The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of the Super Screen Movie production company believes that increasing the
amount of advertising the company does will in crease the amount of people attending Super Screen
produced movies. He believes this because during the past year fewer people than ever before
attended Super Screen produced movies, yet the percentage of positive reviews about specific
Super Screen produced movies increased over the past year. Ostensibly the extra advertising would
tout the good reviews writ ten about Super Screen movies. Before this plan is implemented, however,
Super Screen needs to address some questions about its possible flaws.
First of all, the company needs to ask what the actual number of people attending its movies as
compared to the movies of other production companies is. The number of people going to movies may
have been in universal decline. If this is the case and more people are going to see Super Screen
Movies than the movies of any other production company, advertising about how fun it is to go to
the movie theater may do more to boost Super Screen viewership than advertising promoting its own
good reviews. Secondly, the company needs to ask what the actual original number of positive
reviews was. If Super Screen movies recieved 1% positive reviews last year and this year they
recieved 2% positive reviews, getting that message to viewers is not going to increase Super Screen
attendence. Making better movies would be much more likely to increase attendence rates.
Finally, Super Screen needs to ask what the relationship is between its viewers and the movie
reviewers cited in the memo. Using a survey distributed to its target audience, Super Screen could
determine if movie reviews have an effect on their audience’s decision to go see a movie, whether
movie reviewers tended to have the same taste as the target audience and exactly whether or not
movie reviews are reaching the audience. Super Screen also needs to consider how its movie choices
have affected the separate movie reviewer and audience populations. If the studio has switched from
making mega blockbuster action movies to more nuanced dramas, the general public may be less
willing to go see their movies even though movie critics prefer the dramas to the action
movies.
Finally the studio must ask whether the percentage of positive reviews is really a relevant way to
measure the potential impact of movie reviews. There are dozens of movie reviewers but when
deciding whether to not to go to a movie, the general public will usually pick from among the 10
most popular movie reviews. These are the reviews that will impress the public if they are included
in advertising. If the most popular movie reviewers disliked Super Screen movies that a larger
number of small time film bloggers reviewed positively, Super Screen needs to think of a new
advertising strategy.
In conclusion, there are many questions Super Screen needs to answer before using this
advertising director’s plan. They need to look carefully at actual numbers, both of viewership and of
positive reviews. The also need to identify the relationship that their target audience has with
movie reviewers and determine how their target audience feels about their movies. Fianlly they
need to take a nuanced look at the movie reviews that they use in their advertising.
Grammar and spelling errors:
Line 2, column 98, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... amount of people attending Super Screen produced movies. He believes this becaus...
^^^
Line 3, column 93, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... past year fewer people than ever before attended Super Screen produced movies,...
^^^
Line 4, column 22, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...than ever before attended Super Screen produced movies, yet the percentage ...
^^
Line 4, column 32, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...before attended Super Screen produced movies, yet the percentage of positiv...
^^
Line 4, column 45, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...nded Super Screen produced movies, yet the percentage of positive reviews ab...
^^
Line 4, column 50, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...Super Screen produced movies, yet the percentage of positive reviews about s...
^^
Line 4, column 62, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... produced movies, yet the percentage of positive reviews about specific Su...
^^
Line 4, column 75, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ovies, yet the percentage of positive reviews about specific Super Screen pr...
^^
Line 4, column 99, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...age of positive reviews about specific Super Screen produced movies increased o...
^^^
Line 5, column 98, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
.... Ostensibly the extra advertising would tout the good reviews writ ten about Sup...
^^^
Line 6, column 100, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...efore this plan is implemented, however, Super Screen needs to address some quest...
^^^
Line 9, column 96, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...number of people attending its movies as compared to the movies of other producti...
^^^
Line 10, column 98, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...The number of people going to movies may have been in universal decline. If this ...
^^^
Line 11, column 98, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ore people are going to see Super Screen Movies than the movies of any other prod...
^^^
Line 12, column 97, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...advertising about how fun it is to go to the movie theater may do more to boost S...
^^^
Line 13, column 98, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...rship than advertising promoting its own good reviews. Secondly, the company need...
^^^
Line 14, column 93, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...t the actual original number of positive reviews was. If Super Screen movies reci...
^^^
Line 15, column 94, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ive reviews last year and this year they recieved 2% positive reviews, getting th...
^^^
Line 16, column 100, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...rs is not going to increase Super Screen attendence. Making better movies would b...
^^^
Line 19, column 94, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...hip is between its viewers and the movie reviewers cited in the memo. Using a sur...
^^^
Line 20, column 99, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... its target audience, Super Screen could determine if movie reviews have an effec...
^^^
Line 21, column 103, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...os;s decision to go see a movie, whether movie reviewers tended to have the same ...
^^^
Line 22, column 82, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...aste as the target audience and exactly whether or not movie reviews are reaching the audien...
^^^^^^^^^^^^^^
Line 22, column 96, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...rget audience and exactly whether or not movie reviews are reaching the audience....
^^^
Line 23, column 68, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the audience. Super Screen also needs to consider how its movie choices have af...
^^
Line 23, column 100, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...needs to consider how its movie choices have affected the separate movie reviewe...
^^^
Line 24, column 100, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...lations. If the studio has switched from making mega blockbuster action movies to...
^^^
Line 25, column 67, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...tion movies to more nuanced dramas, the general public may be less willing to go see their m...
^^^^^^^^^^^^^^
Line 25, column 93, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...d dramas, the general public may be less willing to go see their movies even thou...
^^^
Line 29, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Finally,
...er the dramas to the action movies. Finally the studio must ask whether the percent...
^^^^^^^
Line 30, column 92, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e are dozens of movie reviewers but when deciding whether to not to go to a movie...
^^^
Line 31, column 47, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...ng whether to not to go to a movie, the general public will usually pick from among the 10 m...
^^^^^^^^^^^^^^
Line 31, column 97, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...blic will usually pick from among the 10 most popular movie reviews. These are th...
^^^
Line 32, column 100, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... impress the public if they are included in advertising. If the most popular movi...
^^^
Line 33, column 95, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...sliked Super Screen movies that a larger number of small time film bloggers revie...
^^^
Line 34, column 93, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ly, Super Screen needs to think of a new advertising strategy. In conclusion,...
^^^
Line 37, column 3, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...k of a new advertising strategy. In conclusion, there are many questions...
^^
Line 37, column 16, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...advertising strategy. In conclusion, there are many questions Super Scre...
^^
Line 37, column 23, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...sing strategy. In conclusion, there are many questions Super Screen nee...
^^
Line 37, column 28, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...strategy. In conclusion, there are many questions Super Screen needs t...
^^
Line 37, column 34, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...gy. In conclusion, there are many questions Super Screen needs to ans...
^^
Line 37, column 45, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...conclusion, there are many questions Super Screen needs to answer before...
^^
Line 37, column 52, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ion, there are many questions Super Screen needs to answer before using...
^^
Line 37, column 60, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ere are many questions Super Screen needs to answer before using this ...
^^
Line 37, column 67, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e many questions Super Screen needs to answer before using this adverti...
^^
Line 37, column 71, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...any questions Super Screen needs to answer before using this advertising...
^^
Line 37, column 79, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...stions Super Screen needs to answer before using this advertising directo...
^^
Line 37, column 87, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...Super Screen needs to answer before using this advertising director's...
^^
Line 37, column 94, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...Screen needs to answer before using this advertising director's plan. ...
^^
Discourse Markers used:
['also', 'but', 'finally', 'first', 'however', 'if', 'look', 'may', 'really', 'second', 'secondly', 'so', 'as to', 'first of all']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.30550918197 0.25644967241 119% => OK
Verbs: 0.170283806344 0.15541462614 110% => OK
Adjectives: 0.0767946577629 0.0836205057962 92% => OK
Adverbs: 0.0400667779633 0.0520304965353 77% => OK
Pronouns: 0.0317195325543 0.0272364105082 116% => OK
Prepositions: 0.105175292154 0.125424944231 84% => OK
Participles: 0.0383973288815 0.0416121511921 92% => OK
Conjunctions: 2.51657952816 2.79052419416 90% => OK
Infinitives: 0.0484140233723 0.026700313972 181% => Less infinitives wanted.
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.0984974958264 0.113004496875 87% => OK
Modal_auxiliary: 0.016694490818 0.0255425247493 65% => OK
WH_determiners: 0.0133555926544 0.0127820249294 104% => OK
Vocabulary words and sentences:
No of characters: 3453.0 2731.13054187 126% => OK
No of words: 552.0 446.07635468 124% => OK
Chars per words: 6.25543478261 6.12365571057 102% => OK
Fourth root words length: 4.84713113593 4.57801047555 106% => OK
words length more than 5 chars: 0.402173913043 0.378187486979 106% => OK
words length more than 6 chars: 0.264492753623 0.287650121315 92% => OK
words length more than 7 chars: 0.18115942029 0.208842608468 87% => OK
words length more than 8 chars: 0.0923913043478 0.135150697306 68% => OK
Word Length SD: 2.51657952816 2.79052419416 90% => OK
Unique words: 226.0 207.018472906 109% => OK
Unique words percentage: 0.409420289855 0.469332199767 87% => More unique words wanted or less content wanted.
Word variations: 47.723592097 52.1807786196 91% => OK
How many sentences: 22.0 20.039408867 110% => OK
Sentence length: 25.0909090909 23.2022227129 108% => OK
Sentence length SD: 66.0583263438 57.7814097925 114% => OK
Chars per sentence: 156.954545455 141.986410481 111% => OK
Words per sentence: 25.0909090909 23.2022227129 108% => OK
Discourse Markers: 0.636363636364 0.724660767414 88% => OK
Paragraphs: 36.0 5.14285714286 700% => There are something wrong with the essay format.
Language errors: 49.0 3.58251231527 1368% => Correct essay format wanted or double check grammar & spelling issues after essay writing.
Readability: 51.5401844532 51.9672348444 99% => OK
Elegance: 1.85517241379 1.8405768891 101% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.553881140788 0.441005458295 126% => OK
Sentence sentence coherence: 0.15535668261 0.135418324435 115% => OK
Sentence sentence coherence SD: 0.082482485226 0.0829849096947 99% => OK
Sentence paragraph coherence: 0.756886611728 0.58762219726 129% => OK
Sentence paragraph coherence SD: 0.258060626201 0.147661913831 175% => OK
Sentence topic coherence: 0.228634376843 0.193483328276 118% => OK
Sentence topic coherence SD: 0.114356871299 0.0970749176394 118% => OK
Paragraph paragraph coherence: 0.151405043192 0.42659136922 35% => OK
Paragraph paragraph coherence SD: 0.0974875189481 0.0774707102158 126% => OK
Paragraph topic coherence: 0.198403059038 0.312017818177 64% => OK
Paragraph topic coherence SD: 0.0969156782396 0.0698173142475 139% => OK
Task Achievement:
Sentences with positive sentiment : 20.0 8.33743842365 240% => OK
Sentences with negative sentiment : 0.0 6.87684729064 0% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.82512315271 41% => OK
Positive topic words: 19.0 6.46551724138 294% => OK
Negative topic words: 0.0 5.36822660099 0% => More negative topic words wanted.
Neutral topic words: 2.0 2.82389162562 71% => OK
Total topic words: 21.0 14.657635468 143% => OK
What are sentences with positive/Negative/neutral sentiment?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.