"Several factors indicate that radio station KNOW should shift its programming from rock-and-roll music to a continuous news format. Consider, for example, that the number of people in our listening area over fifty years of age has increased dramatically, while our total number of listeners has declined. Also, music stores in our area report decreased sales of recorded music. Finally, continuous news stations in neighboring cities have been very successful. The switch from rock-and-roll music to 24-hour news will attract older listeners and secure KNOW radio's future."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
Radio station is confronting ever-increasingly competitive, both from peers and from new media, some of them being combating their declining audiences. KNOW radio station is the case. In spite of increasing population, its falling numbers of listener continue, thus it decides to introduce new programs like a continuous news format, which operates successfully at stations of neighboring cities, to fight against the trend, including drawing rising people of over fifty years old. If the expected result will be realized, the assumptions on which the arguments rest should be tenable.
Above all, hidden assumptions are that people over fifty years of age, the group of dramatic increase, dislike rock-and-roll music but news program. Without any objective, valid investigation of what this group taste, it is difficult to judge that they disfavor this format or that. In fact, a great number of them may be enthusiasm about classical rock, which has been accompanying from the start of rock. And the rising number of this group will definitely become the listeners of news program. As it is known, any prediction is notoriously unreliable, because of many uncertain factors. Whether they like it or not is completely unclear, maybe none of them listening to this program.
Next, rock-and-roll music is supposed as the culprit of the declining listener number of KNOW. There are some questions. Isn't there only one program in KNOW? Generally, this is impossible. In this case, are there a complete description of all the programs about their ratings in the station or in the region respectively? If it's still on the top, the change from rock-and-roll music to a continuous news format is apparently a wrong decision. In contrast, other programs like chatting, rated in low level, may be really abandoned. And this assumption is that declining listener number has sufficiently posed a great impact on the sustainable operation of KNOW. If these questions are unclear, the assumption hardly stands.
Furthermore, it assumes that the decreased sales of recorded music indicates people dislike music, especially those over fifty years of age. In reality, the sales of recorded music decreased because local people rarely purchase, not including the newcomers, who still like. Importantly, other free access to rock-and-roll music or other forms of music has emerged, convenient and free, modern people enjoy online music, lively or download, a crucial way to listen to music, no longer paying for recorded music. For this reason, it can rationally explain the falling sales of recorded music. Whether this assumption stands or not hinges on realistic condition about the reducing sales of recorded music.
An interesting assumption is, meanwhile, the success of continuous news stations in neighboring cities can be copied by KNOW. Are there no difference in stations of both places? Impossible. Everything has difference, either in the tastes of listeners, or in the mode of radio stations' operation, or in the planning of new programs, etc, even if slightly. For KNOW, such simple copy will bring about not blessing but nightmare, without a careful analysis before introducing a program. It should make sure that KNOW has according recourses to set up this program in its region, where people, foreign or native, young and old, mostly listen to the continuous news.
Last, it should assume that the 24-hour news will certainly attract older listeners and secure KNOW ratio's future. It is unclear if these elders listen to the 24-hour news, who usually spend more time on sleeping and relaxing, confined to their physiology. Coupled with original listeners, they will persistently listen to the program, never leaving. Obviously, this is also impossible. Diversification of programs, stations, and channels, modern people always turn their attention from one radio station to another, even thoroughly deserting radio stations to network news. So, this assumption holds big loopholes.
In short, if KNOW hopes to transform successfully, the abovementioned assumptions should be examined correctly, otherwise the predicted result will difficultly be achieved.
Comments
Essay evaluation report
Sentence: It should make sure that KNOW has according recourses to set up this program in its region, where people, foreign or native, young and old, mostly listen to the continuous news.
Error: recourses Suggestion: No alternate word
flaws:
No. of Words: 652 350 // around 400 words in 3-4 arguments are enough.
better to follow this order:
argument 1 -- ' the number of people in our listening area over fifty years of age has increased dramatically, while our total number of listeners has declined.' //
argument 2 -- ' Also, music stores in our area report decreased sales of recorded music. ' //
argument 3 -- 'Finally, continuous news stations in neighboring cities have been very successful. ' //
argument 4 -- ' The switch from rock-and-roll music to 24-hour news will attract older listeners and secure KNOW radio's future. ' //
---------------------
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 1 2
No. of Sentences: 37 15
No. of Words: 652 350
No. of Characters: 3399 1500
No. of Different Words: 308 200
Fourth Root of Number of Words: 5.053 4.7
Average Word Length: 5.213 4.6
Word Length SD: 2.82 2.4
No. of Words greater than 5 chars: 255 100
No. of Words greater than 6 chars: 194 80
No. of Words greater than 7 chars: 145 40
No. of Words greater than 8 chars: 100 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.622 21.0
Sentence Length SD: 9.216 7.5
Use of Discourse Markers (%): 0.405 0.12
Sentence-Text Coherence: 0.226 0.35
Sentence-Para Coherence: 0.452 0.50
Sentence-Sentence Coherence: 0.065 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... the arguments rest should be tenable. Above all, hidden assumptions are that p...
^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ne of them listening to this program. Next, rock-and-roll music is supposed as...
^^^^
Line 3, column 126, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: Isn't
...mber of KNOW. There are some questions. Isnt there only one program in KNOW? General...
^^^^
Line 3, column 333, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...on or in the region respectively? If its still on the top, the change from rock-a...
^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...unclear, the assumption hardly stands. Furthermore, it assumes that the decreas...
^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the reducing sales of recorded music. An interesting assumption is, meanwhile,...
^^^^
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...mostly listen to the continuous news. Last, it should assume that the 24-hour ...
^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... this assumption holds big loopholes. In short, if KNOW hopes to transform suc...
^^^^
Line 8, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... result will difficultly be achieved.
^^^^^^
Transition Words or Phrases used:
also, apparently, but, furthermore, if, may, really, so, still, thus, while, in contrast, in fact, in short, in spite of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 91.0 55.5748502994 164% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 3515.0 2260.96107784 155% => OK
No of words: 651.0 441.139720559 148% => Less content wanted.
Chars per words: 5.39938556068 5.12650576532 105% => OK
Fourth root words length: 5.05120793913 4.56307096286 111% => OK
Word Length SD: 2.91627849539 2.78398813304 105% => OK
Unique words: 326.0 204.123752495 160% => OK
Unique words percentage: 0.500768049155 0.468620217663 107% => OK
syllable_count: 1066.5 705.55239521 151% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 10.0 8.76447105788 114% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 11.0 4.22255489022 261% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 36.0 19.7664670659 182% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 57.7227502382 57.8364921388 100% => OK
Chars per sentence: 97.6388888889 119.503703932 82% => OK
Words per sentence: 18.0833333333 23.324526521 78% => OK
Discourse Markers: 3.33333333333 5.70786347227 58% => More transition words/phrases wanted.
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.381074179069 0.218282227539 175% => OK
Sentence topic coherence: 0.0872564911481 0.0743258471296 117% => OK
Sentence topic coherence SD: 0.0759553080902 0.0701772020484 108% => OK
Paragraph topic coherence: 0.181830524808 0.128457276422 142% => OK
Paragraph topic coherence SD: 0.0662039401239 0.0628817314937 105% => OK
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 13.74 12.5979740519 109% => OK
dale_chall_readability_score: 8.65 8.32208582834 104% => OK
difficult_words: 170.0 98.500998004 173% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Write the essay in 30 minutes.
Maximum six paragraphs wanted.
Rates: 62.5 out of 100
Scores by essay e-grader: 3.75 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.