should companies emphasise their reputation rather than short term strategies?
The substantial influences of long-term reputation on marketing strategy have sparked a controversy amongst the advertisement agencies all around the world. Although specific arguments claimed that short term sales plan must be followed, a group of intellectuals debate otherwise and hold an opponent's view. I am highly inclined to accept that company's reputation plays a significant rule in long term policy. The agenda of this article is analyzing both sides and will lead to a legitimate conclusion.
At the outset, there are numerous reasons why short term strategies are supported, but the most remarkable one lies in the fact that, discount products have been making a good revenue for a company. Based on a recent study, which has been conducted by a group of eminent economists revealed that, 80% of the annual net profit comes from Black Friday, Christmas, and mid-season sales. Hence, the profit and impacts of the short term marketing policies on companies total-income, share price, as well as shareholders sarisfaction can be seen with clarity.
Contrary to popular belief, there remain drawbacks clouded up the potential advantages of discounted products sales, but the most alarming one rooted in the fact that many people lost their trust on cheap goods. For example, Apple and Samsung flag-ship mobiles are the most expensive one in the global mobile market and have 67% of the total market all together for more than a decade. Moreover, it is recently alleged that good reputation guarantees long term revenue and brings loyal customers. Thus, well-known company can make marketing stategies based on its previous reputations.
To recapitulate, while there are several divergent opinions on both sides, my snetiment is that the marit of good reputaion takes more credence than short term strategies.
Transition Words or Phrases used:
but, hence, if, moreover, so, thus, well, while, for example, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 10.5418719212 104% => OK
Auxiliary verbs: 4.0 6.10837438424 65% => OK
Conjunction : 9.0 8.36945812808 108% => OK
Relative clauses : 8.0 5.94088669951 135% => OK
Pronoun: 13.0 20.9802955665 62% => OK
Preposition: 30.0 31.9359605911 94% => OK
Nominalization: 7.0 5.75862068966 122% => OK
Performance on vocabulary words:
No of characters: 1543.0 1207.87684729 128% => OK
No of words: 288.0 242.827586207 119% => OK
Chars per words: 5.35763888889 5.00649968141 107% => OK
Fourth root words length: 4.11953428781 3.92707691288 105% => OK
Word Length SD: 2.83132204961 2.71678728327 104% => OK
Unique words: 188.0 139.433497537 135% => OK
Unique words percentage: 0.652777777778 0.580463131201 112% => OK
syllable_count: 474.3 379.143842365 125% => OK
avg_syllables_per_word: 1.6 1.57093596059 102% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.6157635468 65% => OK
Article: 4.0 1.56157635468 256% => Less articles wanted as sentence beginning.
Subordination: 3.0 1.71428571429 175% => OK
Conjunction: 3.0 0.931034482759 322% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 3.65517241379 55% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 12.6551724138 95% => OK
Sentence length: 24.0 20.5024630542 117% => OK
Sentence length SD: 40.5752900996 50.4703680194 80% => OK
Chars per sentence: 128.583333333 104.977214359 122% => OK
Words per sentence: 24.0 20.9669160288 114% => OK
Discourse Markers: 6.0 7.25397266985 83% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 0.0 5.33497536946 0% => OK
Sentences with positive sentiment : 8.0 6.9802955665 115% => OK
Sentences with negative sentiment : 1.0 2.75862068966 36% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 2.91625615764 103% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.238025897864 0.242375264174 98% => OK
Sentence topic coherence: 0.0788343843881 0.0925447433944 85% => OK
Sentence topic coherence SD: 0.0524335865077 0.071462118173 73% => OK
Paragraph topic coherence: 0.136030951853 0.151781067708 90% => OK
Paragraph topic coherence SD: 0.0337297088695 0.0609392437508 55% => OK
Essay readability:
automated_readability_index: 15.8 12.6369458128 125% => OK
flesch_reading_ease: 47.12 53.1260098522 89% => OK
smog_index: 8.8 6.54236453202 135% => OK
flesch_kincaid_grade: 12.7 10.9458128079 116% => OK
coleman_liau_index: 14.1 11.5310837438 122% => OK
dale_chall_readability_score: 10.47 8.32886699507 126% => OK
difficult_words: 103.0 55.0591133005 187% => OK
linsear_write_formula: 12.0 9.94827586207 121% => OK
gunning_fog: 11.6 10.3980295567 112% => OK
text_standard: 12.0 10.5123152709 114% => OK
What are above readability scores?
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Rates: 88.8888888889 out of 100
Scores by essay e-grader: 80.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.