franchise, starting business, benefit
The text and lecture both discussed about the starting business and whether the franchise is better than starting your own business. In the lecture, speaker disagrees with all the points stated in the reading regarding the benefit of franchise over starting new benefit and suggests a new option for starter which was not pointed out in the reading, buying an independent business from a business owner.
First, the lecturer refutes the benefit of franchise in terms of access to reliable suppliers for goods and services. She points out to the study that assessed this issue and called this idea into question. In fact, business owner in franchise are forced to buy goods and services from specific suppliers which are usually overpriced and not allowed to buy goods from other suppliers with the same quality but lower price. Therefore, they would pay more for buying their goods and services.
Also, in the text not paying for advertisement was one benefit of having franchise. However, the lecturer illustrates that the owner of franchinse should pay 60% of their sum total in sale for advertisement to the primary company which is huge amount of money. On the other hand the advertisement is not advertising their own business and is company's product. Therefore, indivitual franchise owner would have very little benefit from their work.
Lastly, the more sequirity explained by text is not working. Although the failure rate of franchise in comparison to starting the new business provides less failure rate and might seem more sequire, there ia a third option that provides the best sequirity and lower failure rate that reading did not explained. Buying an independent business from business owner is the more sequire option that leads to better outcome.
Grammar and spelling errors:
Line 2, column 453, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...er price. Therefore, they would pay more for buying their goods and services. Al...
^^
Line 3, column 381, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... companys product. Therefore, indivitual franchise owner would have very little b...
^^
Line 3, column 429, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ise owner would have very little benefit from their work. Lastly, the more sequi...
^^
Line 4, column 300, Rule ID: DID_BASEFORM[1]
Message: The verb 'did' requires the base form of the verb: 'explain'
Suggestion: explain
...lower failure rate that reading did not explained. Buying an independent business from bu...
^^^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, lastly, regarding, so, therefore, third, in fact, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 10.4613686534 96% => OK
Auxiliary verbs: 4.0 5.04856512141 79% => OK
Conjunction : 12.0 7.30242825607 164% => OK
Relative clauses : 8.0 12.0772626932 66% => More relative clauses wanted.
Pronoun: 14.0 22.412803532 62% => OK
Preposition: 39.0 30.3222958057 129% => OK
Nominalization: 4.0 5.01324503311 80% => OK
Performance on vocabulary words:
No of characters: 1478.0 1373.03311258 108% => OK
No of words: 288.0 270.72406181 106% => OK
Chars per words: 5.13194444444 5.08290768461 101% => OK
Fourth root words length: 4.11953428781 4.04702891845 102% => OK
Word Length SD: 2.56339377668 2.5805825403 99% => OK
Unique words: 141.0 145.348785872 97% => OK
Unique words percentage: 0.489583333333 0.540411800872 91% => More unique words wanted or less content wanted.
syllable_count: 454.5 419.366225166 108% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 3.25607064018 61% => OK
Article: 4.0 8.23620309051 49% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 4.0 2.5761589404 155% => OK
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 22.0 21.2450331126 104% => OK
Sentence length SD: 67.4349127353 49.2860985944 137% => OK
Chars per sentence: 113.692307692 110.228320801 103% => OK
Words per sentence: 22.1538461538 21.698381199 102% => OK
Discourse Markers: 7.53846153846 7.06452816374 107% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 4.0 4.19205298013 95% => OK
Sentences with positive sentiment : 8.0 4.33554083885 185% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.373323331171 0.272083759551 137% => OK
Sentence topic coherence: 0.125150912058 0.0996497079465 126% => OK
Sentence topic coherence SD: 0.115835194278 0.0662205650399 175% => OK
Paragraph topic coherence: 0.236442318786 0.162205337803 146% => OK
Paragraph topic coherence SD: 0.143748881496 0.0443174109184 324% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 13.8 13.3589403974 103% => OK
flesch_reading_ease: 49.15 53.8541721854 91% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 11.9 11.0289183223 108% => OK
coleman_liau_index: 12.47 12.2367328918 102% => OK
dale_chall_readability_score: 8.07 8.42419426049 96% => OK
difficult_words: 61.0 63.6247240618 96% => OK
linsear_write_formula: 13.0 10.7273730684 121% => OK
gunning_fog: 10.8 10.498013245 103% => OK
text_standard: 13.0 11.2008830022 116% => OK
What are above readability scores?
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Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.