Tue, May 28, 2013, 10:00 AM EDT - U.S. Markets close in 6 hrs.
BOSTON--(BUSINESS WIRE)--
SiteSpect, the leading provider of non-intrusive
optimization solutions, today announced that it has published a new
e-book entitled “Site
Optimization for E-Commerce Companies.”
With the online retail sector growing quickly, so is the competition for
that increased revenue and growth. Now more than ever, online retailers
recognize that it’s not only vital to drive shoppers to their sites, but
also to ensure that they stay and make online purchases in growing
numbers. The key to increased conversions is optimizing the online
experience – and what was once an art, is now just as much a science.
By leveraging the latest optimization technology and techniques, leading
online companies are now dynamically testing website content, graphics,
sales offers and more to gain new insight into the experiences their
site visitors prefer. They’re seeing what works and what doesn’t – using
valuable data from their testing to make site changes to improve the
online shopping experience, increase customer loyalty, and convert more
browsers into buyers.
“Site
Optimization for E-Commerce Companies” reviews the optimization
lifecycle, examples from e-commerce companies, and delves into topics
such as testing, targeting and personalization, mobile optimization,
landing page optimization, front-end performance optimization, and the 7
unique differentiators of SiteSpect’s non-intrusive approach to
optimization.
Click
here to download the new e-commerce optimization e-book from
SiteSpect.
About SiteSpect, Inc.
SiteSpect provides the world's only non-intrusive optimization platform,
enabling web and mobile marketers to significantly improve key metrics
such as conversion rate and engagement. SiteSpect's solutions include
rapid A/B testing, multivariate
testing, behavioral
targeting and personalization, landing page optimization, mobile web
optimization, and web performance optimization. With SiteSpect,
marketers enjoy unmatched speed and flexibility without the need for
ongoing IT involvement. SiteSpect's patent-pending technology and
professional services are used by many of the world's leading online
businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS,
Overstock.com, VEGAS.com, and leading financial services companies. For
more information, visit www.SiteSpect.com or
call 617-859-1900.
Notes to Editors: SiteSpect is a registered trademark of SiteSpect,
Inc. All other product names, service marks, and trademarks mentioned
herein are trademarks of their respective owners.
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