TPO18 marketing strategies Using points and examples from the lecture explain how the characteristics of target customers influence marketing strategy for products

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on vocabulary words:
No of characters: 584.0 578.828451883 101% => OK
No of words: 152.0 151.265690377 100% => OK
Chars per words: 3.84210526316 3.82278263415 101% => OK
Fourth root words length: 3.51124308557 3.50058242952 100% => OK
Word Length SD: 1.97052378542 1.80425224433 109% => OK
Unique words: 106.0 92.4686192469 115% => OK
Unique words percentage: 0.697368421053 0.61298525976 114% => OK
Syllable count: 181.8 182.283891213 100% => OK
Avg_syllables_per_word: 1.2 1.20543933054 100% => OK

Performance on coherence:
Topic speech coherence ratio: 0.0955299206921 0.0839705835288 114% => OK

Acoustic performance on paragraphs:
How many acoustic paragraphs: 4.0 4.47071129707 89% => OK
Average paragraph length: 38.0 65.8948926009 58% => OK
STD paragraph length: 19.8368344249 19.7758100068 100% => OK
Average paragraph duration: 13.0025 25.5208953607 51% => OK
STD paragraph duration: 7.99212542131 7.49434385956 107% => OK

Acoustic performance on sentences:
How many acoustic sentences: 22.0 42.9832635983 51% => Need more acoustic sentences. Maybe the speech rate is too fast.
Average acoustic sentence length: 6.90909090909 3.78147595546 183% => OK
STD acoustic sentence length: 5.45984590949 2.94285465224 186% => OK
Average acoustic sentences duration: 2.24227272727 1.39386743896 161% => OK
STD acoustic sentences duration: 1.4478822523 0.967747756167 150% => OK

Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 22.0 40.4456066946 54% => OK
Total acoustic silence duration: 6.54 7.59280334728 86% => OK
Average acoustic silence duration: 0.297272727273 0.19053887516 156% => Maybe the pauses are too long.
STD acoustic silence duration: 0.216084617647 0.157467062838 137% => OK

Acoustic performance on acoustic words:
Total word duration: 41.81 46.3453556485 90% => OK
Average word duration: 0.275065789474 0.308780311121 89% => OK
STD word duration: 0.158400710685 0.201157623399 79% => OK

Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 8.0 8.09623430962 99% => OK
Total_disfluencies_duration: 5.31 6.56692468619 81% => OK
Total acoustic noise duration: 1.87 3.53066945607 53% => OK

Acoustic rates:
Total speech duration: 52.01 59.5455230126 87% => Talk more. Do not save time. People can talk 4-5 words in one second.
Compare to expected duration: 0.866833333333 0.992425383543 87% => Some seconds left. Need to talk more.
Rate of silence: 0.422995577774 0.681803438845 62% => OK
Rate of speech: 2.92251490098 2.53813033465 115% => OK
Rate of speech by unique words: 2.038069602 1.55221717717 131% => OK
Rate of word duration by unique words: 2.53527864147 1.99939622689 127% => OK
Average articulation rates: 0.394877809211 0.309613076454 128% => OK

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Rates: 85.0 out of 100
Scores by speech e-grader: 25.5 Out of 30
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Note: the speech e-grader does NOT examine the meaning of words and ideas.