The author asserted that in order to attract more viewers to program and prevent from losing advertising profit, it is required to restore the time devoted to weather and local news to its former level. While supporting this argument, however, the author makes numerous assumptions which cannot be taken for granted thus the argument remains largely unconvincing without presenting further evidence pertaining to evidence to justify this recommendation.
Firstly, the author assumes that the reason of compliant received from viewers is less devoted time to weather and local news, but it may not be true for this case. The coverage of weather and local news may related to its time, but it is uncertain that viewers have a compliant about the quality of the program, not about time for the program. Thus further evidence pertaining to the content of complaints is needed to support the claim and assess it.
Secondly, the author presumes that maybe cancellation of advertising from local business is due to less time devoted to weather and local news. However, although less time devoted to weather and local news, it might not be the direct cause for cancellation of advertisement. There might have been alternative causes for cancellation of advertisement. For example, if there is economic depression, the business may not afford the advertisement fee not because of the problem of broadcasting time, but because of the problem of their economic situation. It is also possible that if they are not concerned about the time but concerned about the quality of the program or just sequence of program, the television station do not need to restore their program. Therefore, the author need to present other contributing factors which may influence the decision of local business and the accurate reason of cancellation of advertisement.
Lastly, even if local businesses cancel their advertisement and viewers decrease because of compliant about time of late night news, restoring the program time to its former level may not be the best choice for the television station. if they do this, even worse, they lost their remaining customers for changing their policy. Thus, it is essential to survey their customers (local business and viewers) about the reason of cancellation of advertisement and the reason of less watching or why they satisfy their choice to advertise or watch the news via the television station. Without accurate information about their preference, it may bring more detrimental situation to the company.
In summary, the author's claim is not very well supported in its current form. Further evidence relating the accurate information of their customers is critical in determining the validity of the claim.
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 437 350
No. of Characters: 2248 1500
No. of Different Words: 174 200
Fourth Root of Number of Words: 4.572 4.7
Average Word Length: 5.144 4.6
Word Length SD: 2.775 2.4
No. of Words greater than 5 chars: 168 100
No. of Words greater than 6 chars: 143 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 52 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.312 21.0
Sentence Length SD: 11.015 7.5
Use of Discourse Markers (%): 0.812 0.12
Sentence-Text Coherence: 0.376 0.35
Sentence-Para Coherence: 0.599 0.50
Sentence-Sentence Coherence: 0.106 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 346, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...rogram, not about time for the program. Thus further evidence pertaining to the cont...
^^^^
Line 7, column 236, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...best choice for the television station. if they do this, even worse, they lost the...
^^
Line 9, column 79, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Further,
...ery well supported in its current form. Further evidence relating the accurate informat...
^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, lastly, may, second, secondly, so, therefore, thus, well, while, for example, in summary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 28.0 16.3942115768 171% => OK
Performance on vocabulary words:
No of characters: 2302.0 2260.96107784 102% => OK
No of words: 437.0 441.139720559 99% => OK
Chars per words: 5.26773455378 5.12650576532 103% => OK
Fourth root words length: 4.57214883401 4.56307096286 100% => OK
Word Length SD: 2.84120415965 2.78398813304 102% => OK
Unique words: 179.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.409610983982 0.468620217663 87% => More unique words wanted or less content wanted.
syllable_count: 720.0 705.55239521 102% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 56.3228459489 57.8364921388 97% => OK
Chars per sentence: 135.411764706 119.503703932 113% => OK
Words per sentence: 25.7058823529 23.324526521 110% => OK
Discourse Markers: 7.52941176471 5.70786347227 132% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.277613718844 0.218282227539 127% => OK
Sentence topic coherence: 0.110411759657 0.0743258471296 149% => OK
Sentence topic coherence SD: 0.115061778735 0.0701772020484 164% => OK
Paragraph topic coherence: 0.167869409097 0.128457276422 131% => OK
Paragraph topic coherence SD: 0.103963211886 0.0628817314937 165% => OK
Essay readability:
automated_readability_index: 16.2 14.3799401198 113% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 13.58 12.5979740519 108% => OK
dale_chall_readability_score: 8.53 8.32208582834 102% => OK
difficult_words: 101.0 98.500998004 103% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.