The following is a memorandum from the business manager of WLSS television station.
“Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station’s coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.”
The memorandum states that due to the lack of devoted time to the weather and local news during the late night news program, the viewership and the number advertisers reduced. The argument presented by the manager gives us very little insight about his views.
Firstly, we do not have a clarity about the number of people, who watch the late night news. The viwership for the program could have be low even, Therefore, the amount of money made by local businesses from the advertaisemnts was low. Therefore, the advertisers reduced
Secondly, we do not have any insight about the local businesses, we do not know if they are large-scale businesses or small-scale businesses. Therefore, there could be many reasons why the local businesses pulled out their advertisements from the local news. The businesses could have been running in losses and to cut their losses they could have pulled out their advertisements.
Furthermore, over the years, the population of the place could have been increased and the interests of the people could have been changed for the young children who have been growing up. Therefore, at that time the people would have been more interested in watching some other show during the same time as the news program which eventually reduced the viewership of the program.
Finally, from the above examples we can come to a conclusion that the weather and local news are not the only factors which affected their viewership. To improve their audience, they attract more people by presenting more flashy and flamboyant news.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 6 2
No. of Sentences: 12 15
No. of Words: 256 350
No. of Characters: 1261 1500
No. of Different Words: 121 200
Fourth Root of Number of Words: 4 4.7
Average Word Length: 4.926 4.6
Word Length SD: 2.593 2.4
No. of Words greater than 5 chars: 78 100
No. of Words greater than 6 chars: 62 80
No. of Words greater than 7 chars: 39 40
No. of Words greater than 8 chars: 32 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.333 21.0
Sentence Length SD: 7.92 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.39 0.35
Sentence-Para Coherence: 0.677 0.50
Sentence-Sentence Coherence: 0.197 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 135, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'been'.
Suggestion: been
...he viwership for the program could have be low even, Therefore, the amount of mone...
^^
Transition Words or Phrases used:
finally, first, firstly, furthermore, if, second, secondly, so, therefore
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 30.0 55.5748502994 54% => More preposition wanted.
Nominalization: 3.0 16.3942115768 18% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1302.0 2260.96107784 58% => More number of characters wanted.
No of words: 256.0 441.139720559 58% => More content wanted.
Chars per words: 5.0859375 5.12650576532 99% => OK
Fourth root words length: 4.0 4.56307096286 88% => OK
Word Length SD: 2.69248039614 2.78398813304 97% => OK
Unique words: 129.0 204.123752495 63% => More unique words wanted.
Unique words percentage: 0.50390625 0.468620217663 108% => OK
syllable_count: 401.4 705.55239521 57% => syllable counts are too short.
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 38.0319569844 57.8364921388 66% => OK
Chars per sentence: 118.363636364 119.503703932 99% => OK
Words per sentence: 23.2727272727 23.324526521 100% => OK
Discourse Markers: 6.63636363636 5.70786347227 116% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.275592966037 0.218282227539 126% => OK
Sentence topic coherence: 0.122421755303 0.0743258471296 165% => OK
Sentence topic coherence SD: 0.108644711127 0.0701772020484 155% => OK
Paragraph topic coherence: 0.172628940034 0.128457276422 134% => OK
Paragraph topic coherence SD: 0.0780797120235 0.0628817314937 124% => OK
Essay readability:
automated_readability_index: 14.2 14.3799401198 99% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.54 12.5979740519 100% => OK
dale_chall_readability_score: 7.98 8.32208582834 96% => OK
difficult_words: 52.0 98.500998004 53% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.