"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The business manager of the memorandum claims that the late-night news program has increased time to national news and lessend the time to the local news. The statement concludes that the advertising revenue and views of the late night show has declined in the past year because of the decreased coverage of the local and weather news. However, the conclusion of the author is based on the faulty data. The conclusion is fundamentally flawed and I disagree with the statement for the following reasons.
First of all, the author claims that the most of the complaints recieved by the news stations is concerned with the station's coverage of weather and local news. However, the compalints may be related to the inaccurate local and weather news. Moreover, the author fails to provide sufficient statistical data of the complaints. There are chances that the number of complaints recieved by the news stations are same as the last year.
Secondly, the author concludes that the prime reason for the declinde advertising revenues are directly connected with the declined coverage time of weather and local news. But, we can not ignore a possiblilty of a rival channel which shows accurate and intresting late night news. Another possibility is that the local business owners may have found another efficient and cheap way of advertising which attracts more customers. For example, the local business owners may have found it more fruitful to advertise on social media than that of late night news.
Thirdly, author can not predict the future. Even after increasing the coverage of local and weather news during late night news, viewers of the channel may not increase. Regional viewers may have found some other news channel better than this one. Or they may have stopped watching late night news because of social media or over-the-top platform.
In conclusion, the statement is based on flawed interpretations. The business manager must include more quantitative data to bolster the argument. The author must take account of different circumstances that may have been a reason for the declined number of viewers. Instead of making predictions the manager should interview the local business owners to know the firm reason for cancllation of the advertising contracts.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 1 2
No. of Spelling Errors: 11 2
No. of Sentences: 20 15
No. of Words: 367 350
No. of Characters: 1868 1500
No. of Different Words: 160 200
Fourth Root of Number of Words: 4.377 4.7
Average Word Length: 5.09 4.6
Word Length SD: 2.643 2.4
No. of Words greater than 5 chars: 137 100
No. of Words greater than 6 chars: 110 80
No. of Words greater than 7 chars: 75 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.35 21.0
Sentence Length SD: 6.514 7.5
Use of Discourse Markers (%): 0.7 0.12
Sentence-Text Coherence: 0.352 0.35
Sentence-Para Coherence: 0.557 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 116, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...the news stations is concerned with the stations coverage of weather and local news Howe...
^^^^^^^^
Line 3, column 425, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... news stations are same as the last year Secondly the author concludes that the p...
^^^^^
Line 5, column 552, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ocial media than that of late night news Thirdly author can not predict the futur...
^^^^^
Line 7, column 126, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... and weather news during late night news viewers of the channel may not increase ...
^^
Transition Words or Phrases used:
but, first, however, if, may, moreover, second, secondly, so, third, thirdly, for example, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 13.0 28.8173652695 45% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1880.0 2260.96107784 83% => OK
No of words: 367.0 441.139720559 83% => More content wanted.
Chars per words: 5.12261580381 5.12650576532 100% => OK
Fourth root words length: 4.37689890912 4.56307096286 96% => OK
Word Length SD: 2.62284474743 2.78398813304 94% => OK
Unique words: 154.0 204.123752495 75% => More unique words wanted.
Unique words percentage: 0.41961852861 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 585.9 705.55239521 83% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 1.0 19.7664670659 5% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 367.0 22.8473053892 1606% => The Avg. Sentence Length is relatively long.
Sentence length SD: 0.0 57.8364921388 0% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 1880.0 119.503703932 1573% => Less chars_per_sentence wanted.
Words per sentence: 367.0 23.324526521 1573% => Less words per sentence wanted.
Discourse Markers: 118.0 5.70786347227 2067% => Less transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 0.0 8.20758483034 0% => More positive sentences wanted.
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.393196464708 0.218282227539 180% => OK
Sentence topic coherence: 0.393196464708 0.0743258471296 529% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.0 0.0701772020484 0% => Sentences are similar to each other.
Paragraph topic coherence: 0.24327226403 0.128457276422 189% => OK
Paragraph topic coherence SD: 0.125197816769 0.0628817314937 199% => OK
Essay readability:
automated_readability_index: 186.2 14.3799401198 1295% => Automated_readability_index is high.
flesch_reading_ease: -301.03 48.3550499002 -623% => Flesch_reading_ease is low.
smog_index: 0.0 7.1628742515 0% => Smog_index is low.
flesch_kincaid_grade: 146.4 12.197005988 1200% => Flesch kincaid grade is high.
coleman_liau_index: 13.9 12.5979740519 110% => OK
dale_chall_readability_score: 25.2 8.32208582834 303% => Dale chall readability score is high.
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 54.0 12.3882235529 436% => Linsear_write_formula is high.
gunning_fog: 148.8 11.1389221557 1336% => Gunning_fog is high.
text_standard: 54.0 11.9071856287 454% => The average readability is very high. Good job!
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.