"The following was used as part of an internet advertising company's appeal to businesses: Furniture Depot employed our internet advertising company to help. Since then its sales increased by 10% over last year's totals. Furniture Depot's success demonstrates how using our internet services can increase your profitability. "
Describe how well reasoned you find this argument. In the discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the argument's conclusion. You may also address possible changes in the argument that would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
In this argument, the speaker asserts that their internet services are helpful in increasing the profit for companies. To bolster this, the speaker cites that the sales of furniture depot had increased after the company employed the internet advertising company to help. However, the statement is tenuous in several aspects.
one of the major problem is the reliability of the 10 percent increase on furniture depot’s sales.
because the speaker’s main purpose is to promote his or her company and to attract more enterprises to use the internet service, it is entirely possible that the speaker lies about the data. Moreover, even though the number of transactions of the furniture’s company actually increased, it might happened because of other reasons. perhaps, the company made new designs for their product that attracted lots of new customers. perhaps, the prices of the furnitures were lower. thus, before ruling out all of the other possibilities mentioned above, it is unjustifiable to assume the internet service could help to increase profit.
The speaker provided no concrete data about the last year’s total sale. because the speaker does not provide the base number, it is unfair to assume that 10 percent increase is a significant improvement on the sales. it is possible that last year, furniture depot had encountered its lowest sales since their opening; if they only sold 100 products, 10 percent of it is only one, which is so trivial. even there was a remarkable jump in the last year’s profit, it does not mean the situation will be the same this year. it is possible that people stop trusting the internet advertisement since recent reports reveal that a number of online sellers hide the actual quality of their products by posting fake images and lying about the materials used. Therefore, a more comprehensive consideration is necessary before groundlessly trusting the speaker’s statement.
What’s more, the fact that profit is equal to revenue minus cost is ignored by the speaker. it is possible that the online advertising company charges a substantial amount for their services, which possibly costs more than a business can earn. Nevertheless the internet advertising company has been successful in increasing the profit for furniture depot, it will be unfair to assume that their service will also work for other companies in terms of pumping profitability.
In sum, the speaker's assertion is logically flawed and the evidence used is not well-supported. thus before making the conclusion that the internet services are potent in increasing profitability, one should carefully consider the reliability of the speaker’s proposition and think about differences between each business and assess the whether online advertising will be useful.
Comments
Essay evaluation report
argument 1 -- OK
argument 2 -- not exactly or wrong
argument 3 -- OK
----------------
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 441 350
No. of Characters: 2286 1500
No. of Different Words: 210 200
Fourth Root of Number of Words: 4.583 4.7
Average Word Length: 5.184 4.6
Word Length SD: 2.779 2.4
No. of Words greater than 5 chars: 180 100
No. of Words greater than 6 chars: 142 80
No. of Words greater than 7 chars: 90 40
No. of Words greater than 8 chars: 56 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 36.75 21.0
Sentence Length SD: 22.961 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.4 0.35
Sentence-Para Coherence: 0.704 0.50
Sentence-Sentence Coherence: 0.095 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 11, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: One
...uous in several aspects. one of the major problem is the reliability...
^^^
Line 15, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Because
... on furniture depot's sales. because the speaker's main purpose is to p...
^^^^^^^
Line 15, column 342, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Perhaps
...ight happened because of other reasons. perhaps, the company made new designs for their...
^^^^^^^
Line 15, column 436, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Perhaps
...t that attracted lots of new customers. perhaps, the prices of the furnitures were lowe...
^^^^^^^
Line 15, column 486, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Thus
...he prices of the furnitures were lower. thus, before ruling out all of the other pos...
^^^^
Line 15, column 510, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...res were lower. thus, before ruling out all of the other possibilities mentioned above, it...
^^^^^^^^^^
Line 25, column 78, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Because
... about the last year's total sale. because the speaker does not provide the base n...
^^^^^^^
Line 25, column 223, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...a significant improvement on the sales. it is possible that last year, furniture d...
^^
Line 25, column 407, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Even
...of it is only one, which is so trivial. even there was a remarkable jump in the last...
^^^^
Line 25, column 531, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...e situation will be the same this year. it is possible that people stop trusting t...
^^
Line 35, column 98, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...e minus cost is ignored by the speaker. it is possible that the online advertising...
^^
Line 35, column 250, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Nevertheless,
...ly costs more than a business can earn. Nevertheless the internet advertising company has be...
^^^^^^^^^^^^
Line 45, column 13, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'speakers'' or 'speaker's'?
Suggestion: speakers'; speaker's
...ofitability. In sum, the speakers assertion is logically flawed and the e...
^^^^^^^^
Line 45, column 97, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Thus
...he evidence used is not well-supported. thus before making the conclusion that the i...
^^^^
Line 45, column 97, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: thus,
...he evidence used is not well-supported. thus before making the conclusion that the i...
^^^^
Transition Words or Phrases used:
actually, also, however, if, moreover, nevertheless, so, therefore, thus, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2451.0 2260.96107784 108% => OK
No of words: 441.0 441.139720559 100% => OK
Chars per words: 5.55782312925 5.12650576532 108% => OK
Fourth root words length: 4.58257569496 4.56307096286 100% => OK
Word Length SD: 2.99526830022 2.78398813304 108% => OK
Unique words: 229.0 204.123752495 112% => OK
Unique words percentage: 0.519274376417 0.468620217663 111% => OK
syllable_count: 754.2 705.55239521 107% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 59.7866205768 57.8364921388 103% => OK
Chars per sentence: 122.55 119.503703932 103% => OK
Words per sentence: 22.05 23.324526521 95% => OK
Discourse Markers: 3.9 5.70786347227 68% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 15.0 5.25449101796 285% => Less language errors wanted.
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.285620900328 0.218282227539 131% => OK
Sentence topic coherence: 0.0906582889505 0.0743258471296 122% => OK
Sentence topic coherence SD: 0.0868614632125 0.0701772020484 124% => OK
Paragraph topic coherence: 0.168695830746 0.128457276422 131% => OK
Paragraph topic coherence SD: 0.0635548301476 0.0628817314937 101% => OK
Essay readability:
automated_readability_index: 15.8 14.3799401198 110% => OK
flesch_reading_ease: 40.69 48.3550499002 84% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.1 12.197005988 107% => OK
coleman_liau_index: 14.97 12.5979740519 119% => OK
dale_chall_readability_score: 9.13 8.32208582834 110% => OK
difficult_words: 123.0 98.500998004 125% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.