard to his station's coverage of weather and local news. Also, he claims that the local businesses have canceled their advertising contracts with his television station. Per him, restoring the time to weather and local news to its former level is the only solution to attract more viewers to the program and avoid losing further revenues from advertisements. Although the business manager has tried his best to bolster his argument he fails to delve deeper into the reasons behind these claims. Hence, the above argument remains unwarranted and needs to be scrutinized before reaching a conclusion.

Per businessman, there has been a rant of complaints concerned with the station's coverage of weather and local news. But he fails to elaborate on the content of these complaints. It is possible that the complaints were regarding the weather and local news being forecasted during some other hours of the day and not particularly the late night hours. Also, since the content of the complaints is obscure, it is not clear if these complaints had anything to do with the broadcasting of national news instead of local and weather news during the late night programs.

Now, the evidence for local businessmen canceling their advertising contracts with the television station is not mentioned clearly. It is possible that the television station was not doing their advertising job proficiently, not abiding by the contract and hence they chose to move out. Another reason can be their businesses were not getting benefitted despite spending so heftily on advertising and they chose to move out of the contract. Another possible reason can be more renowned television stations favoring advertisements at genuine costs and doing advertisements more often than this television station. For instance, this television station was charging 1000$ for flashing advertisements 5 times a day, but other stations provided a more budget-friendly contract for advertising 5 times per hour at the same cost. Thus, businessmen are likely to move out and switch to other advertising firms.

Hence, we need to give substantial answers to the questions raised above before aligning our views with the business manager of the television station. It is important to scrutinize each aspect and then find a fruitful solution to the argument discussed here.

Votes
Average: 4.9 (3 votes)
Essay Categories

Grammar and spelling errors:
Line 1, column 662, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Although” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...g further revenues from advertisements. Although the business manager has tried his best...
^^^^^^^^
Line 3, column 73, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...a rant of complaints concerned with the stations coverage of weather and local news. But...
^^^^^^^^
Line 5, column 665, Rule ID: CURRENCY[1]
Message: The currency mark is usually put at the beginning of the number: '$1000'.
Suggestion: $1000
...e, this television station was charging 1000$ for flashing advertisements 5 times a d...
^^^^^

Transition Words or Phrases used:
also, but, hence, if, regarding, so, then, thus, for instance, with regard to

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 3.0 12.9520958084 23% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 15.0 16.3942115768 91% => OK

Performance on vocabulary words:
No of characters: 2221.0 2260.96107784 98% => OK
No of words: 421.0 441.139720559 95% => OK
Chars per words: 5.27553444181 5.12650576532 103% => OK
Fourth root words length: 4.52971130743 4.56307096286 99% => OK
Word Length SD: 2.85696581265 2.78398813304 103% => OK
Unique words: 199.0 204.123752495 97% => OK
Unique words percentage: 0.472684085511 0.468620217663 101% => OK
syllable_count: 678.6 705.55239521 96% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK

Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 44.6179944876 57.8364921388 77% => OK
Chars per sentence: 123.388888889 119.503703932 103% => OK
Words per sentence: 23.3888888889 23.324526521 100% => OK
Discourse Markers: 4.27777777778 5.70786347227 75% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.394569989246 0.218282227539 181% => OK
Sentence topic coherence: 0.126784654428 0.0743258471296 171% => OK
Sentence topic coherence SD: 0.145193942947 0.0701772020484 207% => The coherence between sentences is low.
Paragraph topic coherence: 0.233928963631 0.128457276422 182% => OK
Paragraph topic coherence SD: 0.148614980401 0.0628817314937 236% => More connections among paragraphs wanted.

Essay readability:
automated_readability_index: 15.1 14.3799401198 105% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.64 12.5979740519 108% => OK
dale_chall_readability_score: 7.93 8.32208582834 95% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?

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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

flaws:
Need to argue against the conclusion always. For this topic it is:

Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.

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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 1 2
No. of Spelling Errors: 6 2
No. of Sentences: 18 15
No. of Words: 421 350
No. of Characters: 2178 1500
No. of Different Words: 193 200
Fourth Root of Number of Words: 4.53 4.7
Average Word Length: 5.173 4.6
Word Length SD: 2.823 2.4
No. of Words greater than 5 chars: 154 100
No. of Words greater than 6 chars: 134 80
No. of Words greater than 7 chars: 94 40
No. of Words greater than 8 chars: 56 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.389 21.0
Sentence Length SD: 7.733 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.35 0.35
Sentence-Para Coherence: 0.553 0.50
Sentence-Sentence Coherence: 0.183 0.07
Number of Paragraphs: 4 5