Do you agree or disagree with the following statement: In order for a business to succeed, it must put more money in advertising?
Nowadays, advertising is become a common tendency. It is not surprising that some people, if not a majority, may argue that putting more money in advertising is necessary for a business to succeed, while in contrast, I firmly disagree with that in order for a business to succeed, it must put more money in advertising.
Firstly, a surplus of advertisement has a negative influence on sales. When advertisement is played on TV repeatedly, it will annoy audience because it prevents audience to watch continuously. For example, there was a notorious corporation named Naobaijing, and they advertised in 15 channels simultaneously for almost three months. It is so repugnant that their advertisement repeated three times and continuously played for two minutes, which leaved a vile impression to people. At that time, people often talked about that how hateful it is. However, since their sales was decreased after continual advertising, they had to diminish the size of their advertisement. If they had not put more money in advertising, but a moderate way to deliver advertisement, their sales would not have been decreased. Therefore, I maintain that in order for a business to succeed, it is not must to put more money in advertising.
Secondly, continual advertisement would increase the price of products. Since advertising requires numerous investment, corporation which has delivered advertisement would increase the price of their products to ensure the profit. For instance, the iphone was the greatest smart phone in the world, because of its efficient utility and excellent performance. However, the sales of the iphone has decreased since 2017, and the deficient innovation is the main reason for that. Apple chose to deliver two times advertisement than before to retort the bad sales, but it did nothing but pushed the price higher, and the higher price extinguish the purchasing desire while other smart phone like Huawei has more powerful performance and cheaper price. At last, they have to decrease the price. If Apple had not chosen to deliver more advertisement, but chose to improve their quality and to make more innovation, they would not have been discarded by customer. Thus, I am convinced that it is not must to put more money in advertising in order to succeed for a business.
To some extent, moderate number of advertisement is essential. For example, Maotai, which is a famous liquor producer in China, was not able to open the international market when they had not delivered advertisement. However, business should put more money in improving quality and serving, but not in advertising. In consequence, I believe that putting more money in advertising is not the must for a business to succeed.
To conclude, after weighty consideration, I have to maintain that in order for a business to succeed, it not must put more money in advertising.
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
Nowadays, advertising is become a common...
^^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...it must put more money in advertising. Firstly, a surplus of advertisement...
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Line 3, column 883, Rule ID: MUST_HAVE_TO[1]
Message: After 'must', the verb is used without 'to'. Probably, you should use 'must' or 'have to' here.
Suggestion: must; have to
...er for a business to succeed, it is not must to put more money in advertising. ...
^^^^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...must to put more money in advertising. Secondly, continual advertisement w...
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Line 5, column 998, Rule ID: MUST_HAVE_TO[1]
Message: After 'must', the verb is used without 'to'. Probably, you should use 'must' or 'have to' here.
Suggestion: must; have to
...er. Thus, I am convinced that it is not must to put more money in advertising in order ...
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Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... in order to succeed for a business. To some extent, moderate number of adver...
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Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... the must for a business to succeed. To conclude, after weighty consideration...
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Transition Words or Phrases used:
but, first, firstly, however, if, may, second, secondly, so, therefore, thus, while, for example, for instance, in contrast
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 15.1003584229 119% => OK
Auxiliary verbs: 12.0 9.8082437276 122% => OK
Conjunction : 13.0 13.8261648746 94% => OK
Relative clauses : 16.0 11.0286738351 145% => OK
Pronoun: 39.0 43.0788530466 91% => OK
Preposition: 62.0 52.1666666667 119% => OK
Nominalization: 24.0 8.0752688172 297% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2421.0 1977.66487455 122% => OK
No of words: 466.0 407.700716846 114% => OK
Chars per words: 5.19527896996 4.8611393121 107% => OK
Fourth root words length: 4.64618479453 4.48103885553 104% => OK
Word Length SD: 3.0979187694 2.67179642975 116% => OK
Unique words: 203.0 212.727598566 95% => OK
Unique words percentage: 0.435622317597 0.524837075471 83% => More unique words wanted or less content wanted.
syllable_count: 775.8 618.680645161 125% => OK
avg_syllables_per_word: 1.7 1.51630824373 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 15.0 9.59856630824 156% => OK
Article: 3.0 3.08781362007 97% => OK
Subordination: 9.0 3.51792114695 256% => Less adverbial clause wanted.
Conjunction: 7.0 1.86738351254 375% => Less conjunction wanted as sentence beginning.
Preposition: 9.0 4.94265232975 182% => OK
Performance on sentences:
How many sentences: 23.0 20.6003584229 112% => OK
Sentence length: 20.0 20.1344086022 99% => OK
Sentence length SD: 56.804743006 48.9658058833 116% => OK
Chars per sentence: 105.260869565 100.406767564 105% => OK
Words per sentence: 20.2608695652 20.6045352989 98% => OK
Discourse Markers: 5.34782608696 5.45110844103 98% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 7.0 5.5376344086 126% => OK
Sentences with positive sentiment : 13.0 11.8709677419 110% => OK
Sentences with negative sentiment : 5.0 3.85842293907 130% => OK
Sentences with neutral sentiment: 5.0 4.88709677419 102% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.394888393691 0.236089414692 167% => OK
Sentence topic coherence: 0.138324447913 0.076458572812 181% => OK
Sentence topic coherence SD: 0.165633417105 0.0737576698707 225% => The coherence between sentences is low.
Paragraph topic coherence: 0.31182055262 0.150856017488 207% => OK
Paragraph topic coherence SD: 0.113544219434 0.0645574589148 176% => OK
Essay readability:
automated_readability_index: 13.2 11.7677419355 112% => OK
flesch_reading_ease: 42.72 58.1214874552 74% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 12.3 10.1575268817 121% => OK
coleman_liau_index: 12.88 10.9000537634 118% => OK
dale_chall_readability_score: 8.32 8.01818996416 104% => OK
difficult_words: 109.0 86.8835125448 125% => OK
linsear_write_formula: 12.5 10.002688172 125% => OK
gunning_fog: 10.0 10.0537634409 99% => OK
text_standard: 13.0 10.247311828 127% => OK
What are above readability scores?
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Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.