Super screen wants to increase advertising budget to attract viewers
The author has advocated that in order to make the positive reviews accesible to public, super screen should increase its budget allocated to advertising. Which in turn will result in more people attending super screen movies. The conclusion is solely based on the report that the percenatge of positive reveiws of Super screen movies invcreased during the past year. The concusion is rife with holes of assumptions and sweeping generalisation based on weak words as expressed in the arguement. The author has cited no evidence of what is the source of the positive reviews, what is the percentage based upon. by what percent has the positive increased over the last year. The author also doesn't explain how the positive reviews will influence the public. Does the public recognise the the positive reviews by the said source. And most importantly who are the target audience of the movies and the reviews.
First and foremost the question that needs to be answered is, which is the source of positive reviews. It is quite possible that the source of this positive review is an online magazine with just 10 members who happen to be teenagers. What is the authenticity of these reviews, are they a from a well known and respectable media house with a strong viewership or just another blog on the internet.
Secondly, what is the increase of the positive reviews. the author has said that the percentage has increased. Is the percentage increase a significant one or is it an increase of .01% in which case the assumption that the increased positive reviews will fetch more viewers is baseless.
Thirdly the author has said nothing about the demographics of the viewers and those of the audience of the source of positive reviews. Not only has the author ignored the fundamental questions regarding the authenticity of the reviews. He has been unable to throw any light on the sample. Is the sample a fair representation of the population the company is targeting to bring to the theaters to watch their movies. Also, the authour needs to be more convincing that the advertising will l be able to influence the public to come and watch the movies. WMore evidence is needed to make the decisions with respect to increasing the advertising budget in this istuation. So far wiht the present argument author's judgment and conclusion look faulty and do not ensure their feasibility and achievenmt of desired results
To summarize, the author has suggested to increase the budget allocated to advertising based on unsubstantiated assumptions which will not lead to expected results
Grammar and spelling errors:
Line 1, column 156, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Which” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...se its budget allocated to advertising. Which in turn will result in more people atte...
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Line 1, column 496, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ak words as expressed in the arguement. The author has cited no evidence of what is...
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...ews, what is the percentage based upon. by what percent has the positive increased...
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Suggestion: doesn't
...sed over the last year. The author also doesnt explain how the positive reviews will i...
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...e the public. Does the public recognise the the positive reviews by the said source. An...
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Line 1, column 783, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...e the public. Does the public recognise the the positive reviews by the said source. An...
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...thenticity of these reviews, are they a from a well known and respectable media hous...
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...s the increase of the positive reviews. the author has said that the percentage has...
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Transition Words or Phrases used:
also, first, if, look, regarding, second, secondly, so, then, third, thirdly, well, with respect to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2157.0 2260.96107784 95% => OK
No of words: 430.0 441.139720559 97% => OK
Chars per words: 5.01627906977 5.12650576532 98% => OK
Fourth root words length: 4.55372829156 4.56307096286 100% => OK
Word Length SD: 2.77480844841 2.78398813304 100% => OK
Unique words: 194.0 204.123752495 95% => OK
Unique words percentage: 0.451162790698 0.468620217663 96% => OK
syllable_count: 675.0 705.55239521 96% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Interrogative: 3.0 0.471057884232 637% => Less interrogative sentences wanted.
Article: 8.0 8.76447105788 91% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 19.0 22.8473053892 83% => OK
Sentence length SD: 56.0989385737 57.8364921388 97% => OK
Chars per sentence: 98.0454545455 119.503703932 82% => OK
Words per sentence: 19.5454545455 23.324526521 84% => OK
Discourse Markers: 4.5 5.70786347227 79% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 18.0 8.20758483034 219% => Less positive sentences wanted.
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.185492530792 0.218282227539 85% => OK
Sentence topic coherence: 0.053312489494 0.0743258471296 72% => OK
Sentence topic coherence SD: 0.0693729064094 0.0701772020484 99% => OK
Paragraph topic coherence: 0.114474862288 0.128457276422 89% => OK
Paragraph topic coherence SD: 0.0610652946502 0.0628817314937 97% => OK
Essay readability:
automated_readability_index: 12.0 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.84 12.5979740519 94% => OK
dale_chall_readability_score: 7.96 8.32208582834 96% => OK
difficult_words: 92.0 98.500998004 93% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.