The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
As per the recent report from the marketing department of Super Screen Movie Production Company, fewer people attended their movies than in the previous years. But the percentage of positive reviews about their movies seems to have increased over the last year. Thus, the advertising director concludes that these reviews are not reaching enough of our prospective viewers and the problem does not lie with the quality of the movies produced and instead with the lack of awareness about these movies in the general public. He then recommends that the company should allocate a greater share of its budget next year to advertising their movies. Though the conclusion seems logical and appropriate, there are certain questions that need to be answered to decide if the recommendation is reasonable.
Firstly, it needs to determined if there are any other reasons for the lower number of visitors to the movies. Is it only with Super Screen produced movies or is it a general trend? It could be possible that the country is reeling under a economical crisis and the people are not willing to spend their money on cinema and thus the theatres all over the country witnessed a lower audience. On the other hand, the company might have increased the ticket prices for the movies due to which the people were reluctant to watch their movies at the theatres. If there are any such causes for the decline, merely advertising the movies more wouldn't solve the problem and the proposed recommendation is unlikely to produce the intended effect.
Another important question that needs to be asked is: are the movies produced by Super Screen this year catering to a large audience? It might be the case that they produced movies that are of interest to a very small section of the movie-going public-perhaps immensely violent movies, movies for very young children, a documentary or deeply scientific movies. Movies produced on arcane subject matters generally fail to draw large number of people to the theatres. The movies might have been terrifically made, gathering good reviews as mentioned, but simply did not appeal to the interests of all kinds of audience and thus resulted in the decline in the number of viewers.
Though it is mentioned that the percentage of positive reviews increased, it is not mentioned about the credibiliy of these reviewers. People in general, follow the opinion of acclaimed critics in popular websites or media before watching a movie. So the question that pops up is that how many of these positive reviews were from such popular critics? Possibly, many such critics reviewed the movie negatively, and a large number of the positive reviews were from few sections of the public which found it appealing. In such a scenario, the negative reviews from mainstream critics made the public turn away from the movies. Increased advertising would no way change the opinion of these critics and compensate for the poor quality of movies.
Therefore, the advertising director's recommendation cannot be taken for granted since it doesn not address the potential flaws in the argument. The company has to determine if there are any other causes for the decline in audience before blaming it on lack of advertising. They have to take a closer look at the content of the movies to see if they are appealing enough to a large section of the public. They also have to find out if the positive reviews were from prominent critics.
Grammar and spelling errors:
Line 1, column 508, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
... of awareness about these movies in the general public. He then recommends that the company sh...
^^^^^^^^^^^^^^
Line 3, column 238, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...sible that the country is reeling under a economical crisis and the people are no...
^
Line 3, column 240, Rule ID: ECONOMICAL_ECONOMIC[1]
Message: Did you mean 'economic' (=connected with economy)?
Suggestion: economic
...ble that the country is reeling under a economical crisis and the people are not willing t...
^^^^^^^^^^
Line 3, column 635, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wouldn't
...ine, merely advertising the movies more wouldnt solve the problem and the proposed reco...
^^^^^^^
Line 6, column 416, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...tics reviewed the movie negatively, and a large number of the positive reviews were from few sect...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, look, so, then, therefore, thus, as to, in general, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 38.0 28.8173652695 132% => OK
Preposition: 81.0 55.5748502994 146% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2880.0 2260.96107784 127% => OK
No of words: 576.0 441.139720559 131% => OK
Chars per words: 5.0 5.12650576532 98% => OK
Fourth root words length: 4.89897948557 4.56307096286 107% => OK
Word Length SD: 2.63236584138 2.78398813304 95% => OK
Unique words: 257.0 204.123752495 126% => OK
Unique words percentage: 0.446180555556 0.468620217663 95% => OK
syllable_count: 909.0 705.55239521 129% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 46.1471077702 57.8364921388 80% => OK
Chars per sentence: 120.0 119.503703932 100% => OK
Words per sentence: 24.0 23.324526521 103% => OK
Discourse Markers: 4.16666666667 5.70786347227 73% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.310118644738 0.218282227539 142% => OK
Sentence topic coherence: 0.0908630779796 0.0743258471296 122% => OK
Sentence topic coherence SD: 0.10464017567 0.0701772020484 149% => OK
Paragraph topic coherence: 0.173084145029 0.128457276422 135% => OK
Paragraph topic coherence SD: 0.0770231158621 0.0628817314937 122% => OK
Essay readability:
automated_readability_index: 14.1 14.3799401198 98% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 12.02 12.5979740519 95% => OK
dale_chall_readability_score: 8.25 8.32208582834 99% => OK
difficult_words: 125.0 98.500998004 127% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.