"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The author states that Gourmet is a new line of coffee for Apex corporation and he introduces the company’s strategies to make this type of coffee on of the top sellers in the coffee market. This author’s argument does not make a congest case for the selling operation and the argument is rife with many holes and weak assumptions.
First of all, the author states that the new Apex’s product will be introduced into major supermarkets without any advertising. We all know that the majority of people tend not to try new unknown products especially when there are many other great products for the same species. In addition, the author assumes that the major supermarket will accept to be a part of this operation without saying what the markets will benefit if they accept to introduce Gourmet. Moreover, the author says that the product will be available just in major supermarket. What about people who buy thier products from local markets?.
Second, the author assumes that after the success in the first step, the company will launch advertising campaign using radio and television. What about people who do not watch TV or listen to radio. Would it be better to use additional types of advertising like newspapers and street’s advertising items?. Moreover, the author again assumes that restaurants will accept to introduce Gourmet. What will be the benefits for these restaurants when they can still depending on top known coffee products?
Finally, the author assumes that after that main two steps, Gourmet will be one of the top sellers in coffee markets although he does not says what is unique about Gourmet and what are the advantages of Gourmet over other well-known coffee products. In addition, It will take a lot of time for Gourmet to gain a good reputation and be popular and ranked one of the top coffee products but we do not know if Apex can stand the cost for all that period that may take years.
In sum, It will be better if Apex provides more information about the budget for the advertising operation. In addition, to cover all types of people, Apex should use other types of advertising especially for people who are not fans for TV or radio. Moreover, Apex should guarantee that the restaurants and major supermarkets will accept to introduce their new product and help to spread it by ,for example; giving them amount of money for every items they sel
Grammar and spelling errors:
Line 1, column 239, Rule ID: THE_SUPERLATIVE[1]
Message: Use 'the' with the superlative.
Suggestion: the
...is author's argument does not make a congest case for the selling operation ...
^
Line 5, column 467, Rule ID: DID_BASEFORM[1]
Message: The verb 'can' requires the base form of the verb: 'depend'
Suggestion: depend
...r these restaurants when they can still depending on top known coffee products? Finally,...
^^^^^^^^^
Line 6, column 139, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'say'
Suggestion: say
... in coffee markets although he does not says what is unique about Gourmet and what a...
^^^^
Line 8, column 109, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...e budget for the advertising operation. In addition, to cover all types of people,...
^^
Line 8, column 394, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...eir new product and help to spread it by ,for example; giving them amount of money...
^^
Discourse Markers used:
['but', 'finally', 'first', 'if', 'may', 'moreover', 'second', 'still', 'well', 'for example', 'in addition', 'first of all']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.264192139738 0.25644967241 103% => OK
Verbs: 0.14192139738 0.15541462614 91% => OK
Adjectives: 0.0786026200873 0.0836205057962 94% => OK
Adverbs: 0.0349344978166 0.0520304965353 67% => OK
Pronouns: 0.028384279476 0.0272364105082 104% => OK
Prepositions: 0.135371179039 0.125424944231 108% => OK
Participles: 0.0131004366812 0.0416121511921 31% => Some participles wanted.
Conjunctions: 2.63677393834 2.79052419416 94% => OK
Infinitives: 0.0240174672489 0.026700313972 90% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.0982532751092 0.113004496875 87% => OK
Modal_auxiliary: 0.0349344978166 0.0255425247493 137% => OK
WH_determiners: 0.0262008733624 0.0127820249294 205% => Maybe 'Which' is overused. If other WH_determiners like 'Who, What, Whom, Whose...' are used too in sentences, then there are no issues.
Vocabulary words and sentences:
No of characters: 2408.0 2731.13054187 88% => OK
No of words: 409.0 446.07635468 92% => OK
Chars per words: 5.88753056235 6.12365571057 96% => OK
Fourth root words length: 4.49708221141 4.57801047555 98% => OK
words length more than 5 chars: 0.332518337408 0.378187486979 88% => OK
words length more than 6 chars: 0.229828850856 0.287650121315 80% => OK
words length more than 7 chars: 0.158924205379 0.208842608468 76% => OK
words length more than 8 chars: 0.119804400978 0.135150697306 89% => OK
Word Length SD: 2.63677393834 2.79052419416 94% => OK
Unique words: 182.0 207.018472906 88% => More unique words wanted.
Unique words percentage: 0.444987775061 0.469332199767 95% => More unique words wanted or less content wanted.
Word variations: 47.6075101072 52.1807786196 91% => OK
How many sentences: 17.0 20.039408867 85% => OK
Sentence length: 24.0588235294 23.2022227129 104% => OK
Sentence length SD: 54.4435837012 57.7814097925 94% => OK
Chars per sentence: 141.647058824 141.986410481 100% => OK
Words per sentence: 24.0588235294 23.2022227129 104% => OK
Discourse Markers: 0.705882352941 0.724660767414 97% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 5.0 3.58251231527 140% => OK
Readability: 47.041708615 51.9672348444 91% => OK
Elegance: 2.01063829787 1.8405768891 109% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.41295240242 0.441005458295 94% => OK
Sentence sentence coherence: 0.132141938798 0.135418324435 98% => OK
Sentence sentence coherence SD: 0.0958483911471 0.0829849096947 116% => OK
Sentence paragraph coherence: 0.576227190473 0.58762219726 98% => OK
Sentence paragraph coherence SD: 0.171132252335 0.147661913831 116% => OK
Sentence topic coherence: 0.173374047677 0.193483328276 90% => OK
Sentence topic coherence SD: 0.102975171362 0.0970749176394 106% => OK
Paragraph paragraph coherence: 0.415037474993 0.42659136922 97% => OK
Paragraph paragraph coherence SD: 0.0707679385912 0.0774707102158 91% => OK
Paragraph topic coherence: 0.291185557296 0.312017818177 93% => OK
Paragraph topic coherence SD: 0.0425378920913 0.0698173142475 61% => OK
Task Achievement:
Sentences with positive sentiment : 11.0 8.33743842365 132% => OK
Sentences with negative sentiment : 1.0 6.87684729064 15% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.82512315271 104% => OK
Positive topic words: 10.0 6.46551724138 155% => OK
Negative topic words: 1.0 5.36822660099 19% => More negative topic words wanted.
Neutral topic words: 5.0 2.82389162562 177% => OK
Total topic words: 16.0 14.657635468 109% => OK
What are sentences with positive/Negative/neutral sentiment?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.