The MegaTek Corporation’s vice president of marketing made the followingstatement to the company’s board of directors:MegaTek has been losing market share to UltraCorp for three years straight.Customer surveys suggest that consumers perceive UltraCorp

Essay topics:

The MegaTek Corporation’s vice president of marketing made the following
statement to the company’s board of directors:
MegaTek has been losing market share to UltraCorp for three years straight.
Customer surveys suggest that consumers perceive UltraCorp products to be of
higher quality than those produced by MegaTek. MegaTek spends more annually on
research and development than UltraCorp does, and it pays its employees a higher
average salary, so we do not believe that our products are actually inferior; rather,
the perception is due to the fact that UltraCorp charges higher prices and spends
more money on advertising. In order to regain the lost market share from UltraCorp,
MegaTek should raise its prices and devote more money to advertising.
Discuss how well reasoned you find this argument. In your discussion, be sure to
analyze the line of reasoning and the use of evidence in the argument. For example,
you may need to consider what questionable assumptions underlie the thinking
and what alternative examples or counterexamples might weaken the conclusion.
You can also discuss what sort of evidence would strengthen or refute the argument,
what changes in the argument would make it more logically sound, and what,
if anything, would help you better evaluate its conclusion.

Nowdays a lot of companies use some ways to increase their profit and one of them is that spending more money on advertising. It is not metter either its products are good or inferior, if corperation's advertising program is suitable for today's demands it refer to more people buy them. This is marketing tricky that ninety percent of companies use this way. Also UltraCorp company increase its number of consumers by devoting more money to advertising. Inspite of MegaTek give higher salaries to its employees and its is product is original it has been losing its share to UltraCorp because of not doing advertising.
Onether way of rising company profit to increase prices. because it effect to people that if price of product is higher it means these products are produced in good conditions and they are original. this is also tricky that influence to undermind of people and make them to buy their goods. Of course it deacrease demand for products, but not for all just poor people. It is not rejected fact that every country has rich sphera and they buy more than poor.
Of course these two facts help companies to gain market share, but it is not enough. If company's products are inferior advertising and raising price cannot keep market share its hands for a long time. May be it can be effective during short time and people believe it, however after using these products they see reality and reject them. That's why company don't permit that its products are useless and can accomply these there facts together in order to escelate its profit.
In our situation MegaTek just do one of these three facts but it is not enough to gain Nowdays a lot of companies use some ways to increase their profit and one of them is that spending more money on advertising. It is not metter either its products are good or inferior, if corperation's advertising program is suitable for today's demands it refer to more people buy them. This is marketing tricky that ninety percent of companies use this way. Also UltraCorp company increase its number of consumers by devoting more money to advertising. Inspite of MegaTek give higher salaries to its employees and its is product is original it has been losing its share to UltraCorp because of not doing advertising.
Onether way of rising company profit to increase prices. because it effect to people that if price of product is higher it means these products are produced in good conditions and they are original. this is also tricky that influence to undermind of people and make them to buy their goods. Of course it deacrease demand for products, but not for all just poor people. It is not rejected fact that every country has rich sphera and they buy more than poor.
Of course these two facts help companies to gain market share, but it is not enough. If company's products are inferior advertising and raising price cannot keep market share its hands for a long time. May be it can be effective during short time and people believe it, however after using these products they see reality and reject them. That's why company don't permit that its products are useless and can accomply these there facts together in order to escelate its profit.
In our situation MegaTek just do one of these three facts but it is not enough to gain its market share. It is also busy with advertising and charge hogher price, and only by combining these three things it can achive luck in the market.

Votes
Average: 5 (1 vote)
Essay Categories

Comments

Grammar and spelling errors:
Line 1, column 256, Rule ID: IT_VBZ[1]
Message: Did you mean 'refers'?
Suggestion: refers
...ogram is suitable for todays demands it refer to more people buy them. This is market...
^^^^^
Line 1, column 359, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...nety percent of companies use this way. Also UltraCorp company increase its number o...
^^^^
Line 2, column 58, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Because
...sing company profit to increase prices. because it effect to people that if price of pr...
^^^^^^^
Line 2, column 69, Rule ID: IT_VBZ[1]
Message: Did you mean 'effects'?
Suggestion: effects
...y profit to increase prices. because it effect to people that if price of product is h...
^^^^^^
Line 2, column 200, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
... good conditions and they are original. this is also tricky that influence to underm...
^^^^
Line 3, column 203, Rule ID: MAY_BE[1]
Message: Did you mean 'maybe' (=perhaps)?
Suggestion: Maybe
...market share its hands for a long time. May be it can be effective during short time a...
^^^^^^
Line 3, column 340, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: That's
...ducts they see reality and reject them. Thats why company dont permit that its produc...
^^^^^
Line 3, column 358, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...lity and reject them. Thats why company dont permit that its products are useless an...
^^^^
Line 4, column 88, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...three facts but it is not enough to gain Nowdays a lot of companies use some ways...
^^
Line 4, column 344, Rule ID: IT_VBZ[1]
Message: Did you mean 'refers'?
Suggestion: refers
...ogram is suitable for todays demands it refer to more people buy them. This is market...
^^^^^
Line 4, column 447, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...nety percent of companies use this way. Also UltraCorp company increase its number o...
^^^^
Line 5, column 58, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Because
...sing company profit to increase prices. because it effect to people that if price of pr...
^^^^^^^
Line 5, column 69, Rule ID: IT_VBZ[1]
Message: Did you mean 'effects'?
Suggestion: effects
...y profit to increase prices. because it effect to people that if price of product is h...
^^^^^^
Line 5, column 200, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
... good conditions and they are original. this is also tricky that influence to underm...
^^^^
Line 6, column 203, Rule ID: MAY_BE[1]
Message: Did you mean 'maybe' (=perhaps)?
Suggestion: Maybe
...market share its hands for a long time. May be it can be effective during short time a...
^^^^^^
Line 6, column 340, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: That's
...ducts they see reality and reject them. Thats why company dont permit that its produc...
^^^^^
Line 6, column 358, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...lity and reject them. Thats why company dont permit that its products are useless an...
^^^^

Discourse Markers used:
['also', 'but', 'however', 'if', 'may', 'so', 'of course']

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance in Part of Speech:
Nouns: 0.25 0.25644967241 97% => OK
Verbs: 0.1875 0.15541462614 121% => OK
Adjectives: 0.0765625 0.0836205057962 92% => OK
Adverbs: 0.053125 0.0520304965353 102% => OK
Pronouns: 0.0953125 0.0272364105082 350% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.1140625 0.125424944231 91% => OK
Participles: 0.0390625 0.0416121511921 94% => OK
Conjunctions: 2.38812575885 2.79052419416 86% => OK
Infinitives: 0.0375 0.026700313972 140% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.04375 0.113004496875 39% => Some determiners wanted.
Modal_auxiliary: 0.0109375 0.0255425247493 43% => OK
WH_determiners: 0.003125 0.0127820249294 24% => Some subClauses wanted starting by 'Which, Who, What, Whom, Whose.....'

Vocabulary words and sentences:
No of characters: 3438.0 2731.13054187 126% => OK
No of words: 599.0 446.07635468 134% => OK
Chars per words: 5.73956594324 6.12365571057 94% => OK
Fourth root words length: 4.94716853372 4.57801047555 108% => OK
words length more than 5 chars: 0.347245409015 0.378187486979 92% => OK
words length more than 6 chars: 0.232053422371 0.287650121315 81% => OK
words length more than 7 chars: 0.146911519199 0.208842608468 70% => OK
words length more than 8 chars: 0.0801335559265 0.135150697306 59% => OK
Word Length SD: 2.38812575885 2.79052419416 86% => OK
Unique words: 164.0 207.018472906 79% => More unique words wanted.
Unique words percentage: 0.273789649416 0.469332199767 58% => More unique words wanted or less content wanted.
Word variations: 34.6722779127 52.1807786196 66% => OK
How many sentences: 30.0 20.039408867 150% => OK
Sentence length: 19.9666666667 23.2022227129 86% => OK
Sentence length SD: 36.918905124 57.7814097925 64% => OK
Chars per sentence: 114.6 141.986410481 81% => OK
Words per sentence: 19.9666666667 23.2022227129 86% => OK
Discourse Markers: 0.233333333333 0.724660767414 32% => More Discourse Markers wanted.
Paragraphs: 7.0 5.14285714286 136% => OK
Language errors: 17.0 3.58251231527 475% => Correct essay format wanted or double check grammar & spelling issues after essay writing.
Readability: 43.1720089037 51.9672348444 83% => OK
Elegance: 1.2 1.8405768891 65% => OK

Coherence and Cohesion:
Essay topic to essay body coherence: 0.214480243935 0.441005458295 49% => OK
Sentence sentence coherence: 0.100191614516 0.135418324435 74% => OK
Sentence sentence coherence SD: 0.0540100154441 0.0829849096947 65% => OK
Sentence paragraph coherence: 0.516937561462 0.58762219726 88% => OK
Sentence paragraph coherence SD: 0.115790609389 0.147661913831 78% => OK
Sentence topic coherence: 0.0952299112379 0.193483328276 49% => OK
Sentence topic coherence SD: 0.0566421180398 0.0970749176394 58% => OK
Paragraph paragraph coherence: 0.413106763992 0.42659136922 97% => OK
Paragraph paragraph coherence SD: 0.0648266886678 0.0774707102158 84% => OK
Paragraph topic coherence: 0.149348559935 0.312017818177 48% => OK
Paragraph topic coherence SD: 0.0491536633882 0.0698173142475 70% => The ideas may be duplicated in paragraphs.

Task Achievement:
Sentences with positive sentiment : 21.0 8.33743842365 252% => OK
Sentences with negative sentiment : 9.0 6.87684729064 131% => OK
Sentences with neutral sentiment: 0.0 4.82512315271 0% => More neutral sentences wanted.
Positive topic words: 19.0 6.46551724138 294% => OK
Negative topic words: 7.0 5.36822660099 130% => OK
Neutral topic words: 0.0 2.82389162562 0% => More neutral topic words wanted.
Total topic words: 26.0 14.657635468 177% => OK
What are sentences with positive/Negative/neutral sentiment?

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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.