The following appeared in a memo from the president of Bower Builders, a company that constructs new homes.

"A nationwide survey reveals that the two most-desired home features are a large family room and a large, well-appointed kitchen. A number of homes in our area built by our competitor Domus Construction have such features and have sold much faster and at significantly higher prices than the national average. To boost sales and profits, we should increase the size of the family rooms and kitchens in all the homes we build and should make state-of-the-art kitchens a standard feature. Moreover, our larger family rooms and kitchens can come at the expense of the dining room, since many of our recent buyers say they do not need a separate dining room for family meals."

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

Composition:

The president of Bower Builders tries to find ways to increase the profits of his company by presenting the results of a recent survey to his partners. He states that if his company includes in new homes whirlpool tubs and large kitchens the sales of the houses will be increased. In my opinion, this article lacks of well-reasoning and the ideas that are provided in order to increase the profits are over simplistic.

First of all, the competitor Domus Construction that builds new houses at a nearby development may provide better quality to its customers in overall, except from building large kitchens and whirlpool tubs. In addition, the competitor may have used better marketing strategies in order to sell the houses faster and more expensive. Another possible fact is that the high price is a result of a much better quality that the competitor may have as standard. So, we cannot be absolutely sure that the only factor that causes the high sales for the competitor is the two popular characteristics of a home.

Furthermore, the area that the Domus Construction builds the new houses may has much more advantages than the area which Bower Builders build houses. For example, if one of the areas has better view and more green around then the customers will be very interesting about these two characteristics and will not care much if a house has a large kitchen or not. In addition, although the nationwide survey states that people would love to have a large kitchen or a whirlpool tub in their homes it does not states clearly that they would also pay a bigger amount of money in order to buy this kind of homes. So, maybe the buyers of houses that Domus Construction builds are rich people and in general are not easy to find many of them or to increase the sales only from rich customers.

Moreover, the cost of constructing larger kitchens and whirlpool tubs may decrease the total profit at the end because the rest of the house should have also high quality in order to be attractive to a new customer. In addition, the point that by reducing the size of the yards the companies will increase its profits is completely wrong. This is because we do not know if the buyers that the article says that do not have complained bought a house inside a city or in the countryside. For example, reducing the yard in a countryside house may disappoint a possible customer and though the company will have to decrease its price in order to find a buyer and in that way the company will lose profits.

Finally, we should emphasize that the president of the company is very narrow-minded in providing the right solutions to increase the profits of his company. There could be also some other ways to increase the sales such as better marketing, advertising or to improve the quality of the houses.

Time: 25min
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