The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The argument states that due to less time devotion to the weather and local news on its late night program, they are losing viewers and advertising revenues. The author then jumps to a hasty conclusion that by increasing the time devoted to weather and local news, the advertising revenues and number of viewers will restore to its former levels. This conclusion is based on various holes and assumptions, and therefore requires to be examined further.
Firstly, the author mentions that the show is a late night program. However, he/she fails to mention the specific time at which the show airs. The viewership for primetime (around 9PM or 10PM) will be higher than the shows which are aired at 2AM or 3AM. It is possible that the timings of the show are responsible for the lack of viewers. Therefore, the timings of the show could be shifted to a more suitable time slot to cater to a large audience.
Another reason for the shift in viewers and advertisers could be that competing television channels may be telecasting more entertaining programs than national news. The viewer base is likely to shift to a new, star-studded comedy show rather than national news. This is because people like to relax during late night and they are more likely to watch an entertaining show rather than drab national news, which can be seen at any other time of the day.
The author mentions that the advertisers were local business operators. There may be reasons other than the late night program responsible for the cancellation of advertising contracts. It is possible that there may be a period of economic instability that has caused major losses to the local businesses. This may lead to them not having enough funds to spend on advertising which may have led to the cancellation of contracts.
The author also mentions that most complaints received were concerned with the station's coverage of weather and local news. Here the term "most" is very vague, and does not accurately represent the amount of complaints to lend any substantial support to the argument. The author could include a specific number of complaints received and the number of complaints that were concerned with weather and local news, to further strengthen the argument.
Hence, it is for these reasons that the argument is flawed and needs further examination. The author has to take various variables into account and lend more conclusive evidence in support of the argument. Therefore, the argument is not substantial enough to lead to further allocation of time to weather and local news on the late night program.
Grammar and spelling errors:
Line 5, column 80, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...laints received were concerned with the stations coverage of weather and local news. Her...
^^^^^^^^
Discourse Markers used:
['also', 'first', 'firstly', 'hence', 'however', 'if', 'may', 'so', 'then', 'therefore', 'as to']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.245243128964 0.25644967241 96% => OK
Verbs: 0.15221987315 0.15541462614 98% => OK
Adjectives: 0.105708245243 0.0836205057962 126% => OK
Adverbs: 0.046511627907 0.0520304965353 89% => OK
Pronouns: 0.0190274841438 0.0272364105082 70% => OK
Prepositions: 0.103594080338 0.125424944231 83% => OK
Participles: 0.0380549682875 0.0416121511921 91% => OK
Conjunctions: 2.71512665652 2.79052419416 97% => OK
Infinitives: 0.0528541226216 0.026700313972 198% => Less infinitives wanted.
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.112050739958 0.113004496875 99% => OK
Modal_auxiliary: 0.0232558139535 0.0255425247493 91% => OK
WH_determiners: 0.0126849894292 0.0127820249294 99% => OK
Vocabulary words and sentences:
No of characters: 2592.0 2731.13054187 95% => OK
No of words: 434.0 446.07635468 97% => OK
Chars per words: 5.97235023041 6.12365571057 98% => OK
Fourth root words length: 4.56428161445 4.57801047555 100% => OK
words length more than 5 chars: 0.341013824885 0.378187486979 90% => OK
words length more than 6 chars: 0.26267281106 0.287650121315 91% => OK
words length more than 7 chars: 0.195852534562 0.208842608468 94% => OK
words length more than 8 chars: 0.117511520737 0.135150697306 87% => OK
Word Length SD: 2.71512665652 2.79052419416 97% => OK
Unique words: 187.0 207.018472906 90% => OK
Unique words percentage: 0.430875576037 0.469332199767 92% => More unique words wanted or less content wanted.
Word variations: 46.7768652315 52.1807786196 90% => OK
How many sentences: 21.0 20.039408867 105% => OK
Sentence length: 20.6666666667 23.2022227129 89% => OK
Sentence length SD: 36.7487022925 57.7814097925 64% => OK
Chars per sentence: 123.428571429 141.986410481 87% => OK
Words per sentence: 20.6666666667 23.2022227129 89% => OK
Discourse Markers: 0.52380952381 0.724660767414 72% => OK
Paragraphs: 6.0 5.14285714286 117% => OK
Language errors: 1.0 3.58251231527 28% => OK
Readability: 46.9339477727 51.9672348444 90% => OK
Elegance: 1.77669902913 1.8405768891 97% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.588761595701 0.441005458295 134% => OK
Sentence sentence coherence: 0.146518449874 0.135418324435 108% => OK
Sentence sentence coherence SD: 0.0867670009377 0.0829849096947 105% => OK
Sentence paragraph coherence: 0.641511726266 0.58762219726 109% => OK
Sentence paragraph coherence SD: 0.107673482755 0.147661913831 73% => OK
Sentence topic coherence: 0.260896898902 0.193483328276 135% => OK
Sentence topic coherence SD: 0.0967815613776 0.0970749176394 100% => OK
Paragraph paragraph coherence: 0.38608263499 0.42659136922 91% => OK
Paragraph paragraph coherence SD: 0.0696709929087 0.0774707102158 90% => OK
Paragraph topic coherence: 0.396235463697 0.312017818177 127% => OK
Paragraph topic coherence SD: 0.057514558094 0.0698173142475 82% => OK
Task Achievement:
Sentences with positive sentiment : 6.0 8.33743842365 72% => OK
Sentences with negative sentiment : 8.0 6.87684729064 116% => OK
Sentences with neutral sentiment: 7.0 4.82512315271 145% => OK
Positive topic words: 6.0 6.46551724138 93% => OK
Negative topic words: 6.0 5.36822660099 112% => OK
Neutral topic words: 5.0 2.82389162562 177% => OK
Total topic words: 17.0 14.657635468 116% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 79.17 out of 100
Scores by essay e-grader: 4.75 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.