The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The author's claim in the memorandum is that if the weather and local news program returned to the same format as before, local businesses will resume the contracts they held before. Moreover, there are some complaints about local news programs regarding the national news coverage. If the author strongly believes in these assumptions, he should provide more evidence for them.
First of all, it is stated that viewers complaint about weather and local news, however the author fails to support this assumption with relevant statistics. Viewers may also have changed their preferences over the one-year period. For example, those viewers, who at first were represented by only adults, may now be represented by teenagers whom may not care about the weather and local news as their adult counterparts.
Furthermore, the cancellation of contracts may have happened due to lesser viewer numbers for these programs; thus local businesses do not have an audience and would therefore not benefit financially from these advertisements.
Moreover, restoring the original composition of these news programs may not bring back their viewers, as it was previously mentioned that the demographics of the viewers may have changed. In such a case, changing the program format will not have the desired effect.
Finally, if the author wants to strengthen his argument, he should provided concrete evidence to support his opinions.
Grammar and spelling errors:
Line 3, column 34, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
...hem. First of all, it is stated that viewers complaint about weather and local news,...
^^^^^^^
Line 7, column 49, Rule ID: THIS_NNS[2]
Message: Did you mean 'this news' or 'these newses'?
Suggestion: this news; these newses
..., restoring the original composition of these news programs may not bring back their viewe...
^^^^^^^^^^
Transition Words or Phrases used:
also, finally, first, furthermore, however, if, may, moreover, regarding, so, then, therefore, thus, for example, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 6.0 19.6327345309 31% => More to be verbs wanted.
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 24.0 55.5748502994 43% => More preposition wanted.
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1205.0 2260.96107784 53% => More number of characters wanted.
No of words: 222.0 441.139720559 50% => More content wanted.
Chars per words: 5.42792792793 5.12650576532 106% => OK
Fourth root words length: 3.8600083453 4.56307096286 85% => OK
Word Length SD: 2.78442512802 2.78398813304 100% => OK
Unique words: 133.0 204.123752495 65% => More unique words wanted.
Unique words percentage: 0.599099099099 0.468620217663 128% => OK
syllable_count: 362.7 705.55239521 51% => syllable counts are too short.
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 19.7664670659 51% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 51.5980619791 57.8364921388 89% => OK
Chars per sentence: 120.5 119.503703932 101% => OK
Words per sentence: 22.2 23.324526521 95% => OK
Discourse Markers: 12.6 5.70786347227 221% => Less transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.199652332739 0.218282227539 91% => OK
Sentence topic coherence: 0.0858106795987 0.0743258471296 115% => OK
Sentence topic coherence SD: 0.078981642134 0.0701772020484 113% => OK
Paragraph topic coherence: 0.0994021201492 0.128457276422 77% => OK
Paragraph topic coherence SD: 0.0819558982485 0.0628817314937 130% => OK
Essay readability:
automated_readability_index: 15.2 14.3799401198 106% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 14.21 12.5979740519 113% => OK
dale_chall_readability_score: 9.64 8.32208582834 116% => OK
difficult_words: 69.0 98.500998004 70% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Minimum 250 words wanted.
Rates: 33.33 out of 100
Scores by essay e-grader: 2.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.