"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The author here discuss about the decline in the business because of the late night news program that has increased its time in showing national news and less time to weather and local news. But there is no data showing that the business is declined because of the less time to weather and local news. There can be many reasons for the decline of business, for example the advertising revenue is decreased because of the other television station giving better offers, and the decrease in the local sales of business can be the reasons.
Firstly the author does not give any statistical data about the revenue of the television station which can be compared to judge the decline in business. There is no data that from how many years have the television station devoted the increased time to national news. The cancellation of the advertising contracts could be because the decline in the local business and the advertising contract is not increasing the cancelled.
Secondly, the decline of the business could be because the other television station would be offering the advertising for a low cost or the other television station would have more viewers. The more the viewers the more the business and that would them increase the business. The decline could be because the local business would be advertising in the internet which is widely used and could be more effective and less costly. The increase in the mobile phones and computers this age is becoming digital and advertising in the social network would be more beneficial.
Thirdly the complains received from viewers that they were concerned with station's coverage of weather and local news is irrelevant to decline in business as it cannot be affected by it, the two events cannot be compared as they are two different event and it is not necessary that the decline in revenue is because of that. The argument does not have any data stating that the decline of revenue is because of the less devoted time to local and weather news.
In the conclusion it cannot be proved that the less devoted time to local news and national news has declined the revenue of television station only the complains are made by viewers no local business has complained regarding this issue so it can be because of the completion between other television station or the influence of the digital age that has influenced the local business to advertise the digitally.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 410 350
No. of Characters: 1978 1500
No. of Different Words: 135 200
Fourth Root of Number of Words: 4.5 4.7
Average Word Length: 4.824 4.6
Word Length SD: 2.499 2.4
No. of Words greater than 5 chars: 141 100
No. of Words greater than 6 chars: 126 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 31.538 21.0
Sentence Length SD: 14.846 7.5
Use of Discourse Markers (%): 0.462 0.12
Sentence-Text Coherence: 0.476 0.35
Sentence-Para Coherence: 0.696 0.50
Sentence-Sentence Coherence: 0.225 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 428, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ould be more effective and less costly. The increase in the mobile phones and compu...
^^^
Transition Words or Phrases used:
but, first, firstly, if, regarding, second, secondly, so, third, thirdly, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2014.0 2260.96107784 89% => OK
No of words: 410.0 441.139720559 93% => More content wanted.
Chars per words: 4.91219512195 5.12650576532 96% => OK
Fourth root words length: 4.49982852243 4.56307096286 99% => OK
Word Length SD: 2.52902720115 2.78398813304 91% => OK
Unique words: 139.0 204.123752495 68% => More unique words wanted.
Unique words percentage: 0.339024390244 0.468620217663 72% => More unique words wanted or less content wanted.
syllable_count: 653.4 705.55239521 93% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 22.8473053892 136% => The Avg. Sentence Length is relatively long.
Sentence length SD: 88.1418974316 57.8364921388 152% => OK
Chars per sentence: 154.923076923 119.503703932 130% => OK
Words per sentence: 31.5384615385 23.324526521 135% => OK
Discourse Markers: 6.53846153846 5.70786347227 115% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.266235182661 0.218282227539 122% => OK
Sentence topic coherence: 0.137537437056 0.0743258471296 185% => OK
Sentence topic coherence SD: 0.124615474226 0.0701772020484 178% => OK
Paragraph topic coherence: 0.192887316866 0.128457276422 150% => OK
Paragraph topic coherence SD: 0.0813496076442 0.0628817314937 129% => OK
Essay readability:
automated_readability_index: 17.5 14.3799401198 122% => OK
flesch_reading_ease: 40.01 48.3550499002 83% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 11.79 12.5979740519 94% => OK
dale_chall_readability_score: 7.79 8.32208582834 94% => OK
difficult_words: 68.0 98.500998004 69% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 14.4 11.1389221557 129% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.