Some ppl believe that advertising informs customers about products and services that can enhance their lives. Others feel that it manipulates consumers into purchasing items they have no real need for.
I believe the main purpose of advertising is not giving a piece of advice to a customer. Advertising is aimed to make seller’s profits and cloud our judgement.
To begin with, useful information in advertising is like cheese in a mousetrap: there is nothing for free in our harsh reality. Advertising is an implement of sellers. Sellers need money initially. They need to fit themselves and their family. Thats why core purpose of advertising is make as much seller’s profit as possible. Advertising just attracts customers and forces them to buy what they actually do not need to.
For instance, pharmacy business is aimed to make profits, rather than care about our health. Mass media exploit our fears and pains and guarantee unbelievable fast results. itching makes one want to scratch. We are unconsciously inclined to trust everything we hear relying on our weak points and tend to find an aid to repair it. Although, we just spend money away and fit our hopes, instead of aware research on some aspects. Blind trust.
Secondly, Advertising interfere with the natural way of observing our surroundings and make customers lost in bright colorful pattern of information. For instance, nowadays cities shine due to showy streets of brand shops. Walking around storefronts people get obsession to possess some pieces of those fake shine. In this case advertising like a virus penetrate into our brain and make us bay things, what we do not need.
To sum it all up, advertising is creating to make profit for one’s business and obsess our mind, rather than in interests of a customer.
Grammar and spelling errors:
Line 3, column 245, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: That's
...eed to fit themselves and their family. Thats why core purpose of advertising is make...
^^^^^
Line 5, column 174, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Itching
...nd guarantee unbelievable fast results. itching makes one want to scratch. We are uncon...
^^^^^^^
Line 5, column 442, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... research on some aspects. Blind trust. Secondly, Advertising interfere with the...
^^^^^
Transition Words or Phrases used:
actually, second, secondly, so, for instance, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 15.1003584229 60% => More to be verbs wanted.
Auxiliary verbs: 4.0 9.8082437276 41% => OK
Conjunction : 10.0 13.8261648746 72% => OK
Relative clauses : 0.0 11.0286738351 0% => More relative clauses wanted.
Pronoun: 24.0 43.0788530466 56% => OK
Preposition: 41.0 52.1666666667 79% => OK
Nominalization: 6.0 8.0752688172 74% => OK
Performance on vocabulary words:
No of characters: 1341.0 1977.66487455 68% => OK
No of words: 267.0 407.700716846 65% => More content wanted.
Chars per words: 5.02247191011 4.8611393121 103% => OK
Fourth root words length: 4.04229324003 4.48103885553 90% => OK
Word Length SD: 2.78009610224 2.67179642975 104% => OK
Unique words: 167.0 212.727598566 79% => More unique words wanted.
Unique words percentage: 0.625468164794 0.524837075471 119% => OK
syllable_count: 408.6 618.680645161 66% => OK
avg_syllables_per_word: 1.5 1.51630824373 99% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 9.59856630824 42% => OK
Article: 0.0 3.08781362007 0% => OK
Subordination: 0.0 3.51792114695 0% => More adverbial clause wanted.
Conjunction: 0.0 1.86738351254 0% => OK
Preposition: 4.0 4.94265232975 81% => OK
Performance on sentences:
How many sentences: 18.0 20.6003584229 87% => OK
Sentence length: 14.0 20.1344086022 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 37.57304981 48.9658058833 77% => OK
Chars per sentence: 74.5 100.406767564 74% => OK
Words per sentence: 14.8333333333 20.6045352989 72% => OK
Discourse Markers: 3.27777777778 5.45110844103 60% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 3.0 5.5376344086 54% => OK
Sentences with positive sentiment : 12.0 11.8709677419 101% => OK
Sentences with negative sentiment : 4.0 3.85842293907 104% => OK
Sentences with neutral sentiment: 3.0 4.88709677419 61% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.15327322099 0.236089414692 65% => OK
Sentence topic coherence: 0.0492871368541 0.076458572812 64% => OK
Sentence topic coherence SD: 0.0391137319753 0.0737576698707 53% => OK
Paragraph topic coherence: 0.0884336340516 0.150856017488 59% => OK
Paragraph topic coherence SD: 0.0524179792991 0.0645574589148 81% => OK
Essay readability:
automated_readability_index: 9.6 11.7677419355 82% => Automated_readability_index is low.
flesch_reading_ease: 65.73 58.1214874552 113% => OK
smog_index: 3.1 6.10430107527 51% => Smog_index is low.
flesch_kincaid_grade: 7.6 10.1575268817 75% => OK
coleman_liau_index: 11.24 10.9000537634 103% => OK
dale_chall_readability_score: 8.12 8.01818996416 101% => OK
difficult_words: 64.0 86.8835125448 74% => More difficult words wanted.
linsear_write_formula: 6.0 10.002688172 60% => Linsear_write_formula is low.
gunning_fog: 7.6 10.0537634409 76% => OK
text_standard: 8.0 10.247311828 78% => OK
What are above readability scores?
---------------------
We are expecting: No. of Words: 350 while No. of Different Words: 200
Rates: 60.0 out of 100
Scores by essay e-grader: 18.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.