Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
When deciding on where to open up its next franchise store, Nature’s Way has chosen Plainsville because of its healthy residents that purchase running shoes and exercise clothing along with holding gym memberships at the local health club. The argument made by the author warrants a number of unstated assumptions that could be detrimental to the future of Nature’s Way if it were to open a store in Plainsville.
Firstly, the author assumes that the residents of Plainsville lead healthy lives due to the increased sales of running shoes and exercise clothing at local merchant stores and thus Nature’s Way would be most profitable in such an area. What is to not say that residents from other surrounding towns are not traveling to Plainsville to purchase their exercise gear because the Plainsville store has better deals? Plainsville residents could also be purchasing this gear but instead of wearing it for the purchase of exercise, wear it for the purpose of comfort.
Not only does Nature’s Way make the assumption that Plainsville would be a profitable area due to the all-time highs of exercise gear being but, but also based on the local health club having the most members it has ever had. The author states that the local health club has more members than ever but does this take into account the residents who have memberships but do not use it? Also, the author states that the training and aerobic classes are always full but does this take into account health club members that are not from Plainsville?
Lastly, the author states that the Plainsville schoolchildren are required to participate in a fitness-for-life program but what the author could be missing is the fact that the children may not want to continue on with a healthy lifestyle as they grow up. They also may only be in this program since it is required for them to be. Do the schoolchildren and their parents carry on the information taught at this program and incorporate it into their lifestyles?
All in all, the author has directly stated many positives of why Nature’s Way should build a franchise in Plainsville but there are many flaws in the argument that could hurt Nature’s Way company if they were to open up a store in this town. More research should be conducted, such as resident surveys, to see if Nature’s Way would truly succeed in this type of environment.
Grammar and spelling errors:
Line 3, column 565, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...se, wear it for the purpose of comfort. Not only does Nature’s Way make the assu...
^^^^^
Line 5, column 28, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (Way) must be used with a third-person verb: 'makes'.
Suggestion: makes
...omfort. Not only does Nature’s Way make the assumption that Plainsville would b...
^^^^
Line 5, column 548, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... members that are not from Plainsville? Lastly, the author states that the Plain...
^^^^^
Line 9, column 377, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ly succeed in this type of environment.
^^^
Discourse Markers used:
['also', 'but', 'first', 'firstly', 'if', 'lastly', 'may', 'so', 'thus', 'such as']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.260563380282 0.25644967241 102% => OK
Verbs: 0.171361502347 0.15541462614 110% => OK
Adjectives: 0.0704225352113 0.0836205057962 84% => OK
Adverbs: 0.0516431924883 0.0520304965353 99% => OK
Pronouns: 0.037558685446 0.0272364105082 138% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.129107981221 0.125424944231 103% => OK
Participles: 0.0446009389671 0.0416121511921 107% => OK
Conjunctions: 2.73986981073 2.79052419416 98% => OK
Infinitives: 0.0305164319249 0.026700313972 114% => OK
Particles: 0.00704225352113 0.001811407834 389% => OK
Determiners: 0.105633802817 0.113004496875 93% => OK
Modal_auxiliary: 0.0258215962441 0.0255425247493 101% => OK
WH_determiners: 0.0234741784038 0.0127820249294 184% => OK
Vocabulary words and sentences:
No of characters: 2398.0 2731.13054187 88% => OK
No of words: 404.0 446.07635468 91% => OK
Chars per words: 5.93564356436 6.12365571057 97% => OK
Fourth root words length: 4.48327461151 4.57801047555 98% => OK
words length more than 5 chars: 0.316831683168 0.378187486979 84% => OK
words length more than 6 chars: 0.25 0.287650121315 87% => OK
words length more than 7 chars: 0.183168316832 0.208842608468 88% => OK
words length more than 8 chars: 0.116336633663 0.135150697306 86% => OK
Word Length SD: 2.73986981073 2.79052419416 98% => OK
Unique words: 179.0 207.018472906 86% => More unique words wanted.
Unique words percentage: 0.443069306931 0.469332199767 94% => OK
Word variations: 47.1824362217 52.1807786196 90% => OK
How many sentences: 13.0 20.039408867 65% => OK
Sentence length: 31.0769230769 23.2022227129 134% => OK
Sentence length SD: 53.1768290511 57.7814097925 92% => OK
Chars per sentence: 184.461538462 141.986410481 130% => OK
Words per sentence: 31.0769230769 23.2022227129 134% => OK
Discourse Markers: 0.769230769231 0.724660767414 106% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 4.0 3.58251231527 112% => OK
Readability: 56.0769230769 51.9672348444 108% => OK
Elegance: 1.66666666667 1.8405768891 91% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.395200710468 0.441005458295 90% => OK
Sentence sentence coherence: 0.222719634492 0.135418324435 164% => OK
Sentence sentence coherence SD: 0.115701554716 0.0829849096947 139% => OK
Sentence paragraph coherence: 0.687843599436 0.58762219726 117% => OK
Sentence paragraph coherence SD: 0.115691231637 0.147661913831 78% => OK
Sentence topic coherence: 0.193789938252 0.193483328276 100% => OK
Sentence topic coherence SD: 0.071145591535 0.0970749176394 73% => OK
Paragraph paragraph coherence: 0.400115861898 0.42659136922 94% => OK
Paragraph paragraph coherence SD: 0.102021108198 0.0774707102158 132% => OK
Paragraph topic coherence: 0.279455060551 0.312017818177 90% => OK
Paragraph topic coherence SD: 0.0594694724155 0.0698173142475 85% => OK
Task Achievement:
Sentences with positive sentiment : 7.0 8.33743842365 84% => OK
Sentences with negative sentiment : 2.0 6.87684729064 29% => OK
Sentences with neutral sentiment: 4.0 4.82512315271 83% => OK
Positive topic words: 6.0 6.46551724138 93% => OK
Negative topic words: 2.0 5.36822660099 37% => OK
Neutral topic words: 3.0 2.82389162562 106% => OK
Total topic words: 11.0 14.657635468 75% => OK
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Rates: 75.33 out of 100
Scores by essay e-grader: 4.5 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations to cover all aspects.