The charts below show information about consumer decisions regarding mobile phone purchases in two different countries

The pie charts illustrate data about the most relevant factors in order to choose a mobile phone in two different countries, id est Country A and Country B. The importance of price is higher in the Country A, whereas design and brand are more remarkable in the Country B.

The pie chart on the left shows that the main feature that customers in the Country A see when they want to buy a mobile phone is the price, which occupies fifty percent of the chart, against nine percent in the Country B.

Instead, design in the Country A has one quarter of importance than the Country B; moreover, in the chart on the right brand’s relevance is just under one in five, while in the chart about the Country A it is almost one in ten.

As we can see from these pie charts, the importance of friends’ endorsements is quite the same, about one in three in both the countries.