“Since a competing lower-priced newspaper, The Bugle, was started five years ago, The Mercury’s circulation has declined by 10,000 readers. The best way to get more people to read The Mercury is to reduce its price below that of The Bugle, at least until circulation increases to former levels. The increased circulation of The Mercury will attract more businesses to buy advertising space in the paper.”
The following appeared in an announcement issued by the publisher of The Mercury, a weekly newspaper:
“Since a competing lower-priced newspaper, The Bugle, was started five years ago, The Mercury’s circulation has declined by 10,000 readers. The best way to get more people to read The Mercury is to reduce its price below that of The Bugle, at least until circulation increases to former levels. The increased circulation of The Mercury will attract more businesses to buy advertising space in the paper.”
Discuss how well reasoned . . . etc.
The above argument states that a new marketing strategy of The Bugle, decreasing the price of newspaper, has affected the demand of The Mercury for the last five years. Therefore, the Mercury plans to make the price lower than their competitor to attract more readers. Moreover, the author claims that it will rise the number of clients who will post their advertisements in the Mercury’s newspaper. The conclusion of the argument relies on the assumption for which there is no lucid evidence. Hence, the argument is not convincing and has several loopholes.
First, the author claims that there is a direct link between a declined number of readers and the introduction of a new price strategy of a rival, The Bugle. Nevertheless, he has ignored several facts. For instance, the decreased demand might be a result of the diminished level of a quality of articles. Additionally, there might be other competitors applying various marketing strategies. Moreover, the author has not mentioned the circulation of The Bugle. Hence, we are not aware of situation at the market. So, there could be other reasons as for instance, the market totally has decreased as nowadays people prefer internet sources of news to newspapers. The author has overlooked all these factors, hence, the argument cannot be concluded on the basis of these statements.
Another point is about the author has not mentioned the fields of newspapers. Whether the areas of topics of these two newspapers are totally different from each other, it is illogical to categorize them in the same group and compare. If The Bugle is the political newspaper and The Mercury is the medical newspaper, there is a very low probability that they will affect each other circulation. Hence, it can be concluded that this argument is incomplete and deprived of enough evidence. Therefore, this conclusion is not very convincing.
There is one more low point of this argument. According to the conclusion of this argument, the risen level of circulation of the Mercury will affect the number of businesses who are willing to post advertisement in the newspaper. However, other circumstances are neglected. The increased number of readers does not signify the efficiency of advertising. Other facts as the fee of advertisement, the readership of newspaper are taken into account by businesses while selecting newspapers to publish their advertisement. So, the author has simply skipped this line of reasoning.
In conclusion, the argument is flawed for the above-mentioned reasons and is therefore unconvincing. The author should take into consideration the current situation at the market overall, the degree of quality of newspapers articles, all competitors. Moreover, in order to be comparable the newspapers should have identical areas of topics. Before any decision is made, all these things must be considered. In the end, we can say that this argument needs a detailed study of many other factors and the author should have provided a few proofs and data to establish this relationship.
Grammar and spelling errors:
Line 2, column 306, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...circulation increases to former levels. The increased circulation of The Mercury wi...
^^^
Line 2, column 379, Rule ID: BUY_VBG[1]
Message: Did you mean 'by'?
Suggestion: by
...Mercury will attract more businesses to buy advertising space in the paper.' ...
^^^
Line 3, column 26, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
... paper.' Discuss how well reasoned . . . etc. The above argument states...
^^
Line 3, column 29, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...per.' Discuss how well reasoned . . . etc. The above argument states t...
^
Line 3, column 31, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...r.' Discuss how well reasoned . . . etc. The above argument states tha...
^
Line 3, column 33, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Etc
...' Discuss how well reasoned . . . etc. The above argument states that a ...
^^^
Line 6, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...scuss how well reasoned . . . etc. The above argument states that a new market...
^^^
Line 12, column 424, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...vertisement, the readership of newspaper are taken into account by businesses whi...
^^
Discourse Markers used:
['first', 'hence', 'however', 'if', 'look', 'moreover', 'nevertheless', 'so', 'therefore', 'well', 'while', 'as for', 'at least', 'for instance', 'in conclusion']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.25 0.25644967241 97% => OK
Verbs: 0.14156626506 0.15541462614 91% => OK
Adjectives: 0.085843373494 0.0836205057962 103% => OK
Adverbs: 0.039156626506 0.0520304965353 75% => OK
Pronouns: 0.0180722891566 0.0272364105082 66% => OK
Prepositions: 0.118975903614 0.125424944231 95% => OK
Participles: 0.0421686746988 0.0416121511921 101% => OK
Conjunctions: 3.04753912274 2.79052419416 109% => OK
Infinitives: 0.0210843373494 0.026700313972 79% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.146084337349 0.113004496875 129% => OK
Modal_auxiliary: 0.0225903614458 0.0255425247493 88% => OK
WH_determiners: 0.00602409638554 0.0127820249294 47% => Some subClauses wanted starting by 'Which, Who, What, Whom, Whose.....'
Vocabulary words and sentences:
No of characters: 3649.0 2731.13054187 134% => OK
No of words: 581.0 446.07635468 130% => OK
Chars per words: 6.28055077453 6.12365571057 103% => OK
Fourth root words length: 4.90957651803 4.57801047555 107% => OK
words length more than 5 chars: 0.39586919105 0.378187486979 105% => OK
words length more than 6 chars: 0.294320137694 0.287650121315 102% => OK
words length more than 7 chars: 0.228915662651 0.208842608468 110% => OK
words length more than 8 chars: 0.180722891566 0.135150697306 134% => OK
Word Length SD: 3.04753912274 2.79052419416 109% => OK
Unique words: 265.0 207.018472906 128% => OK
Unique words percentage: 0.456110154905 0.469332199767 97% => OK
Word variations: 54.7244874957 52.1807786196 105% => OK
How many sentences: 35.0 20.039408867 175% => OK
Sentence length: 16.6 23.2022227129 72% => OK
Sentence length SD: 58.5768359873 57.7814097925 101% => OK
Chars per sentence: 104.257142857 141.986410481 73% => OK
Words per sentence: 16.6 23.2022227129 72% => OK
Discourse Markers: 0.428571428571 0.724660767414 59% => OK
Paragraphs: 8.0 5.14285714286 156% => OK
Language errors: 8.0 3.58251231527 223% => Correct essay format wanted or double check grammar & spelling issues after essay writing.
Readability: 46.0320137694 51.9672348444 89% => OK
Elegance: 2.06818181818 1.8405768891 112% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.643981599829 0.441005458295 146% => OK
Sentence sentence coherence: 0.0892289470111 0.135418324435 66% => OK
Sentence sentence coherence SD: 0.0667375480446 0.0829849096947 80% => OK
Sentence paragraph coherence: 0.526378040792 0.58762219726 90% => OK
Sentence paragraph coherence SD: 0.233678129547 0.147661913831 158% => OK
Sentence topic coherence: 0.213470768135 0.193483328276 110% => OK
Sentence topic coherence SD: 0.171138435761 0.0970749176394 176% => OK
Paragraph paragraph coherence: 0.363522743136 0.42659136922 85% => OK
Paragraph paragraph coherence SD: 0.240601784974 0.0774707102158 311% => OK
Paragraph topic coherence: 0.398948368163 0.312017818177 128% => OK
Paragraph topic coherence SD: 0.232399705073 0.0698173142475 333% => Less connections among paragraphs
Task Achievement:
Sentences with positive sentiment : 6.0 8.33743842365 72% => OK
Sentences with negative sentiment : 14.0 6.87684729064 204% => OK
Sentences with neutral sentiment: 15.0 4.82512315271 311% => Less neutral sentences wanted.
Positive topic words: 6.0 6.46551724138 93% => OK
Negative topic words: 9.0 5.36822660099 168% => OK
Neutral topic words: 7.0 2.82389162562 248% => OK
Total topic words: 22.0 14.657635468 150% => OK
What are sentences with positive/Negative/neutral sentiment?
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More arguments wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.