GMAT Test Prep: CR-66171026 GMAT Critical Reasoning

In the last decade there has been a significant decrease in coffee consumption. During this same time, there has been increasing publicity about the adverse long-term effects on health of the caffeine in coffee. Therefore, the decrease in coffee consumption must have been caused by consumers’ awareness of the harmful effects of caffeine.

Which of the following, if true, most seriously calls into question the explanation above?