"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
To start with, viewers complaints are undoubtedly an important aspect in analyzing the performance of the late-night news program. But along with that, many other aspects are there that play a prominent role in determining the performance of the news program.
The news program company should first of all conduct a survey of their viewers. Find out the number of people that watch the program and the kind of people that watch the program. With this information, they can determine what should get more devoted time - national news, or weather and local news. This information can also help them gain more advertising revenue as it may attract more viewers specific local businesses to advertise their products.
Assuming that a late-night program is viewed only by adults generalizes all the adult viewers. They first should determine what kind of adults watch their news program. For example, if the majority of their viewers are women, they should focus on that aspect and invite local businesses that sell feminine products to advertise on their late-night news program. They can also focus more the complaints from the women and try and solve them first. This way, they won't lose any audience and can regain the advertising revenue maybe also increasing their viewership.
Again, if the survey shows that majority of the viewers are fan of sports, they can devote increased time to sports news and less time to weather and other news. Similarly, if the majority of their audience is more concerned with staying healthy, they can invite local businesses that sell the relevant products that the majority of the audience is actually interested in. This way, the local businesses can get more sell and would be more willing to advertise their products on the late-night news program.
To conclude, the argument provided by the business manager stating that they should restore the time devoted to weather and local news to its former level based merely on the viewers complaints, though true to some extent, is not wise considering the overall performance of the news program and the viewers of the program. They should consider other important aspects stated in this essay to determine what amount of time should be devoted to what kind of news.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 373 350
No. of Characters: 1844 1500
No. of Different Words: 148 200
Fourth Root of Number of Words: 4.395 4.7
Average Word Length: 4.944 4.6
Word Length SD: 2.43 2.4
No. of Words greater than 5 chars: 129 100
No. of Words greater than 6 chars: 100 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.312 21.0
Sentence Length SD: 9.853 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.393 0.35
Sentence-Para Coherence: 0.601 0.50
Sentence-Sentence Coherence: 0.144 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 9, column 422, Rule ID: TRY_AND[1]
Message: "Try and" is common in colloquial speech, but "'try to'" is recommended for writing.
Suggestion: try to
... more the complaints from the women and try and solve them first. This way, they wont l...
^^^^^^^
Line 13, column 44, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...in, if the survey shows that majority of the viewers are fan of sports, they can ...
^^
Transition Words or Phrases used:
actually, also, but, first, if, may, similarly, so, for example, kind of, first of all, to start with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1897.0 2260.96107784 84% => OK
No of words: 372.0 441.139720559 84% => More content wanted.
Chars per words: 5.09946236559 5.12650576532 99% => OK
Fourth root words length: 4.39173103935 4.56307096286 96% => OK
Word Length SD: 2.49386830794 2.78398813304 90% => OK
Unique words: 157.0 204.123752495 77% => More unique words wanted.
Unique words percentage: 0.422043010753 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 571.5 705.55239521 81% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 3.0 8.76447105788 34% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 60.089484053 57.8364921388 104% => OK
Chars per sentence: 118.5625 119.503703932 99% => OK
Words per sentence: 23.25 23.324526521 100% => OK
Discourse Markers: 6.3125 5.70786347227 111% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.323351123872 0.218282227539 148% => OK
Sentence topic coherence: 0.134707096075 0.0743258471296 181% => OK
Sentence topic coherence SD: 0.092003079354 0.0701772020484 131% => OK
Paragraph topic coherence: 0.217001383133 0.128457276422 169% => OK
Paragraph topic coherence SD: 0.0345307793076 0.0628817314937 55% => OK
Essay readability:
automated_readability_index: 14.2 14.3799401198 99% => OK
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.6 12.5979740519 100% => OK
dale_chall_readability_score: 7.62 8.32208582834 92% => OK
difficult_words: 67.0 98.500998004 68% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.